Matching Your Fridge to Your Fancy New Wheels?
April 17 2024 - 12:45PM
True Residential, a luxury home refrigeration brand with commercial
DNA, unveils game-changing new additions designed to enhance the
brand’s Build Your True program of custom finish and hardware
options—an automotive-grade paint and a dedicated expansion to
custom color matching. The brand’s investment in advanced new paint
options allows for unparalleled customization.
“As an American-made company that built the
first ever 40 cu. Ft. Upright Freezer and Roll-Top Bottle Coolers
on the market in the mid 20th-century, we have a proven track
record of creating industry-leading designs, says True Residential
Brand Manager, Chelsea Bothe. “We're thrilled to continue this
tradition of innovation with the introduction of the
Automotive-Grade Paint option. This marks a significant expansion
of our unrivaled personalization and color matching capabilities.
Beyond matching any car color can also capture the essence of
iconic hues. Whether the customer or interior designer is inspired
by the current zeitgeist—a special pink or sandy shade popularized
by recent blockbuster movies, or the latest looks hitting the
runways in Paris and Milan, the possibilities are endless.”
The automotive-grade paint options range from
alluring mattes to sparkling metallics that perfectly complement
the brand’s selection of powder-coat colors. Protected by a
rigorously tested top coat, the new paint option offers a unique
appeal combined with exceptional quality. The addition will be part
of a rapidly growing compilation of curated finishes applied
in-house.
The recent debut of a dazzling pink finish,
termed “Sorbet”—outside of the brand’s ready-to-order custom
options—was a hit. A sophisticated take on the pink craze hitting
the design and fashion industries, the color matched finish
showcases the brand’s capabilities and exemplifies the unique
allure of custom color options. The opportunities are endless with
various custom hues including Burgundy, a moody Dusty Rose shade,
and personal custom color matches available with True Residential’s
powder-coat and automotive-grade technology.
About True Residential: A
division of the third generation, family owned-and-operated True ®
Manufacturing Company in St. Louis, True Residential was
established to deliver the finest in high-end home refrigeration
backed by a long legacy of commercial performance. Handcrafted in
the USA with the same meticulous attention to quality and detail
industry professionals demand, the residential series includes
full-size refrigerators and refrigerator columns; and undercounter
wine cabinets, refrigerators, beverage centers, refrigerator
drawers, beer dispensers, and ice machines. True Manufacturing was
named one of America’s Best Midsize Employers by Forbes in 2024.
For more information about True® Residential, call 888-616-8783 or
visit true-residential.com.
- True Residential Custom Color: Sorbet
- True Residential Custom Color: Burgundy
Meg Aprill
True Residential
2016156788
meg@novitapr.com