E-Commerce Market Trend: 2024 Marks the Year of Personalized-to-Consumer (P2C) for Retailers, Capitalizing on a Market that is Expected to Reach $53 Billion by 2030
April 29 2024 - 11:00AM
Business Wire
One World Direct seizes on the P2C movement by
expanding its services to meet the demand for personalized
products
Retail and e-commerce brands are embracing the growing
opportunities of personalized-to-consumer (P2C) across an
increasingly broad range of products as part of an elevated digital
shopping experience. Supporting the wave of retailers and
e-commerce businesses jumping on the personalization trend, One
World Direct (OWD), a leading provider of comprehensive e-commerce,
personalization and fulfillment solutions, today debuts its P2C
fulfillment service to bring added value to retailers, generating
an additional revenue stream and creating customer stickiness.
A growing number of e-commerce companies, both large and small,
are looking for ways to differentiate themselves by embracing
personalization to create a seamless, high-touch, premium customer
experience. From Williams Sonoma and Pottery Barn's monogrammed
gifts, to hyper-personalized engravable Stanley Cups, to custom
embroidered pet portrait sweatshirts. OWD is taking part in this
P2C movement, a natural progression of e-commerce personalization,
by enabling e-commerce companies to offer product customization to
their customers.
Recent data shows that 62% of consumers expect brands to do a
better job of personalization. This is proven because 70% of
consumers spend more with brands with optimal personalization. P2C,
or personalized products sent directly to consumers, has become a
booming market that is expected to surpass $53 billion by 2030 with
a compound annual growth rate of 9.69% from 2023 to 2030, according
to Verified Market Research.
“Personalization drives customer satisfaction and engagement for
the e-commerce company, creating repeat business,” said Thomas
Unterseher, Co-Founder and CEO of One World Direct.
“Personalization isn't just important, it's a crucial
differentiator for e-commerce businesses that seek to build brand
loyalty and increase revenue. Consumers are demanding
personalization at every phase of the shopping and buying
experience. We are filling the void from the shopping cart to the
unboxing experience.”
OWD partners with its clients to find the best way to
personalize their products, a real value-added approach that is not
simply a plug-and-play, one-size-fits-all. OWD's fulfillment
services include embroidery, laser etching and direct-to-object
printing, along with personalized greeting cards, box inserts and
gift wrapping. This is all done in a state-of-the-art P2C lab
inside the fulfillment centers so everything is done in-house,
creating an automated, seamless fulfillment process.
“COVID changed retail forever and drew consumers into buying
online, increasing e-commerce competition. Brands can now
outmaneuver their larger competitors with an elevated personalized
customer experience. People want the convenience of shipping a
unique gift, adding a personalized greeting card and having it
custom-wrapped. This is a win-win for the retailer because it
builds brand loyalty, improves customer experience and adds
revenue,” continued Unterseher.
OWD helps companies interested in creating an additional revenue
stream through P2C, as well as companies currently offering product
personalization in-house that can't effectively scale. OWD’s P2C
fulfillment service provides any e-commerce business that doesn’t
have the equipment, workforce, or experience to manage the entire
P2C fulfillment process.
About One World Direct
Founded in 1994, One World Direct (OWD) is an industry-leading
e-commerce order fulfillment company. OWD offers a wide range of
services tailored to meet the diverse needs of online retailers
worldwide, including third-party logistics (3PL), order
fulfillment, personalization and call center services. The company
is known for its flexibility and personalized-to-consumer (P2C)
fulfillment solutions, which create higher revenue, increase
customer engagement and build brand loyalty. OWD has facilities in
South Dakota, Ohio and California to ensure expedited delivery
times. OWD empowers businesses to optimize their operations,
enhance customer experiences and drive growth in the rapidly
evolving digital marketplace with its commitment to innovation and
excellence. For more information, visit www.OWD.com.
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