Akerna Launches Loyalty Program Analytics to MJ Platform
July 25 2019 - 8:15AM
Akerna Corp. (Nasdaq: KERN) announced today the rollout of new
rewards analytics reporting functionality to its premier service
offering, MJ Platform®—the leading seed-to-sale regulatory
compliance technology. Reports will detail rewards by type,
determine the breakdown of manual and system rewards, drill down
into patient demographics, as well as report on individual patients
and their reward activity.
Akerna will host a webinar on Wednesday, July 31, 2019, at 4PM
MT, called “Retail Rewards and Reporting: Driving Sales and
Beyond,” to discuss the new functionality and what can be learned
from the reports. Visit http://bit.ly/rewardswebinar to learn more
and RSVP.
“The integration of standard and proven business practices, like
rewards programs, into an established compliance program for
cannabis contributes to the further evolution and maturation of an
emerging market,” stated Akerna Chief Executive Officer Jessica
Billingsley. “The understandings about patients gained from
reporting analytics contribute to more informed decision-making and
greater abilities to meet patient needs.”
The new Rewards Analytics Reporting functionality provides
platform users visibility into loyalty programs, including reward
points available by patient group, patient participation,
earned/redeemed points, trends and patient demographics.
“By incorporating rewards reporting and analytics into daily
workflow, users contribute to compliance through accurate
accounting and reporting while also establishing a value-add
practice for patients,” commented Billingsley.
In an initial review of MJ Platform’s rewards data, which
includes information from 20 states, the District of Columbia and
Puerto Rico, MJ Freeway was able to recognize the following
trends:
- Millennials, who have a combined $200B in annual consumer
buying power1, lead in both earning and redeeming points.
- Baby Boomers come in second in earning points, but trail both
Millennials and Gen X’ers in redeeming points.
- Having this key demographic engaged in the market is vital as
Boomers control 70% of the country’s disposable income and spend
$3.2 trillion a year across all markets.2
- Accounting for only 21% of the population3, Gen X’ers trail
Millennials and Baby Boomers in earning points, but redeem more
points than their older counterparts.
- Brookings Institute
- US News & World Report
- US Census
About Akerna Corp.Akerna is a regulatory
compliance technology company in the cannabis space. The
cornerstones of Akerna’s service offerings are MJ Platform® and
Leaf Data Systems®, which are highly-versatile platforms that
provide clients and government entities with a central data
management system for tracking regulated cannabis products—from
seed to product to shelf to customer—through the complete supply
chain. Since establishment in 2010, the company has tracked more
than $15 billion in cannabis sales. As part of its business
strategy, Akerna intends to grow through targeted, strategic
acquisitions that are complementary to its current business and
organically by accelerating its product development efforts. Akerna
is based in Denver.
Akerna Media ContactJon Goldberg / McKenna MillerKCSA Strategic
Communicationsjgoldberg@kcsa.com / mmiller@kcsa.com(212) 896-1282 /
(347) 487-6197
Investor ContactPhil Carlson / Scott EcksteinKCSA Strategic
Communicationspcarlson@kcsa.com / seckstein@kcsa.com(212) 896-1233
/ (212) 896-2100
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