- BioSteel launches BioSteel Sports Academy, transitioning from
NHL hydration partner to focus on empowering athletes
worldwide.
- Formerly A21 Academy, the rebranded academy offers Ontario
Private School courses (grades 6-12), focusing on university prep
through the Hockey Canada Accredited School program.
- Partnering with PowerTech Hockey Development, the academy aims
to bring proven elite level hockey training protocols to each
athlete enrolled in the hockey program.
- Biosteel to provide academic sponsorships which will ensure
equal access to education for all students
- CEO Dan Crosby emphasizes the
vision to inspire greatness through partnerships and grassroots
initiatives.
WINDSOR,
ON, April 18, 2024 /PRNewswire/ - As
the former official hydration partner of the NHL
(https://www.nhl.com/), BioSteel has long been recognized as a
dominant force in the sports drink industry. Today, Biosteel stands
at a crossroads, ready to embark on a new chapter of innovation and
growth. While Biosteel's tenure as the NHL's hydration partner has
come to a close, Biosteel sees this transition as an opportunity to
refocus its brand on what truly matters: empowering athletes and
enthusiasts worldwide.
BioSteel's journey began with a simple yet revolutionary idea:
to create a hydration solution trusted by the pros. As the secret
weapon of professional athletes, Biosteel's brand swiftly gained
momentum, captivating audiences worldwide. From the ice rinks to
the playing fields, BioSteel became synonymous with peak
performance and unparalleled quality athletes can trust.
In a bold step towards the future, Biosteel unveils the
**BioSteel Sports Academy (https://biosteelsportsacademy.com)**.
Formerly known as the A21 Academy, this rebranding represents a new
era of excellence and innovation. Offering elementary (grades 6-8)
as well as secondary (grades 9-12) university prep level Ontario
Private School courses, audited by the Ontario Ministry of
Education (https://www.ontario.ca/page/ministry-education),
Biosteel's academy provides enrolled students with credits toward
their Ontario Secondary School Diploma (OSSD). Additionally, the
BioSteel Sports Academy hockey program will operate as a Hockey
Canada Accredited School, falling under Hockey Canada governing
guidelines. Their primary league of play will be USA's premier amateur league, Tier I Elite
(https://tier1elitehockeyleague.com/) (T1EHL), featuring over 20
organizations from coast to coast. This will allow student-athletes
to maximize exposure and opportunities on both sides of the border
through the CHL (https://chl.ca/) and NCAA
(https://www.ncaa.com/).
In partnership with PowerTech Hockey Development
(https://powertechhockey.ca/) and Leamington Flyers Jr A Hockey
Club (https://www.leamingtonflyers.com/) staff and their associated
resources, BioSteel Sports Academy will quickly become an industry
leader in elite hockey development under this new model. With over
20+ years experience as one of the top hockey development schools
in Ontario, PowerTech Hockey has
facilitated the development of some of the game's top NHLers such
as Aaron Ekblad
(https://en.wikipedia.org/wiki/Aaron_Ekblad), countless CHL and
NCAA athletes, and the area's top AAA talent at youth levels.
Furthermore, BioSteel is thrilled to announce the introduction
of academic sponsorships for all students of the academy. This
initiative underscores Biosteel's dedication to fostering holistic
growth and ensuring equal access to educational opportunities.
In addition to its commitment to elite athletic development,
BioSteel is shifting focus towards supporting key minor sports
organizations such as the OMHA, OBA, Golf Ontario, and more. By investing in
these grassroots initiatives, Biosteel aims to nurture talent at
every level and foster a culture of inclusivity and excellence.
Dan Crosby
(https://dancrosbyceo.com/dan), CEO of BioSteel, comments, "Our
vision is to inspire greatness. With the launch of BioSteel Sports
Academy, partnership with PowerTech and our renewed focus on
grassroots initiatives and influencer marketing, we're taking that
vision to new heights. We're not just shaping athletes; we're
shaping futures."
Additionally, the relationship with BioSteel Sports Academy and
PowerTech will provide BioSteel with direct access to endless
sources of content creation, knowledge-based content, and
entertainment as Biosteel documents the process and development of
elite athletes at all levels.
**About BioSteel:**
BioSteel is a leading provider of premium sports hydration and
nutrition products, trusted by professional athletes and fitness
enthusiasts worldwide. Founded on the principles of quality,
transparency, and innovation, BioSteel is dedicated to fueling
athletic performance and empowering individuals to reach their full
potential.
For media inquiries or further information, please contact:
Dave Carcamo
Public Relations Manager
PR@BioSteel.com
1 844-777-8001
*Images Available Upon Request*
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SOURCE BioSteel Sports Inc.