VANCOUVER, BC, April 17,
2024 /CNW/ - Clearleaf Inc., the innovative force
behind Canada's leading free
cannabis e-commerce menu service "Buddi," is thrilled to introduce
SampleDirect. This groundbreaking platform streamlines product and
trade marketing opportunities for cannabis brands and sales
brokers, while enhancing product selection and knowledge for
retailers. By facilitating cannabis sampling programs and providing
product showcasing and preselling opportunities before products
become available through provincial government wholesalers such as
the OCS, AGLC, and BCLDB, SampleDirect revolutionizes the way
brands and retailers collaborate.
Clearleaf Inc. unveils SampleDirect
cannabis product marketing platform with Cova, Greenline, and
TechPOS.
SampleDirect offers brands and sales brokers a seamless solution
for exchanging product information and facilitating sample
distribution across 3000+ licensed cannabis stores in Canada. Simultaneously, it provides retailers
with a simple tool to explore and sample products, informing their
inventory decisions and increasing product knowledge, while
empowering them to take more control of the sampling request
process. This platform also allows brands to accurately measure the
return on investment (ROI) of their sampling initiatives.
Integrated into existing point-of-sale systems, including Cova,
Greenline, a BLAZE® Company, and TechPOS, SampleDirect will be
accessible in all provinces with privatized cannabis retail.
Ryan Lalonde, CEO of Clearleaf, stated, "With the rapid
and continuous influx of new cannabis products entering the market,
our retail and brand partners expressed a need for a consolidated
platform facilitating product discovery at scale and fostering
stronger retailer-brand connections in a centralized platform.
SampleDirect accomplishes all of that and more."
Clearleaf has forged exclusive partnerships with Canada's top three cannabis point-of-sale
providers, guaranteeing seamless integration and instant
accessibility to the platform for retailers. By directly
integrating SampleDirect into retailers' existing point-of-sale
systems, this strategic collaboration eradicates the necessity for
additional third-party platforms or tools. This streamlines
operations and maximizes efficiency for both retail users, and
brands seeking to expand their product marketing initiatives.
"We're excited to partner with SampleDirect," says Chris
Violas, CEO of Greenline, a BLAZE® company. "This collaboration
highlights our commitment to delivering a seamless commerce
experience through innovative tech solutions. Our goal is to bring
convenience and growth benefits directly to our retailers so they
can improve consumer engagement and manage inventory more
efficiently."
Gary Cohen, CEO of Cova Software,
also expressed enthusiasm about the partnership, stating, "We're
thrilled to unveil this new partnership with SampleDirect and offer
cannabis retailers such an innovative sample ordering system. With
this integration, most of Canada's
retailers will be able to request product samples directly from
brands through the Cova Hub, enabling their staff to 'try before
they buy' or get educated about new cannabis products, so they can
make informed recommendations to their customers."
A spokesperson from TechPOS added, "This partnership with
SampleDirect represents a significant milestone in our mission to
deliver superior POS solutions. It simplifies the sampling process
for retailers, enabling them to stay at the forefront of industry
trends and meet consumer demands with unprecedented ease. We're
proud to contribute to this innovative service that enhances the
retail experience and fosters a closer connection between retailers
and brands."
Lalonde concluded by emphasizing, "While our initial focus
remains on sample exchange and product presale marketing,
SampleDirect is poised to evolve further. In the near future, we
plan to introduce additional features aimed at fostering enhanced
collaboration between retailers and brands. These initial features
are just the beginning."
For more information about SampleDirect, email
info@sampledirect.io, or visit sampledirect.io
SampleDirect Partners:
To Learn More About Cova Software, click here:
https://www.covasoftware.com
To Learn More About Greenline, a BLAZE® company, click
here: https://getgreenline.co
To Learn More About TechPOS, click here:
https://techpos.ca
SOURCE ClearLeaf Inc.