- Rapid Rewards Members and Rapid Rewards Business Members can
now pay for flights with a combination of cash and
points;
- Members can also redeem Rapid Rewards points, or use a
combination of cash and points, on hotel bookings.
DALLAS, May 6, 2024
/PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV)
today introduced Cash + Points,1 a new flexible
payment option for Rapid Rewards®2 Members. For
the first time, Southwest Rapid Rewards® Members can now
use a combination of points (starting with as few as 1,000 points)
and other eligible forms of payment to purchase
Southwest® flights on
Southwest.com/cashpluspoints.
"We launched several enhancements to our award-winning program
last year that made it easier to earn more points and achieve tier
status, said Jonathan Clarkson,
Vice President Marketing at Southwest Airlines. "This year,
we're continuing our commitment to lean into Customer preferences
by giving them extra flexibility to make points go further by
offering new ways to use their points."
Business Travel Counts, Too!
Southwest also is
launching new capabilities for Southwest Business Customers.
Corporate Travel Managers can now use a combination of cash and
Rapid Rewards Business points to purchase flights for their
company's travel using Rapid Rewards
Business points3 through swabiz.com.
From Flights to Hotels
But wait, there's more!
Southwest Airlines® is going the extra mile and is now
offering its Rapid Rewards Members the ability to use their Rapid
Rewards points for hotel stays on
hotels.redeemrapidrewards.com powered by Rocket Travel
by Agoda. Additionally, Members booking travel with points can
choose to pay for hotel bookings using only points, or a
combination of cash and points, and can benefit from competitive
rates for redeeming points for flights and hotel bookings at more
than 400,000 properties worldwide.
"Our Purpose is to connect People to the places that matter most
to them by offering a seamless travel experience," said
Phil Gouel, Vice President Travel
Products at Southwest Airlines. "These enhancements allow Members
additional opportunities to redeem their earned points for hotel
stays, with more flexibility and more value."
Join Rapid Rewards
The Southwest Rapid Rewards
program is designed around a simple concept—to make earning reward
flights faster and easier. With Rapid Rewards, every seat is a
reward seat, there are no blackout dates, and points don't expire.
Customers can create an account to become a Rapid Rewards Member
at Southwest.com®.
ABOUT ROCKET TRAVEL BY AGODA
Rocket Travel by Agoda is
the strategic partnerships arm of Agoda, a Booking Holdings
(NASDAQ: BKNG) company. Rocket Travel by Agoda partners with global
brands to bring their customers rewarding and engaging travel
experiences that bring together technology and distinctive customer
service to maximize rewards, deliver value, and build loyalty.
ABOUT SOUTHWEST AIRLINES CO.
Southwest Airlines
Co. operates one of the world's most admired and awarded
airlines, offering its one-of-a-kind value and Hospitality at 121
airports across 11 countries. Southwest took flight in 1971 to
democratize the sky through friendly, reliable, and low-cost air
travel and now carries more air travelers flying nonstop within
the United States than any other
airline4. Based in Dallas and famous for an Employee-first
corporate Culture, Southwest maintains an unprecedented record of
no involuntary furloughs or layoffs in its history. By empowering
its more than 74,0005 People to deliver unparalleled
Hospitality, the maverick airline cherishes a passionate loyalty
among more than 137 million Customers carried in 2023. That formula
for success brought industry-leading prosperity and 47 consecutive
years6 of profitability for Southwest Shareholders
(NYSE: LUV). Southwest leverages a unique legacy and mission to
serve communities around the world including harnessing the power
of its People and Purpose to put communities at the Heart of its
success. Learn more by visiting Southwest.com/citizenship.
As the airline with Heart, Southwest has set a goal to work toward
achieving net zero carbon emissions by 20507. Southwest
has also set near-term targets and a three-pillar strategy to
achieve its environmental goals. Learn more by visiting
Southwest.com/planet.
1 Cash + Points will allow Rapid Rewards Members to
combine points with other eligible forms of payment to purchase
flights. Members will be presented with up to five options for
Point redemptions, starting with as few as 1,000 points. The
minimum redemption option for the selected flight(s) will be
presented on screen. While Members who book using Cash + Points can
make changes to their reservation, Cash + Points cannot be used for
any fare increase related to a modification. Cash + Points bookings
will not earn Rapid Rewards points, tier qualifying points for
A-List or A-List Preferred status, or Companion Pass®
qualifying points. Flights paid for with Cash + Points will count
toward a Member's qualifying one-way flights for A-List, A-List
Preferred, or Companion Pass status when flown.
2 All Rapid Rewards rules and regulations apply and can
be found at Southwest.com/rrterms.
3 All Rapid Rewards Business rules and regulations apply
and can be found at
business.Southwest.com/Terms-and-Conditions.
4 Based on U.S. Dept. of Transportation quarterly
Airline Origin & Destination Survey since Q1 2021
5 Fulltime-equivalent active Employees
6 1973-2019 annual profitability
7 Our net zero by 2050 goal includes Scope 1, Scope 2,
and Scope 3 Category 3 emissions only and excludes any emissions
associated with non-fuel products and services, such as inflight
service items.
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SOURCE Southwest Airlines Co.