Barrell Craft Spirits® Launches in South Korea
May 16 2024 - 10:04AM
Business Wire
UOT Named First Official Importer in Asia for
the Award-Winning Blender of Unique, Aged, Cask Strength Whiskey
Since 2013
Barrell Craft Spirits® (BCS) today announced that it has
officially launched its award-winning spirits portfolio in South
Korea. The original independent blender known for its unique, aged,
cask strength whiskey, has selected UOT as its brand-building
distribution partner for both on- and off-trade.
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Barrell Craft Spirits® today announced
that it has officially launched its award-winning spirits portfolio
in South Korea. The original independent blender known for its
unique, aged, cask strength whiskey, has selected UOT as its
brand-building distribution partner for both on- and off-trade.
(Photo: Business Wire)
“We’re excited to launch the brand in our first Asian market in
partnership with UOT, which is renowned for its meticulous
attention to luxury brands,” said BCS Founder Joe Beatrice. “Over
the past several years, whiskey consumption in South Korea has
outpaced the rest of the world.”
“As discerning Korean consumers continue to explore and embrace
diverse whiskey categories, including American whiskey, Barrell
Craft Spirits' exceptional range offers a new frontier of flavors
for the local palate,” said Jason Kim, Global VP, UOT. “We believe
that Barrell Craft Spirits will not only satisfy the current demand
but also inspire new whiskey enthusiasts in Korea with its bold and
complex profiles.”
Founded in 2013 in Louisville, Kentucky, BCS selects and blends
products that explore different distillation methods, barrels, and
aging environments. BCS’s extensive stocks of high-quality casks
mean it can craft extraordinary blends that maximize the nuances of
each ingredient. Creative finishes and a liberated approach to
blending guides every product release.
The BCS cask-strength small-batch and single-barrel releases
have quickly become an influencing force in American whiskey,
picking up more than 150 awards from the world’s most prestigious
distilled spirits publications and competitions. To view the
complete list, visit https://www.barrellbourbon.com/awards
The award-winning line of BCS releases are now sold in 49 US
states, Australia, Canada, South Korea, and the UK. Follow Barrell
Craft Spirits on Facebook, LinkedIn, and Instagram or visit
barrellbourbon.com.
Barrell Craft Spirits®
Louisville-based Barrell Craft Spirits® is the original,
pre-eminent independent blender of unique, aged, cask strength
whiskey and rum. Recognized for our blending expertise since 2013,
we skillfully design, produce, and launch leading, unique products
that surprise and delight whiskey aficionados and novices alike.
Our cask-strength small-batch and single-barrel releases have
quickly become an influencing force in American whiskey, winning
awards from the world’s most prestigious distilled spirits
publications and competitions.
Barrell Craft Spirits®, Barrell®, Barrell Bourbon® and Barrell
Rye® are registered trademarks owned by Barrell Craft Spirits
LLC.
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Aaron Brost | Ro-Bro Marketing & PR 312.576.5315 |
aaron@ro-bro.com