Recording Academy® Continues Ongoing Mission to Empower Music’s Next Generation With Launch of GRAMMY GO™ in Partnership With Coursera
April 17 2024 - 1:00PM
Business Wire
The Creator-to-Creator Learning Platform Provides Music
People the Practical Tools to Further Their Professional
Journeys
GRAMMY GO™, a new online initiative from the Recording Academy®,
has partnered with Coursera, a leading online learning platform, to
offer classes tailored for music creators and industry
professionals. Continuing the Academy’s ongoing mission to serve
all music people, this partnership empowers the next generation of
the music community with practical, up-to-the moment digital
content that provides wisdom for both emerging and established
members of the industry. With a variety of specializations tailored
to creative and professional growth, GRAMMY GO on Coursera includes
courses taught by Recording Academy members, featuring GRAMMY®
winners and nominees and offering real-life lessons learners can
put to work right away.
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GRAMMY GO on Coursera features creators
including (clockwise from top left) CIRKUT, Victoria Monét, Harvey
Mason jr., and Janelle Monáe (Credit: Image courtesy of the
Recording Academy)
“Whether it be through a GRAMMY Museum® program, GRAMMY Camp® or
GRAMMY U®, the GRAMMY organization is committed to helping music
creators flourish, and the Recording Academy is proud to introduce
our newest learning platform GRAMMY GO in partnership with
Coursera,” said Panos A. Panay, President of the Recording Academy.
“A creator’s growth path is ongoing, and these courses have been
crafted to provide learners with the essential tools to grow in
their professional and creative journeys.”
Starting today, enrollment is open for GRAMMY GO’s first
Coursera specialization, “Building Your Audience for Music
Professionals,” taught by Joey Harris, international
music/marketing executive and CEO of Joey Harris Inc., and
featuring Rock & Roll Hall of Fame inductee and five-time
GRAMMY winner Jimmy Jam, 10-time GRAMMY nominee Janelle Monáe and
three-time GRAMMY winner Victoria Monét. This specialization will
help participants gain the skills, knowledge and confidence to
build a strong brand presence and cultivate a devoted audience
within the ever-changing music industry. The partnership’s second
course, launching later this summer, aims to strengthen the
technological and audio skills of a music producer. “Music
Production: Crafting An Award-Worthy Song” will be taught by
Carolyn Malachi, Howard University professor and GRAMMY nominee,
and will include appearances by GRAMMY winner CIRKUT, three-time
GRAMMY winner Hit-Boy, artist and celebrity vocal coach Stevie
Mackey, five-time GRAMMY nominee and Recording Academy CEO Harvey
Mason jr., and 15-time GRAMMY winner Judith Sherman. Pre-enrollment
for “Music Production: Crafting An Award-Worthy Song” opens
today.
“We are honored to welcome GRAMMY GO, our first entertainment
partner, to the Coursera community,” said Marni Baker Stein, Chief
Content Officer at Coursera. “With these self-paced online
Specializations, aspiring music professionals all over the world
have an incredible opportunity to learn directly from iconic
artists and industry experts. Together with GRAMMY GO, we can
empower tomorrow's pioneers of the music industry to explore their
passion today.”
GRAMMY GO also serves as the music community’s newest digital
hub for career pathways and editorial content that provides
industry insights for members of the industry; visit go.grammy.com
for more. For information and enrollment, please visit the landing
pages for “Building Your Audience for Music Professionals” and
“Music Production: Crafting An Award-Worthy Song.”
ABOUT THE RECORDING ACADEMY
The Recording Academy represents the voices of performers,
songwriters, producers, engineers, and all music professionals.
Dedicated to ensuring the recording arts remain a thriving part of
our shared cultural heritage, the Academy honors music's history
while investing in its future through the GRAMMY Museum®, advocates
on behalf of music creators, supports music people in times of need
through MusiCares®, and celebrates artistic excellence through the
GRAMMY Awards® — music's only peer-recognized accolade and highest
achievement. As the world's leading society of music professionals,
we work year-round to foster a more inspiring world for
creators.
For more information about the GRAMMY Awards and the Recording
Academy, please visit GRAMMY.com and RecordingAcademy.com. For
breaking news and exclusive content, follow @RecordingAcad on X,
"like" Recording Academy on Facebook, and join the Recording
Academy's social communities on Instagram, YouTube, TikTok, and
LinkedIn. For media assets, please visit the Recording Academy's
Press Room.
ABOUT GRAMMY GO
GRAMMY GO is the first creator-to-creator learning platform from
the Recording Academy; a vibrant, diverse, global community
dedicated to empowering music’s next generation. It puts the wisdom
and experience of GRAMMY winners and nominees, Recording Academy
members, and industry pros into practical, up-to-the moment
coursework and content. GRAMMY GO is where everyone who wants to
build their future in music can learn from the best: those who are
shaping the industry of tomorrow.
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version on businesswire.com: https://www.businesswire.com/news/home/20240417945238/en/
Erica Hernandez / Britta Purcell Recording Academy
erica.hernandez@recordingacademy.com /
britta.purcell@recordingacademy.com
Jessyka Faison / Chandni Brunamonti Coursera
jfaison@coursera.org / cbrunamonti@coursera.org