FlyteVu, a full-service entertainment marketing agency,
and Club CMO, an exclusive community of over 1,500 CMOs across
30 cities around the world, today announced a new partnership
bringing members exclusive experiences, first-look opportunities
and direct connections with the most influential forces in pop
culture.
“Offering meaningful opportunities for our members to explore
and experience the power of brand marketing firsthand is a key
element of our mission,” says Nerissa Sardi, Club CMO Executive
Director. “We aim to provide opportunities to expose them to new,
inspiring ideas they can bring back to their own organizations.
Partnering with FlyteVu enables our global community to gain that
exposure to innovative experiences and influencer marketing
opportunities from those at the leading edge.”
In 2024, advertisers will spend $5.89 billion on influencer
marketing, a 14.7% increase YoY, according to EMARKETER’s July 2023
forecast, which excludes paid media. U.S. influencer marketing
spend grew more than three times faster than social ad spending in
2023, and it will remain ahead through 2025, according to a July
2023 EMARKETER forecast. CMOs play a key role in this spend
decision and must be up to speed on its value.
Founded in 2015 and based in Nashville, FlyteVu is an
award-winning entertainment marketing agency that has developed and
executed marketing strategies for today’s leading brands by
leveraging the power of pop culture. FlyteVu has garnered an
impressive roster of project and retainer-based clients including
American Red Cross, Ashley, Barefoot Wine, Barefaced, Bumble,
Carter's, David’s Bridal, Cracker Barrel, Drybar, Enterprise, Ice
Barrel, Journeys, Jack Daniel’s, Luxco, Moët Hennessy, Norwegian
Cruise Line, Sheppard Pratt, Skin Pharm, Spotify, St. Louis CITY
Soccer Club, Tennessee Tourism via VMLY&R, Tractor Supply
Company, Under Armour, UPS, Vanderbilt Health, Victoria’s Secret
PINK and many others. FlyteVu is recognized in the industry for
developing “firsts” in marketing history, including Bumble’s
first-ever Super Bowl commercial and “The Ball is in Her Court”
campaign featuring Serena Williams, the first majority female-led
creative team in Super Bowl history.
As the esteemed member-based marketing executive organization
celebrates its 15th year and continues to expand its global
footprint, Club CMO’s commitment to creating an authentic, no-sales
environment for marketing executives to come together and discuss
ideas and share solutions has never wavered. As a result, every
day, CMOs around the world connect with one another, learn,
refocus, re-energize and transform the world of marketing – one
genuine connection at a time. Access to programs like the one
FlyteVu is providing is key.
Through this exclusive partnership with Club CMO, FlyteVu will
create entertainment experiences at leading sports, music, and pop
culture events taking members “backstage” for an up-close look at
the reach, audience, and fandom that today’s most trending moments
and experiences offer. FlyteVu will:
- Host member dinners and backstage/VIP access at top sporting
events and music concerts in markets with local Club CMO
Chapters
- Build virtual sessions inviting members behind the curtain to
better understand the most requested topics in pop culture and
entertainment marketing including various Talent/IP contract
structures, music licensing, influencers, performance marketing,
music and AI
- Curate panels and performances at Club CMO events including
Clubhouse events (the organization’s pop-up events) and its
multi-day annual CMO Summits
This May, FlyteVu and Club CMO will host a three-day VIP
experience for 10 to 12 members at the 59th Academy of Country
Music Awards in Frisco, Texas. The exclusive itinerary will
include: entry to the invite-only ACM Lifting Lives Tee-Off golf
skills tournament offering members the chance to mix and mingle
with other CMOs in addition to leading partner brands of the ACM,
record labels, and music artists; a private brunch and fireside
chat with ACM executives on the topic of leveraging the power of
Country Music for your brand with a special guest performance; and
a red carpet experience, VIP floor seats, and access to the
official VIP-only ACM Awards After-Party.
“We are excited to formalize a partnership with Club CMO to
bring our industry expertise and knowledge to CMOs in various
industries. The pop culture landscape shifts daily, even hourly,
making it difficult for CMOs to keep up with trends, platforms,
networks and the most relevant voice in culture,” said Laura
Hutfless, Co-Founder of FlyteVu. “We look forward to becoming the
trusted resource for CMOs in the club who are looking to increase
relevancy, drive sales and grow brand awareness through pop culture
voices and alignments.”
To learn more about FlyteVu, visit www.flytevu.com and
to inquire about memberships to Club CMO,
visit www.club-cmo.com. FlyteVu clients will receive preferred
rates to Club CMO memberships.
About FlyteVu
FlyteVu is a Nashville-based full-service entertainment
marketing agency founded in 2015 that connects brands to consumers
through the power of pop culture and purpose. FlyteVu was named to
Inc. 5000’s 2022 List of ‘Fastest Growing Private Companies in
America’, Adweek’s Fastest Growing Agencies List for 2021 ranked in
the top 75, Chief Marketer’s Top 200 Marketing Agencies List for
from 2021 through 2023, Chief Marketer PRO Award Winner for 2022
and Nashville Business Journal’s 2021 Largest Advertising Agencies
List. FlyteVu’s campaigns have collectively earned multiple awards
including three Gold, one silver, and three Bronze Clio Awards,
Shorty Impact Award, Shorty Social Good Award, an Emmy Award, a
GRAMMY Award, Davey Awards, and were named to the Cannes Lions
Shortlist. To learn more about FlyteVu,
visit www.flytevu.com and follow on Instagram, Facebook
and LinkedIn @flytevu.
About Club CMO
Club CMO is an exclusive member organization that brings
together Chief Marketing Officers (CMOs) and other senior marketing
executives for networking, knowledge-sharing and professional
development. Through a peer-led, no-selling environment the Club
provides exclusive access for marketing leaders to connect,
exchange ideas and stay updated on industry trends and common
challenges. Members connect in-person at local dinners, informal
get-togethers and VIP experiences; at industry Clubhouses and
engaging annual Summits, and virtually through a private virtual
platform where CMOs discuss challenges and share best practice, and
cultivate career-shaping opportunities in the field of marketing.
Originally founded by Pete Krainik in 2015 as The CMO Club, the
organization maintains the goal of creating an authentic, no-sales
environment for marketing executives to come together and discuss
ideas and share solutions. The community has since become a global
organization with members across North America, Europe and Asia
Pacific.
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Brittany Rashkin
FlyteVu
615-921-8730
brittany.rashkin@flytevu.com
Lana McGilvray
Purpose Worldwide for Club CMO
512-970-8310
lana@purposenorthamerica.com