In an industry-first, DHL, in partnership with Horizon FCB Dubai, showcased a transcontinental achievement: delivering a parcel back in time. This initiative highlights DHL’s speed and reliability by delivering a birthday present across the International Date Line—from Tokyo on January 26th to Los Angeles on January 25th—just in time for a granddaughter's birthday.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240418144397/en/

(Graphic: Business Wire)

The campaign targets a wide audience with a nostalgic story that enhances brand loyalty and showcases DHL's superior delivery capabilities.

Mohamed Bareche, Executive Creative Director at Horizon FCB Dubai, explains, "Our goal was to highlight not only our speed but our innovation by delivering parcels back in time. Orchestrating filming across two continents in two days and timing the perfect flight slot for the parcel was an immense challenge, but ultimately fulfilling."

Colin Smith, Creative Director, commented, "Using a birthday theme emphasized DHL’s reliability and our ability to enhance daily life significantly."

Reham Mufleh, Managing Director, added, "This idea illustrates DHL’s dedication to delivering not just packages, but emotions, proving that some ideas—like moments—are ‘Never Finished’."

This campaign, epitomized by the tagline "Delivered yesterday," positions DHL as a leader in both innovation and customer service, making the impossible, possible.

Credits:

Agency : Horizon FCB Dubai Global CCO : Danilo Boer Global CCO : Andrés Ordóñez CEO : Mazen Jawad Managing Director : Reham Mufleh Executive Creative Director : Mohamed Bareche Account Director : Farouk Haber Creative Director : Colin Smith Associate Creative Director : Thomas Nicolae Associate Creative Director : Antonio Cué Senior Art Director & Motion Designer : Ahmed Montaser Post-production : Mariam Adel Awad & Antoine Nassif Production House : Saturated Productions San Francisco Director & Editor : Romain Thomassin Color grading : VIVID Post House MD : Ahmed Morsi Colorist : Essam Abdelsalam Music editing and SFX : Vox Haus Head of projects : Matheus Gugelmim Music producer : Daniel Dalla Corte & Ícaro Guedes SFX : Cássio Machado

Client : DHL Express MENA Marketing Director : Najwa Raslan PR Director : Joshua Mathias

Source: AETOSWire

Reham Mufleh Horizon FCB - Managing Director +971557442241 reham.mufleh@horizonfcb.com