UNFROSTED stars Jerry
Seinfeld in his directorial debut.
INDIANAPOLIS,
April 17,
2024 /PRNewswire/ -- Chip Ganassi Racing, the
reigning INDYCAR Series champions, and The American Legion, the
nation's largest veterans service organization, are set to promote
Netflix's upcoming comedy film "Unfrosted." The movie, directed by
and starring Jerry Seinfeld, will be
featured on the No. 8 American Legion Chip Ganassi Racing Honda
driven by rookie Linus Lundqvist
during the April 21 Acura Grand Prix
of Long Beach.
The No. 8 American Legion Honda will sport a
special "Unfrosted" paint scheme that is the texture of an
unfrosted Pop-Tart along with images of Seinfeld and some cast
members. The partnership aims to help promote the film's release on
Netflix on May 3.
NOTES OF INTEREST:
- About the Movie: Jerry
Seinfeld has been thinking about the Pop-Tart for a long
time. As far back as a Late Show appearance in 2010,
Seinfeld has been stewing on the rectangular Kellogg's snack. "At
one point I was thinking about an invention of the Pop-Tart movie,"
he tweeted in 2018. "Imagine the drunk-on sugar-power Kellogg's
cereal culture of the mid-60s in Battle
Creek, Mich. That's a vibe I could work with." With
'Unfrosted,' he's now sharing that vibe with the world. In a time
when milk and cereal ruled breakfast, a fierce corporate battle
begins over a revolutionary new pastry. A Pop-Tart comedy from
comedian Jerry Seinfeld,
"Unfrosted," is set in Michigan in
1963, the year before Pop-Tarts hit grocery store shelves. Seinfeld
directs, co-writes and stars in the new film.
- An All-Star Cast: The movie is a "who's who" of the comedy
world. Along with Seinfeld, it stars Jim
Gaffigan, Melissa McCarthy,
Amy Schumer, Hugh Grant, James
Marsden, Bill Burr,
Fred Armisen, Dan Levy and many others. Seinfeld co-wrote the
screenplay with his writing team of Spike
Feresten, Barry Marder and
Andy Robin.
- The American Legion: The American Legion and its 1.6 million
members are leading a mission to reduce the number of veterans who
die by suicide, estimated to be at least 22 every day. Called "Be
the One," the initiative aims to save the lives of veterans by
raising awareness, destigmatizing mental-health treatment and
educating veterans, servicemembers and their loved ones about what
to do when a person appears at risk of suicide. Comedy is among the
ways veterans have found hope and purpose as a way to alleviate the
symptoms that often lead to thoughts of suicide.
QUOTEBOARD:
- Jerry Seinfeld, Director and
Star of Unfrosted: "Making a movie about Pop-Tarts has led to so
many wonderful, unexpected surprises, and as a car guy, I honestly
cannot believe our film's logo will be on an IndyCar entry this
weekend. I am grateful to Chip Ganassi Racing for making this
happen, and honored to be affiliated with The American Legion and
the work they do to support American Veterans."
- Dean Kessel, CMO, The American
Legion: "We are honored that Jerry
Seinfeld, the 'Unfrosted' team, Chip
Ganassi and others are supporting this mission. We've
witnessed and heard stories of how Be the One has literally saved
the lives of veterans and active-duty servicemembers who were in
crisis. Our desire is to continue to reinforce the Be the One
message and this unique collaboration has the ability to further
amplify and extend our mission to additional audiences."
- Chip Ganassi, Owner, Chip
Ganassi Racing: "It is great to have an opportunity to partner with
a brand like Netflix through our relationship with The American
Legion on a fun project like this. Jerry
Seinfeld and his brand of comedy are known by everyone and
his love for cars is legendary. It will be fun to put those two
passions together on the racetrack with a car that promotes
'Unfrosted.'"
For more information log
onto www.chipganassiracing.com
Dean Kessel
Executive Director, Marketing
317-630-1220
d.kessel@legion.org
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SOURCE The American Legion