LOS
ANGELES, March 28, 2024 /PRNewswire/ --
ElementalTV, an innovator of data-enriched CTV advertising audience
solutions, has announced a strategic partnership with Spanglish
Movies, a leader in content creation and publishing for the
Hispanic market. Together, the companies have created 'Spanglish
Audiences,' a CTV technology solution designed to expand
advertisers reach and effectiveness among Hispanic and LATAM
viewers at scale.
Spanglish Audiences offers Fortune 500 brands, agencies, and
programmatic SSPs the ability to reach the growing segment of
Hispanic viewers through precision ad targeting based on audience
interests & behaviors, moving beyond the limitations of
traditional CTV audience bundles. Spanglish Audiences leverages
Elemental TV's SmartCuration platform, allowing advertisers to
deliver culturally relevant messages to the right viewers, at the
right time, ensuring maximum impact and ROI.
The Hispanic demographic is the largest minority group in
the United States, representing
20% of the total US population. This influential audience is
growing, and content consumption habits indicate an increasing
preference for digital. Recent data shows that over 84% of Latin
Americans and 59% of Hispanics prefer CTV over traditional TV.
Despite the fact that 1 in 5 Americans is Hispanic, the Hispanic
Marketing Council notes that only 6% of overall industry ad spend
is invested to reach the Hispanic and LATAM communities. This low
level of ad spend relative to the size and importance of this
consumer segment highlights a critical gap for advertisers to
consider in driving growth. Spanglish Audiences offers advertisers
a turnkey solution to effectively engage with Hispanic and LATAM
audiences through a deeper, more nuanced multicultural
understanding of their consumption patterns.
"Reflecting on our two-year collaboration with Spanglish Movies,
we've been united by a common goal: to reach US Hispanic and LATAM
audiences through advanced CTV solutions," remarked Albert Yu, Chief Revenue Officer at ElementalTV.
"Despite the growing influence of the Hispanic consumers,
advertisers struggle to connect with Hispanic audiences due to a
lack of comprehensive data, resulting in ineffective campaigns.
With ElementalTV's SmartCuration technology, we're poised to
elevate Spanglish's inventory, providing advertisers with a
spectrum of premium, contextually relevant inventory packages
enriched by deep audience insights."
"We're excited by this strategic partnership with ElementalTV to
offer 'Spanglish Audiences,' a transformative initiative set to
redefine how advertisers connect with the Hispanic and LATAM
communities," stated Gustavo R.
Aparicio, CEO of Spanglish Movies. "By marrying
ElementalTV's AI-driven curation with Spanglish Movies' targeted
reach, we're not only closing the gap between content and
viewer—we're creating a new groundbreaking solution for advertisers
to engage with a key demographic poised to command over
$2.5 trillion in buying power by
2025. This is not an evolution; it's a revolution in targeting
precision and cultural resonance in the digital advertising
landscape."
About ElementalTV
ElementalTV, founded in 2020 and headquartered in
Pasadena, CA, is pioneering the
next era of adtech with innovations that unlock revenue
opportunities in the CTV landscape. SmartCuration, the company's
cutting-edge audience technology, is revolutionizing the media
buying process through AI-powered audience planning that merges a
robust suite of traditional targeting segments with contextually
relevant data into premium, curated inventory. With access to over
95% of US-based households, ElementalTV enables unprecedented
audience reach and engagement anytime, anywhere, across any CTV
device. ElementalTV's relentless commitment to innovation is
creating a step-change in CTV monetization where technology and
audience connectivity converge, providing clients with solutions
that maximize audience value through unparalleled, immersive
advertising experiences.
About Spanglish Movies
Spanglish Movies, based in Miami,
FL, is a diversified media and entertainment company focused
on Spanish speaking content, with distribution arms in the United States, Continental Europe,
Asia, and Latin America. The company was created in
October 2014 by a group of executives
from Major Studios, who decided it was time to offer Latin American
content producers the work processes that Hollywood film distributors have been applying
since the beginning of the industry.
Spanglish Movies creates alliances with licensees around the
world, allowing its content creators to benefit from the transfer
of rights to broadcast productions in cinemas. The company
is aiming to build an economically viable industry that is
transparent, continually growing, and capable of bringing more,
higher quality content year after year.
Media Contact:
Shafi Mustafa
ElementalTV
PR@elementaltv.com
(626) 465-3688
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SOURCE Elemental TV