AMC Theatres Listens to Its Guests & Scientific Advisors, & Immediately Reverses Course: AMC Will Require Its Guests to Wear ...
June 19 2020 - 1:02PM
Business Wire
AMC Theatres (NYSE: AMC) CEO and President Adam Aron issued the
following statement today:
“At AMC, we have been consulting with top scientists and health
experts to create a broad, sweeping, far-reaching health and safety
effort to make AMC Theatres safe for our guests and associates when
our theatres reopen in July. Among many elements of that
comprehensive plan was a requirement for our associates all to wear
masks nationwide, as well as a requirement for our guests all to
wear masks in the many parts of the country that will require it.
In those areas of the country where masks will not be required, we
nonetheless planned to strongly encourage mask usage by guests, and
fully expected that the vast majority would do so. That policy on
guest mask usage, which is directly comparable with our major
competitors and many other highly regarded retailers, was announced
yesterday afternoon.
This announcement prompted an intense and immediate outcry from
our customers, and it is clear from this response that we did not
go far enough on the usage of masks. At AMC Theatres, we think it
is absolutely crucial that we listen to our guests. Accordingly,
and with the full support of our scientific advisors, we are
reversing course and are changing our guest mask policy. As we
reopen theatres, we now will require that all AMC guests nationwide
wear masks as they enter and enjoy movies at our theatres. The
speed with which AMC moved to revise our mask policies is a
reflection of our commitment to the safety and health of our
guests.
We will constantly monitor the scientific community’s latest
thinking as to the efficacy of mask usage. We also will be looking
at the varying health conditions in specific localities around our
theatres all across the country. This will help us to determine
what our mask policy will be as we go forward, as well as to make
any other needed changes to this policy.
Guests coming to our theatres may bring their own masks of
course, but for those who do not have one, masks will be available
at our theatre box offices at a nominal $1.00 price. Those who are
unwilling to wear a mask will not be admitted or allowed to
stay.
We also want to take this opportunity to express our great
appreciation to our many guests who took the time to communicate
their views. We will continue to listen and continue to monitor the
changing nature of the coronavirus, adapting and adjusting our
policies accordingly.”
About AMC Entertainment Holdings, Inc.
AMC is the largest movie exhibition company in the United
States, the largest in Europe and the largest throughout the world
with approximately 1,000 theatres and 11,000 screens across the
globe. AMC has propelled innovation in the exhibition industry by:
deploying its Signature power-recliner seats; delivering enhanced
food and beverage choices; generating greater guest engagement
through its loyalty and subscription programs, web site and mobile
apps; offering premium large format experiences and playing a wide
variety of content including the latest Hollywood releases and
independent programming. AMC operates among the most productive
theatres in the United States' top markets, having the #1 or #2
market share positions in 21 of the 25 largest metropolitan areas
of the United States. AMC is also #1 or #2 in market share in 9 of
the 15 countries it serves in North America, Europe and the Middle
East. For more information, visit www.amctheatres.com.
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Ryan Noonan, (913) 213-2183 rnoonan@amctheatres.com
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