Agreement recognizes both companies'
commitment to circularity
and sustainability in
communities across North
America
MINNEAPOLIS, April 18,
2024 /PRNewswire/ -- Winmark Corporation announced
today that it has entered into a multi-year partnership as the
Official Resale Partner of STX, LLC, a leading sporting goods
manufacturer specializing in lacrosse equipment with a history
spanning more than five decades.
Through Winmark's network of more than 290 Play It Again Sports
franchised locations throughout North
America, Winmark and STX will partner together to purchase
quality used lacrosse equipment from consumers to advance
circularity and extend the life of equipment, while reducing the
barrier of entry for new players entering the sport.
"We're excited to partner with an iconic lacrosse brand like STX
who shares our commitment to advancing sustainability while growing
the game of lacrosse in local communities throughout North America," explained Renae Gaudette, Chief Operating Officer of
Winmark. "We have a long-standing partnership with STX, so taking
this to another level as a premier sustainability partner is a
natural fit."
As the Premier Sustainability Partner of Winmark & Play It
Again Sports, STX will be the presenting sponsor of one lacrosse
equipment "Sponsored Buy Drive" per year and will jointly promote
co-branded sustainability-focused content that will be distributed
on all social channels, as well as promoted by Play It Again Sports
via local stores, its website, and national PR efforts.
"This game is a gift, and I am excited to know that more people
will experience the sport of lacrosse as a result of this
partnership," said Justin McDonald,
Director of Marketing at STX. "The ability to trade in used
equipment at Play It Again Sports provides a clear path for current
players to trade up into the latest and greatest gear, and allows
new players to find quality used equipment at a reduced price. Our
team sees this as a key path to growing the game that we all
love."
About Winmark: Winmark - the Resale
Company®, is a nationally recognized franchising
business focused on sustainability and small business formation. We
champion and guide entrepreneurs interested in operating one of our
award winning resale franchises: Plato's Closet®, Once Upon A
Child®, Play It Again Sports®, Style
Encore® and Music Go Round®. At December 30, 2023, there were 1,319 franchises in
operation and over 2,800 available territories. An additional 71
franchises have been awarded but are not open. For more
information, visit winmarkcorporation.com.
About STX: STX is a global sporting goods leader in
the sports of lacrosse and field hockey. With its 1970 introduction
of the first synthetic lacrosse head, STX ushered in the "modern
era" of what has recently been viewed as the fastest growing team
sport. Based in Baltimore, the
home of lacrosse, STX has been universally recognized for
innovation in product design and development. STX continues to
strive for new performance standards in sporting goods equipment at
the highest levels of competition. For more information,
visit http://www.stx.com.
Contact:
Alec Miszuk
amiszuk@fishmanpr.com
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SOURCE Winmark Corporation