Boston-founded brands create a summer beer and
co-branded line of merchandise
BOSTON, May 2, 2024
/PRNewswire/ -- Harpoon Brewery – the maker of New England's
Original IPA – and Life is Good – the positive lifestyle and
apparel brand – announced today the release of their new hazy
blonde ale, Summer Style. The beer comes ahead of summer, widely
available now and will be sold through August.
To further celebrate the people who make good times great all
summer long, the two born-and-raised Boston brands are launching a
line of exclusive merchandise to complete your summer style and a
Good Vibes of Summer Sweepstakes, starting now, where consumers can
win Good Vibes of Summer prize packs – loaded with iconic Life is
Good and Harpoon summer items - and thousands of other prizes all
summer long.
"We know that our customers look for the perfect sipping
companion for their various summer activities – whether it be
cracking a cold one on a warm Friday evening, a cookout with
friends or a trip to the beach on a summer day. Summer Style is
exactly what consumers want to be reaching for in warmer months – a
refreshing, light blonde ale that is approachable for all," said
Dan Kenary, CEO and Co-Founder of
Mass. Bay Brewing Company. "Life is Good is another iconic
Boston-based brand that shares our
mission of making good times, even better, making them a great
partner as we ramp up for summer."
Beyond the beer, Harpoon Brewery and Life is Good are launching
the Good Vibes of Summer sweepstakes packed with prizes. The
sweepstakes can be found at www.HarpoonSummerSweeps.com for
consumers 21+ to enter now through August
1st. Customers can enter to win a variety of
prizes, including a Harpoon branded Yeti cooler, Life is Good
branded beach chairs, co-branded Harpoon and Life is Good
merchandise and rebates or promo codes for both brands.
The co-branded Life is Good and Harpoon merchandise will start
summer with good vibes offering a collection of new products. The
unique merchandise puts a fun spin on the classic Life is Good and
Harpoon Brewery favorites with t-shirts, hats, Sea
Bag ® beverage buckets and more. The merchandise will
range in price from $29.50 -
$75. Consumers can find the
merchandise shop starting now on the Life Is Good website at
https://www.lifeisgood.com/collabs/harpoon/ and Harpoon Brewery
website at
https://shop.harpoonbrewery.com/collections/life-is-good-x-harpoon.
"The Harpoon Summer Style is the perfect complement to our
laid-back, Life is Good vibes," said Life is Good president
Tom Hassell. "We're proud to
collaborate with Harpoon, another Boston-based company that prioritizes
craftsmanship and quality. This beer is for people who love to be
outdoors and embrace the best that summer has to offer, making it
perfect for our community."
The Summer Style beer is a 5% ABV hazy blonde ale with a
refreshing and approachable taste and a soft, light and crisp
finish. Summer Style is offered in 12- and 6-pack 12oz bottles, a
12-pack of 12oz cans, and will be available on tap at select
locations.
Harpoon's Summer Style is available now starting today. To find
the brew near you, check out the Harpoon Beer Finder:
https://www.harpoonbrewery.com/beer-finder/.
About the Harpoon Brewery
The Harpoon Brewery was
founded in 1986 by beer lovers who wanted more and better beer
options. When the Brewery was founded, Harpoon was issued Brewing
Permit #001 by the Commonwealth of Massachusetts, since it was the first to brew
commercially in Boston after a
dormant period of about 25 years. Since then, it has expanded to a
second brewery in Windsor, VT.
Harpoon's line of craft beer features its award-winning IPA and
seasonal beers, along with special limited releases. In 2014,
Harpoon became an employee-owned company.
About Life is Good
Life is Good is the original
positive lifestyle brand dedicated to spreading the power of
optimism through art and message. The company donates 10 percent of
annual net profits to The Life is Good Playmaker
Project. Through this work, they are able to help over 1
million kids in need each year. Life is Good® is a
registered trademark of The Life is Good Company.
Visit LifeisGood.com for more details, and follow
Life is Good
on Twitter, Facebook, Instagram, and TikTok.
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SOURCE Harpoon