DENVER, July 9, 2020 /PRNewswire/
-- The Denver Broncos and BetMGM, a market-leading sports betting
and gaming platform from ROAR Digital, LLC – the joint venture
between MGM Resorts International (NYSE: MGM) and GVC Holdings
(LSE: GVC), announced today that they have entered into a
multi-year agreement.
As an official sports betting partner of the Broncos, BetMGM and
MGM Resorts will provide premium fan experiences, including a new
BetMGM Lounge at Empower Field at Mile High Stadium, VIP travel
packages, and benefits through MGM Resorts' loyalty program, M life
Rewards. The strategic partnership also includes a free-to-play
mobile game, digital marketing assets, and in-stadium promotions
and signage.
"This partnership with the Broncos allows us to showcase not
only a premier BetMGM sports betting and gaming platform, but also
the world-class entertainment experiences delivered by MGM
Resorts," said BetMGM's Chief Marketing Officer Matt Prevost. "We're excited to bring both of
these to Broncos fans at Empower Field at Mile High Stadium and
across the country, while offering BetMGM users new ways to engage
with their favorite football team."
The BetMGM Lounge, located on the Level 1 concourse adjacent to
Gate 4 and outside Section 111/112, will allow fans 21 years of age
and older access to a full-service premium bar, a luxury lounge,
live odds and assistance with BetMGM's mobile app. Additional
in-stadium promotions, highlighted by BetMGM's season-long First
Possession Payoff, will be announced at a later date.
The free-to-play game will be available to Broncos fans directly
on The Bronco's official mobile app. The game will offer eligible
fans the opportunity to test their sports prediction skills and win
MGM Resorts prizes, including trips to MGM Resorts properties
nationwide.
Denver Broncos Chief Commercial Officer Mac Freeman said, "When we began the process of
identifying potential partners in this category, our goal was to
provide Broncos fans with unique ways to engage with sports
betting. Together with BetMGM, we can now offer our fans and M life
Rewards members in Colorado new
opportunities such as in-stadium gaming lounge, VIP travel packages
to MGM Resorts around the country and a free-to-play game through
our mobile app."
BetMGM recently launched in Colorado in partnership with the Midnight Rose
Hotel and Casino. The BetMGM mobile app is available for download
in Colorado on both iOS and
Android. New customers to the BetMGM Colorado app will receive
$100 in free bonus credit when
placing a first bet of $10 or more on
any Denver Broncos Game or Broncos
future wager using bonus code BRONCOS at
registration. For more information, follow @BetMGM on
Twitter.
About BetMGM
BetMGM is a market leading sports betting
and gaming platform by ROAR Digital LLC, the joint venture between
(NYSE: MGM) and GVC Holdings Plc (LSE: GVC). Based in New Jersey, the company was established in
July 2018 to create a world-class
sports betting and online gaming platform in the United States, in order to take advantage
of the new opportunities created by the U.S. Supreme Court's
decision to overturn the U.S. federal Professional and Amateur
Sports Protection Act (PASPA). Utilizing GVC's US-licensed,
state-of-the-art proprietary technology platform, BetMGM offers
sports betting and online gaming via market leading brands
including BetMGM and partypoker. The company has exclusive access
to MGM's U.S. land-based and online sports betting, major
tournament poker, and online gaming businesses. For more
information visit www.roardigital.com.
About MGM Resorts International
MGM Resorts
International (NYSE: MGM) is an S&P 500® global entertainment
company with national and international locations featuring
best-in-class hotels and casinos, state-of-the-art meetings and
conference spaces, incredible live and theatrical entertainment
experiences, and an extensive array of restaurant, nightlife and
retail offerings. MGM Resorts creates immersive, iconic experiences
through its suite of Las
Vegas-inspired brands. The MGM Resorts portfolio encompasses
29 unique hotel and destination gaming offerings in the United States and Macau, including some of the most recognizable
resort brands in the industry such as Bellagio, MGM Grand, ARIA and
Park MGM. The Company's 50/50 venture, ROAR Digital LLC, offers
U.S. sports betting and online gaming through market-leading
brands, including BetMGM and partypoker. The Company is currently
pursuing targeted expansion in Asia through the integrated resort opportunity
in Japan. Through its "Focused on
What Matters: Embracing Humanity and Protecting the Planet"
initiative, MGM Resorts commits to creating a more sustainable
future, while striving to make a bigger difference in the lives of
its employees, guests, and in the communities where it operates.
The global employees of MGM Resorts are proud of their company for
being recognized as one of FORTUNE® Magazine's World's Most Admired
Companies®. For more information, please visit us at
www.mgmresorts.com. Please also connect with us @MGMResortsIntl on
Twitter as well as Facebook and Instagram.
About GVC Holdings
GVC Holdings PLC is one of the
world's largest sports-betting and gaming groups, operating both
online and in the retail sector. The Group owns a
comprehensive portfolio of established brands; Sports Brands
include bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds and
Sportingbet; Games Brands include CasinoClub, Foxy Bingo, Gala,
Gioco Digitale, partypoker and PartyCasino. The Group owns
proprietary technology across all of its core product verticals and
in addition to its B2C operations provides services to a number of
third-party customers on a B2B basis. The Group has also entered
into a joint-venture with MGM Resorts to capitalise on the
sports-betting and gaming opportunity in the US. The Group,
incorporated in the Isle of Man, is a constituent of the FTSE 250
index and has licenses in more than 20 countries, across five
continents. For more information see the Group's website:
www.gvc-plc.com
Statements in this release that are not historical facts are
"forward-looking" statements and "safe harbor statements" within
the meaning of the Private Securities Litigation Reform Act of 1995
that involve risks and/or uncertainties, including those described
in MGM Resorts' public filings with the SEC. MGM Resorts has based
forward-looking statements on management's current expectations and
assumptions and not on historical facts. Examples of these
statements include, but are not limited to, statements regarding
the future results of BetMGM. Among the important factors that
could cause actual results to differ materially from those
indicated in such forward-looking statements include effects of
economic conditions and market conditions in the markets in which
MGM Resorts operates and competition with other destination travel
locations throughout the United
States and the world, the design, timing and costs of
expansion projects, risks relating to international operations,
permits, licenses, financings, approvals and other contingencies in
connection with growth in new or existing jurisdictions and
additional risks and uncertainties described in MGM Resorts' Form
10-K, Form 10-Q and Form 8-K reports (including all amendments to
those reports). In providing forward-looking statements, MGM
Resorts is not undertaking any duty or obligation to update these
statements publicly as a result of new information, future events
or otherwise, except as required by law. If MGM Resorts updates one
or more forward-looking statements, no inference should be drawn
that it will make additional updates with respect to those other
forward-looking statements.
CONTACTS
BetMGM
Elisa Richardson
media@betmgm.com
Denver Broncos
Seth
Medvin
Seth.Medvin@Broncos.nfl.net
MGM Resorts
Marc
Jacobson
media@mgmresorts.com
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SOURCE MGM Resorts International