EDYE's Preschool Ecosystem Expands to Broadcast TV, and to Pay Television as a Linear Channel
April 17 2024 - 3:54PM
Business Wire
The linear service will be named EDYE TV and
be available across the US and LatAm.
HITN-TV, the leading network of educational and informative
media in Spanish, announced today that, on the 5th anniversary of
the successful launch of EDYE, its SVOD preschool streaming
service, HITN has decided to expand the ecosystem with the launch
of a linear channel for Pay TV, as well as programming blocks for
broadcast television.
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HITN-TV expands EDYE's preschool
ecosystem to broadcast TV and pay television as a linear channel.
EDYE TV will be available across the United States and Latin
America. (Photo: Business Wire)
The new service, named EDYE TV, will be available to the
Hispanic market in the United States, Latin America, and Brazil.
EDYE TV will feature a selection of titles from EDYE's extensive
library and will be programmed with an innovative system selecting
content as a “surprise” for its viewers instead of a set
programming grid. Programs will be announced by Ray, EDYE's mascot,
just before the start of each episode. The system will operate
under an algorithm that will provide equitable exposure to all
series and reduce the perception of repetition. Transmission will
be carried out from HITN's Brooklyn, New York facilities.
This new service is being negotiated with pay television
operators who would like to broadcast linearly 24 hours a day. In
addition, EDYE TV is available as programming blocks for broadcast
television channels that want to offer children's content without
taking on the technical operation.
EDYE SVOD subscribers who have access to the app in all regions
will also be able to enjoy the linear channel at no additional
cost.
EDYE TV offers a wide selection of content from the world's best
known preschool programming distributors and producers, which will
be complemented by original production titles from EDYE.
All viewers of the linear channel or programming blocks will
have online access to all the games, activities, and books that are
part of the EDYE ecosystem. Additionally, users can take advantage
of the educational parenting content that HITN has developed and
continues to grow, now under the brand "Padres 911".
Guillermo Sierra, Head of Television and Digital Services at
HITN, said: "We are very pleased with the success our EDYE SVOD
service has had throughout the region. We believe it is the ideal
time to expand our presence and develop an ecosystem of services
under the same brand. The preschool audience deserves access to the
best content on all possible screens, and parents want to be at
ease knowing that the content their children are consuming has a
positive value."
EDYE has assembled an extraordinary distribution team for its
services. César Díaz through his company, 7A Media, manages
representation for broadcast television. Miguel Torres-Bohl and his
team at Castalia Communications for LATAM carry out sales for Pay
TV. Javier López-Casella's company distributes in Brazil. The
Hispanic market in the United States is distributed directly by
HITN, led by Eric Turpin.
About HITN-TV:
HITN-TV is a leading Spanish-language media company that offers
educational and cultural programming for the whole family. It
reaches more than 44 million homes in the U.S. and Puerto Rico
through DIRECTV, AT&T U-verse, AT&T TV, DISH Network,
Verizon FiOS TV, Comcast Xfinity, Charter Spectrum, Mediacom,
CenturyLink Prism, Altice, Liberty Cable & Claro (Puerto Rico).
Download the “HITN GO” Everywhere app available on Apple, Android,
Apple TV, and Roku® with a cable subscription. For more
information, visit: www.hitn.org and follow @HITNtv on social
platforms.
About EDYE:
EDYE is an ecosystem of premium content for preschool-aged
children, including an SVOD platform, a linear Pay TV channel,
branded blocks for broadcast television, and a hub for various
digital games and activities. EDYE offers fun and safe content
curated by early childhood development experts. With one of the
largest libraries of world-renowned preschool series including
characters beloved by children, as well as games, activities,
e-books, and guides to help parents learn about the value and
benefits of content, Edye is currently available on all major
digital platforms and devices and through pay TV, Internet, and
mobile operators in the United States and Latin America. For more
information, visit https://edye.com. Follow EDYE on Instagram and
Facebook.
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Mariana Velásquez / +52 722 376 0810
mvelasquez@ccconsultores.com.mx