BATTLE CREEK, Mich.,
Oct. 19, 2018 /PRNewswire/
-- This season, transform your favorite holiday treats, menus
and gatherings with the perfect unexpected ingredient:
Kellogg's® cereal! Kellogg's is
partnering with cookbook author and culinary expert, Padma Lakshmi,
to host a cereal-centric baking competition and crown the next
"must-make" holiday dessert. Lakshmi will host Kellogg's
Holiday Baking Challenge at Kellogg's NYC Café and judge
desserts made by four finalists.
Using their creativity, bakers will feature one or more
Kellogg's cereals as a key ingredient in their dish, making
the holidays even more delicious. The Kellogg's NYC Café
will be transformed into a modern "bake shop" to inspire the bakers
and their creations, showcasing the deliciously endless
possibilities that can come from an item everyone has around like
cereal.
"As we've seen at the Kellogg's NYC Café and on social
media, people love to play with cereal and explore fun, new ways to
create with it," said Aleta Chase,
Kellogg's Marketing Director. "What better way to celebrate than by
using cereal in your holiday baking!"
The competition will take place on Wednesday, December 12 and Lakshmi will be in
attendance to taste each cereal-themed dessert before announcing
the winner. The winning baker will receive a one-of-a-kind trophy
and their recipe will be featured at Kellogg's NYC Café and
on KelloggsNYC.com to be recreated anywhere.
"I'm excited to see what yummy treats folks come up with for the
holidays with these great, iconic Kellogg's cereals," said Lakshmi.
"In my own recipes, I've often used Rice Krispies and Corn Flakes
in both savory and sweet dishes. They're perfect for fun in the
kitchen with the whole family."
To enter Kellogg's Holiday Baking Challenge and for
additional details, bakers can visit www.kelloggsnyc.com/holiday
and submit an entry by Friday, November
9. Kellogg's NYC Café is located at 31 E 17th St. in
Union Square. For more information on how to reimagine your
favorite bowl of Kellogg's® cereal at home, visit
the Kellogg's® NYC Café website, or on Instagram,
Facebook or Twitter.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the
world through foods and brands that matter. Our beloved brands
include Pringles®, Cheez-It®,
Keebler®, Special K®, Kellogg's Frosted
Flakes®, Pop-Tarts®, Kellogg's Corn
Flakes®, Rice Krispies®, Eggo®,
Mini-Wheats®, Kashi®,
RXBAR® and more. Net sales in 2017 were
approximately $13 billion, comprised
principally of snacks and convenience foods like cereal and frozen
foods. Kellogg brands are beloved in markets around the world. We
are also a company with Heart & Soul, committed to creating
three billion Better Days by the end of 2025 through our Breakfasts
for Better Days global purpose platform. Visit
www.KelloggCompany.com or www.OpenforBreakfast.com.
ABOUT PADMA LAKSHMI
Emmy-nominated Padma Lakshmi is
internationally known as a food expert, model, actress and
best-selling author, as well as the recipient of the 2016 NECO
Ellis Island Medal of Honor and Variety's 2018 Karma award. Lakshmi
serves as host and an executive producer of Bravo's Emmy
award-winning Top Chef, which is currently in its 16th season.
Lakshmi established herself as a food expert early in her
career, having hosted two successful cooking shows and writing the
best-selling Easy Exotic, which won the "Best First Book" award at
the 1999 Gourmand World Cookbook Awards. Lakshmi followed
this success with the publication of her second cookbook, Tangy,
Tart, Hot & Sweet. In 2016, she released her food memoir, The
New York Times best-selling Love, Loss
and What We Ate, which also won "Best Lifestyle, Body & Soul"
at the 2017 Gourmand World Cookbook Awards, followed by The
Encyclopedia of Spices & Herbs.
In addition to her work as a writer, Lakshmi is a savvy
businesswoman, having had multiple companies of her own, including
her home décor line, The Padma Collection, and Padma's Easy Exotic,
a collection of frozen rices, lentils and other culinary products.
In Spring of 2018, Padma collaborated with MAC Cosmetics for a
worldwide capsule collection called #MACPadma.
Last year, Lakshmi became an ambassador for the ACLU, focusing
on women's reproductive health and immigration issues. She is also
co-founder of the Endometriosis Foundation of America. The EFA has
educated over 32,000 teens on this devastating illness.
CONTEST TERMS AND CONDITIONS
Mandatories
NO PURCHASE NECESSARY. A purchase will not
improve your chance of winning. Void where prohibited. The
Kellogg's Holiday Baking Challenge is sponsored by Kellogg Company.
Open to legal residents of the 50 US & DC, 18 & older.
Recipe Submission Period begins 9:00 a.m.
ET on 10/19/18 & ends
11:59 p.m. ET on 11/9/18. For
official rules, visit http://kelloggsnyc.com/holiday.
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SOURCE Kellogg Company