PASADENA, Calif., July 28, 2016 /PRNewswire/
-- Ayzenberg announces the launch of BerlinStation.com,
an innovative VR-like experience across desktop and mobile without
being encumbered by headgear, for the new EPIX original series
Berlin Station, set to premiere in October 2016.
Photo - http://photos.prnewswire.com/prnh/20160728/393963
EPIX was created in 2009 in anticipation of the digital
revolution and emerging technology and is dedicated to creating
innovative approaches to storytelling. With that in mind, they
sought to find a unique and engaging way to promote their first
venture into scripted series and commissioned Ayzenberg to build
the first-ever 360-degree interactive website, in partnership with
WIREWAX and Scopic, to give viewers an exciting way to engage with
the show across all digital platforms.
"We decided to focus on a 360-degree experience over a
headset-enabled VR experience because as we launch the show, we
want to reach as broad an audience as possible without a barrier to
entry," said Mark Greenberg, CEO,
EPIX. "We want to engage fans with unique and cutting-edge
storytelling and Ayzenberg established a great team to help us
accomplish just that".
With the use of WIREWAX's connected video technology, Ayzenberg
built a site fully supporting 360-degree playback on desktop and
mobile, which includes the Apple® iPhone, without downloading an
app. BerlinStation.com works in-browser with gyro-rotation allowing
the viewer to navigate the experience by simply holding the phone.
WIREWAX's unprecedented motion tracking technology is the critical
solve for creating an interactive 360-degree video, enabling
viewers to dive deeper into character profiles, background stories
and plot lines of Berlin Station all from within one video
experience.
"We are thrilled to have created the first-ever interactive
360-degree video for EPIX's Berlin Station with Ayzenberg. We are
known for our unique motion tracking technology," says WIREWAX CEO,
Steve Callanan. "We've brought this
to 360-degree video and attached interactive tags to moving people
and objects in a 3D environment. Its major technological
breakthrough is bringing narrative, engagement and deeper
exploration to this new and fast-growing tech."
Authenticity is paramount when engaging with any audiences so
the Ayzenberg team flew to Berlin
and met with Scopic, who captured the 360-degree footage. EPIX
provided an all-access pass to film characters and sets from the
series while working directly with show creators for an immersive
experience true to the tone of Berlin Station, which is set
in the East German CIA headquarters where the characters aim to
discover the identity of a mole. As the season unfolds, new content
on BerlinStation.com will be unlocked each week and serve as an
extension to the series, filling in additional background
information on characters, and playing alongside the show with its
own mysteries.
"The best stories have many layers and seemingly endless
possibilities. We aimed to deliver that with BerlinStation.com and
I'm confident that, through authentic storytelling and innovative
technology, we've delivered," Rebecca Markarian, SVP of Digital and
Social Media for Ayzenberg.
Media Contact
Chastity C. Irizarry
Director, Communications
Ayzenberg Group
cirizarry@ayzenberg.com
626.584.4070 x27
About Ayzenberg
One of the largest privately held creative firms on the West Coast,
Ayzenberg is a full-service creative firm with a distinct frontline
approach. Never shying away from the big ideas, the frontline
methodology is borne of over 2 decades of marketing experience and
insights, and as a result delivers award-winning content centered
on creating authentic connections between brand and consumer.
Ayzenberg has been lauded by its peers, most recently receiving
Game Connection's Marketing Agency of the Year and a CLIO award for
Halo's "HUNT the TRUTH" audio series.
Ayzenberg's current clientele includes JW Marriott, Mattel,
Microsoft, Sega and Xbox. For more information, visit
ayzenberg.co.
About WIREWAX
WIREWAX is a connected video technology. It provides interactive
video to 18,000 users across the planet, including more than 450
brands, broadcasters and agencies. It's connected because it uses
award-winning artificial intelligence to automatically make people,
products and scenes in video clickable and touchable. The
technology is industry proven to drive 9x higher interaction than
Google Rich Media benchmarks. For more information visit:
WIREWAX.com.
About EPIX
EPIX is a premium entertainment network delivering the latest movie
releases and biggest classic film franchises, plus original
programming including series, documentaries, comedy and music
specials – all available on TV, on demand, online and across
devices. Launched in October
2009, EPIX has pioneered the development and proliferation
of "TV Everywhere." It was the first premium network to provide
multi-platform access to its content online
at EPIX.com and to launch on Xbox, PlayStation®, Android
phones and tablets, and Roku® players. EPIX is also available
across Chromecast, Apple® iPhones® and iPads®, Android TV and more
and is the only premium service providing all its programming on
all platforms, delivering more movies than any other premium
network, with thousands of titles available for streaming.
EPIX is a joint venture between Viacom Inc., its Paramount
Pictures unit, Lionsgate and Metro-Goldwyn-Mayer Studios Inc.
(MGM). Through relationships with cable, satellite and telco
partners, EPIX is available to over 50 million homes nationwide.
For more information about EPIX, go to the office site.
Related Files
BerlinStationSite-Release[FINAL].pdf
Related Images
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Related Links
Ayzenberg
BerlinStation.com
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SOURCE Ayzenberg Group