Golden Krust® launches Jamaican-style plant-based patties made with Beyond Meat®
February 26 2020 - 8:08AM
Business Wire
Golden Krust to serve Spicy and Mild
Jamaican-style patties made with plant-based protein.
Golden Krust®, a 125-unit Jamaican restaurant chain and
manufacturer of Jamaican-style patties is now offering new
plant-based patties made with Beyond Meat®. Starting today, in
select locations in Boston, Toronto, Hartford and New York City,
Golden Krust is testing the new Jamaican-style patties made with
Beyond Beef® in both Spicy and Mild flavors.
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Golden Krust Plant-Based Mild made with
Beyond Meat (Photo: Business Wire)
Golden Krust takes its authentic Jamaican herbs and spices from
our 30-year-old family recipe, combines them with Beyond Meat’s
plant-based Beyond Beef and wraps them in our trademark flaky
pastry pocket– then bakes them to perfection.
Beyond Beef is made using a blend of pea, brown rice and mung
bean proteins, combined with other simple plant-based ingredients
such as beet juice, potato starch and coconut oil and does not
contain GMOs or soy. Golden Krust’s new line of “better for you”
patties are coming soon to supermarkets, retailers and foodservice
locations, including microwavable Spicy and Mild plant-based
protein Jamaican style patties made with Beyond Meat, and vegetable
and spinach patties. All “better for you” patties are non-GMO and
plant-based certified and will be available in the first
quarter.
“When Golden Krust decided to develop a new line of “better for
you” patties for its growing restaurant and retail customers, we
wanted to partner with Beyond Meat – a leader in plant-based
proteins,” stated Alfred R. Novas, Chairman, Chief Executive
Officer and President of Golden Krust. “Beyond Beef was the perfect
choice for our new patties since it is designed to look, cook and
taste like ground beef, with all the benefits of plant-based
protein.”
“We are excited to commence this test of Spicy and Mild
plant-based patties at our Company restaurants today, and to make
the products available to our entire franchise system in the first
part of 2020,” continued Novas, “We challenge you to tell the
difference between our traditional beef patties and our new
plant-based protein patties.”
"We're excited to partner with Golden Krust and appreciate their
trust in us to deliver delicious plant-based protein options to
their loyal customers. Golden Krust is bringing plant-based protein
to the market in a new and different way, which is exciting for us
at Beyond Meat," said Tim Smith, Vice President Foodservice Sales,
North America at Beyond Meat.
For more information and the addresses of the Golden Krust
locations selling the Beyond Meat patties, visit
goldenkrust.com/daily-krust/golden-krusts-new-plant-based-jamaican-patty
About Golden Krust®: Golden Krust is a premier producer
and franchisor of Caribbean food sold in over 25,000 retail
locations and over 125 franchise-operated and Company restaurants
throughout North America. We exist to provide the taste of the
Caribbean to the world. The original bakery was formed 30 years ago
in The Bronx and exists today. Golden Krust produces over 50
million Jamaican patties per year along with a full assortment of
bakery goods. Visit goldenkrust.com and follow @GoldenKrust,
#GoldenKrust on Facebook, Instagram and Twitter.
Golden Krust® is a registered trademark of
Golden Krust. © 2020 Golden Krust. All rights reserved.
About Beyond Meat®: Beyond Meat, Inc. (NASDAQ:BYND) is
one of the fastest growing food companies in the United States,
offering a portfolio of revolutionary plant-based meats. Founded in
2009, Beyond Meat has a mission of building meat directly from
plants, an innovation that enables consumers to experience the
taste, texture and other sensory attributes of popular animal-based
meat products while enjoying the nutritional and environmental
benefits of eating its plant-based meat products. Beyond Meat’s
brand commitment, “Eat What You Love,” represents a strong belief
that by eating its portfolio of plant-based meats, consumers can
enjoy more, not less, of their favorite meals, and by doing so,
help address concerns related to human health, climate change,
resource conservation and animal welfare. Beyond Meat’s portfolio
of fresh and frozen plant-based proteins are currently sold at
approximately 58,000 retail and foodservice outlets in more than 50
countries worldwide. Visit www.BeyondMeat.com and follow
@BeyondMeat, #BeyondBurger and #GoBeyond on Facebook, Instagram and
Twitter.
Beyond Meat® is a registered trademark of
Beyond Meat, Inc.
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version on businesswire.com: https://www.businesswire.com/news/home/20200226005489/en/
Jennifer Ballou, VP of Marketing jenniferb@goldenkrust.com (718)
655-7878
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