DHL & Horizon FCB Dubai send a parcel back in time
April 18 2024 - 11:38AM
Business Wire
In an industry-first, DHL, in partnership with Horizon FCB
Dubai, showcased a transcontinental achievement: delivering a
parcel back in time. This initiative highlights DHL’s speed and
reliability by delivering a birthday present across the
International Date Line—from Tokyo on January 26th to Los Angeles
on January 25th—just in time for a granddaughter's birthday.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240418144397/en/
(Graphic: Business Wire)
The campaign targets a wide audience with a nostalgic story that
enhances brand loyalty and showcases DHL's superior delivery
capabilities.
Mohamed Bareche, Executive Creative Director at Horizon FCB
Dubai, explains, "Our goal was to highlight not only our speed but
our innovation by delivering parcels back in time. Orchestrating
filming across two continents in two days and timing the perfect
flight slot for the parcel was an immense challenge, but ultimately
fulfilling."
Colin Smith, Creative Director, commented, "Using a birthday
theme emphasized DHL’s reliability and our ability to enhance daily
life significantly."
Reham Mufleh, Managing Director, added, "This idea illustrates
DHL’s dedication to delivering not just packages, but emotions,
proving that some ideas—like moments—are ‘Never Finished’."
This campaign, epitomized by the tagline "Delivered yesterday,"
positions DHL as a leader in both innovation and customer service,
making the impossible, possible.
Credits:
Agency : Horizon FCB Dubai Global CCO : Danilo Boer Global CCO :
Andrés Ordóñez CEO : Mazen Jawad Managing Director : Reham Mufleh
Executive Creative Director : Mohamed Bareche Account Director :
Farouk Haber Creative Director : Colin Smith Associate Creative
Director : Thomas Nicolae Associate Creative Director : Antonio Cué
Senior Art Director & Motion Designer : Ahmed Montaser
Post-production : Mariam Adel Awad & Antoine Nassif Production
House : Saturated Productions San Francisco Director & Editor :
Romain Thomassin Color grading : VIVID Post House MD : Ahmed Morsi
Colorist : Essam Abdelsalam Music editing and SFX : Vox Haus Head
of projects : Matheus Gugelmim Music producer : Daniel Dalla Corte
& Ícaro Guedes SFX : Cássio Machado
Client : DHL Express MENA Marketing Director : Najwa Raslan PR
Director : Joshua Mathias
Source: AETOSWire
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version on businesswire.com: https://www.businesswire.com/news/home/20240418144397/en/
Reham Mufleh Horizon FCB - Managing Director
+971557442241 reham.mufleh@horizonfcb.com