NHL Stars Matthew Tkachuk and William Karlsson,
Gold Medalist and Hockey Trailblazer Hilary Knight to Help Select
Finalists for Fan Vote
Great Clips Renews Multiyear North American
Partnership with the National Hockey League and National Hockey
League Players’ Association
Great Clips, the Official Hair Salon of the NHL and NHLPA, today
launched its annual Show Your Flow campaign, which encourages
hockey fans to share photos and videos of their unique and
individual Hockey Hair flows for the chance to be inducted into the
Hockey Hair Hall of Fame. Last year, Great Clips and a panel of
judges selected the first six-member class of the Hockey Hair Hall
of Fame from nearly 4,000 submissions. This year, Great Clips is
giving fans the chance to vote on the second class of the Hockey
Hair Hall of Fame.
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This exciting campaign aligns with Great Clips’ renewal of their
multiyear North American partnership with the NHL and NHLPA that
began in April 2019. In addition to continuing to serve as the
Official Hair Salon of the NHL and NHLPA, Great Clips will continue
receiving brand exposure during all national U.S. and Canada
Stanley Cup Playoffs game broadcasts and at tentpole NHL events,
including NHL® All-Star Weekend and NHL Winter Classic®. As part of
the renewal, Great Clips will receive broadcast exposure through
Digitally Enhanced Dasherboards, the League’s advanced approach to
dynamic dasherboard advertising during marquee NHL events and all
Stanley Cup Playoff game broadcasts. Great Clips now also receives
weekly brand exposure across the NHL’s vast digital and social
media channels through a new “Flowments” social media campaign,
which features hockey hair styles of current NHL players.
The Show Your Flow campaign will run from April 17 to May 5.
During this time, fans can post a photo or video that best
showcases their Hockey Hair on Instagram, X and TikTok, including
the hashtags #ShowYourFlow and #Contest and tagging @GreatClips as
part of their post. To enter on Facebook, fans must comment on the
campaign launch post on the brand’s U.S. or Canada Facebook pages
with a video or photo showing their Hockey Hair, including the
hashtags #ShowYourFlow and #Contest. For complete contest and
sweepstakes rules and information, click here.
Great Clips has enlisted NHL players Matthew Tkachuk (Florida
Panthers) and William Karlsson (Vegas Golden Knights), along with
gold medalist and professional women’s hockey player, Hilary
Knight, to help spread the word about how fans can #ShowYourFlow.
These hockey stars also make up The Hockey Hair Hall of Fame voting
panel. Along with Great Clips, Inc. this panel of judges will
assess and select twelve finalists. Fans will then help decide the
best flows for the 2024 virtual Hockey Hair Hall of Fame by voting
daily at GreatClips.com/HockeyHair. The six submissions with the
most votes will officially be inducted into the Hockey Hair Hall of
Fame.
The six inductees will also receive two tickets to attend an NHL
game of their choice during the 2024-2025 regular season, a $300
USD Great Clips gift card (or equivalent value in CAD), a $300 USD
NHLShop.com gift card (or equivalent value in CAD), autographed
hockey pucks from NHL stars Matthew Tkachuk and William Karlsson,
as well as being featured on Great Clips social and online
channels.
Great Clips has also partnered with popular hockey influencers
to help spread the word about how fans can earn their place in the
Hockey Hair Hall of Fame. Show Your Flow partners include Canadian
rapper OGR Scintilla, Olly and Jacob from On the Bench, best friend
group The Hockey Guys and sports-loving mother of two, Rosie
(TheHustlingMama) all received fresh haircuts and created unique
content to excite their followers to participate in this year’s
Show Your Flow campaign, including an original rap from OGR
Scintilla. To view a Show Your Flow compilation video, click
here.
Great Clips will put a spotlight on the Show Your Flow campaign
throughout the 2024 Stanley Cup® Playoffs including in a national
TV commercial, on Digitally Enhanced Dasherboards during NHL
broadcasts, in digital ads and in Great Clips salons across the
U.S. and Canada.
“For hockey fans, their hair is the ultimate expression of
feeling confident, and Great Clips is proud to provide a platform
for them to share their flows as well as memorialize some of the
greatest styles through the Hockey Hair Hall of Fame,” said Lisa
Hake, vice president of marketing and communications at Great
Clips, Inc. “As the official hair salon of the NHL and NHLPA for
the last five years, we’ve enjoyed spotlighting great Hockey Hair
flows across this sport - from the players to the fans. And through
a new partnership renewal with the NHL and NHLPA, we’re looking
forward to continuing our celebration of Hockey Hair as well as
offering quality haircuts to fans everywhere for years to
come.”
“We are thrilled to extend and build upon our longstanding
relationship with Great Clips,” said Jason Jazayeri, NHL Vice
President, Business Development. “Hockey Hair continues to be a
unique and ubiquitous aspect to the sport of hockey. Leveraging
that touchpoint with our fans to build an activation platform that
allows Great Clips to engage them in a very unique and distinctive
way is the gold standard of how we look to develop our
partnerships.”
“We are excited to be renewing our partnership with Great
Clips,” said Devin Smith, NHLPA Senior Director of Marketing and
Community Relations. “Through the partnership, players continue to
have the chance to showcase their individualism and hairstyles
through unique and fun campaigns like ‘Show Your Flow’ and we look
forward to expanding on those opportunities with Great Clips for
players going forward.”
For more information, visit www.GreatClips.com/HockeyHair.
NHL, the NHL Shield, the word mark and image of the Stanley Cup
and the word mark NHL Winter Classic are registered trademarks of
the National Hockey League. NHL and NHL team marks are the property
of the NHL and its teams. © NHL 2024. All Rights Reserved.
About Great Clips, Inc.
Great Clips, Inc. was established in 1982 in Minneapolis. Today,
Great Clips has over 4,400 salons throughout the United States and
Canada, making it the world’s largest salon brand. Great Clips is
100 percent franchised, and salons are owned locally by nearly 700
franchisees across the U.S. and Canada. Great Clips franchisees
employ more than 29,000 stylists. Great Clips franchised salons
provide value-priced, high-quality haircare for men, women and
children. Getting a great haircut at a Great Clips salon is more
convenient than ever with Online Check-In, ReadyNext® text alerts
and Clip Notes®. To check in online, visit
app.GreatClips.com or download the free app. For more
information about Great Clips, Inc. or to find a location near you,
visit GreatClips.com.
About the NHL
The National Hockey League (NHL®), founded in 1917, consists of
32 Member Clubs. Each team roster reflects the League’s
international makeup with players from more than 20 countries
represented, all vying for the most cherished and historic trophy
in professional sports – the Stanley Cup®. Every year, the NHL
entertains more than 670 million fans in-arena and through its
partners on national television and radio; more than 191 million
followers - league, team and player accounts combined - across
Facebook, Twitter, Instagram, Snapchat, TikTok, and YouTube; and
more than 100 million fans online at NHL.com. The League broadcasts
games in more than 160 countries and territories through its
rightsholders including ESPN, TNT Sports and NHL Network in the
U.S.; Sportsnet and TVA Sports in Canada; Viaplay in the Nordics,
Baltics, and Poland; YLE in Finland; Nova in Czech Republic and
Slovakia; Sky Sports and ProSieben in Germany; MySports in
Switzerland; and CCTV5+ in China; and reaches fans worldwide with
games available to stream in every country. Fans are engaged across
the League’s digital assets on mobile devices via the free NHL®
App; across nine social media platforms; on SiriusXM NHL Network
Radio™; and on NHL.com, available in eight languages and featuring
unprecedented access to player and team statistics as well as every
regular-season and playoff game box score dating back to the
League’s inception, powered by SAP. NHL Original Productions and
NHL Studios produce compelling original programming featuring
unprecedented access to players, coaches and League and team
personnel for distribution across the NHL’s social and digital
platforms.
The NHL is committed to building healthy and vibrant communities
using the sport of hockey to celebrate fans of every race, color,
religion, national origin, gender identity, age, sexual
orientation, and socio-economic status. The NHL’s Hockey Is For
Everyone™ initiative reinforces that the official policy of the
sport is one of inclusion on the ice, in locker rooms, boardrooms
and stands. The NHL is expanding access and opportunity for people
of all backgrounds and abilities to play hockey, fostering more
inclusive environments and growing the game through a greater
diversity of participants. To date, the NHL has invested more than
$100 million in youth hockey and grassroots programs, with a
commitment to invest an additional $5 million for diversity and
inclusion programs over the next year.
About the National Hockey League Players’ Association
The National Hockey League Players’ Association, established in
1967, is a labour organization whose members are the players in the
National Hockey League. The NHLPA works on behalf of the players in
varied disciplines such as labour relations, product licensing,
marketing, international hockey and community relations, all in
furtherance of its efforts to promote its members and the game of
hockey. In 1999, the NHLPA Goals & Dreams fund was launched as
a way for the players to give something back to the game they love.
Over the past 24years, more than 80,000 deserving children in 34
countries have benefited from the players' donations of hockey
equipment. NHLPA Goals & Dreams has donated more than $25
million to grassroots hockey programs, making it the largest
program of its kind. For more information on the NHLPA, please
visit www.nhlpa.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240417412714/en/
Brittany Trangsrud 952.746.6552
Brittany.Trangsrud@greatclips.com
Brad Klein NHL Communications bklein@nhl.com
Ryan Parker NHLPA Communications rparker@nhlpa.com