Marcus® Hotels & Resorts and InterContinental® Milwaukee Announce Pink Room Donation to ABCD: After Breast Cancer Diagnosis
October 25 2016 - 11:00AM
Business Wire
InterContinental® Milwaukee, which is owned and managed
by Marcus® Hotels & Resorts, today announced a donation of more
than $13,000 to ABCD: After Breast Cancer Diagnosis, the country’s
leading organization that provides free, personalized information
and one-to-one support to people affected by breast
cancer—patients, families and friends.
Just in time for Breast Cancer Awareness Month, the donation is
a result of InterContinental Milwaukee’s two Pink Rooms - two
special guest rooms designed to build awareness, raise funds, offer
support and foster hope for those fighting breast cancer. Over the
past seven years, a portion of the proceeds from each stay in the
rooms has been donated to ABCD. Each year the contribution has
increased, due to the growing interest in the cause and the
program.
“InterContinental Milwaukee’s Pink Rooms have served as powerful
symbols of hope and encouragement for both our associates and
guests,” said Joseph Khairallah, president and chief operating
officer of Marcus Hotels & Resorts. “We are proud to be active
in supporting breast cancer survivorship and look forward to
continuing our partnership with ABCD.”
“ABCD is grateful to be part of this creative program,” said
Ginny Finn, executive director of ABCD. “The Pink Room project
serves the dual purpose of raising the profile of ABCD’s services
that are available 365 days a year, and raising funds to make sure
all those who turn to us are served at no charge.”
The latest donation brings the total contribution to ABCD since
the inception of the program to nearly $86,000. Since the Pink
Rooms opened, more than 3,440 guests from 42 states and 12
different countries have stayed in the special guest rooms.
For more information, please visit:
http://www.intercontinentalmilwaukee.com/pink-room/
About ABCD: After Breast Cancer
Diagnosis
Founded in 1999 by Emmy award-winning journalist Melodie Wilson
Oldenburg, ABCD: After Breast Cancer Diagnosis’ signature service
is one-to-one peer mentoring - providing free, personalized
one-to-one support to breast cancer patients, their families and
friends. Mentor matches are personalized based on similar
diagnoses, treatment plans and many life circumstances. With
over 1,000 professionally trained and supported peer Mentors, ABCD
is accessible from anywhere in the world by phone or internet.
One-to-one support is available from diagnosis through treatment
and anytime throughout the breast cancer journey. For more
information, visit www.abcdbreastcancersupport.org, or find us on
Facebook at ABCD: After Breast Cancer Diagnosis.
About the Pink Room
The initial idea for the Pink Room project came from three
InterContinental Milwaukee employees’—who all share a personal
connection with the disease—desire to support the fight against
breast cancer. When guests of the Pink Room enter their room
they’re greeted by an abundance of pink—from the comforter to the
commissioned artwork. They’ll notice a laptop on the desk that
opens up to the Pink Room blog, where they can read previous
guests’ survival stories, learn about breast cancer events in the
area and much more.
InterContinental Milwaukee’s guests have been inspired by design
concept and stories left on the Pink Room blog since the hotel
began taking reservations for the Pink Rooms. More information on
the Pink Rooms can be found at pinkroomstories.com. Over the years,
InterContinental Milwaukee’s Pink Room concept has won numerous
awards, including a national ‘Stars of the Industry’ award from
American Hotel & Lodging Association. The InterContinental
Milwaukee is located at 139 E. Kilbourn Ave. in downtown Milwaukee.
Find the hotel on Facebook (facebook.com/InterContinentalMilwaukee)
or follow it on Twitter (@InterConMKE).
About Marcus Hotels &
Resorts
Marcus Hotels & Resorts owns and/or manages 18 hotels,
resorts and other properties in the U.S. A leader in the
hospitality industry since 1962, Marcus Hotels & Resorts
creates asset value for hotel owners through its expertise in
management, development and product repositioning, including hotel
food and beverage concepts developed by its Marcus Restaurant
Group. The company’s distinctive portfolio includes city-center
meeting hotels, upscale resorts, historic properties, and premium
branded and independent first-class hotels. Marcus Hotels &
Resorts is an approved operator for all major lodging brands. For
more information, please visit: http://media.marcushotels.com and
follow the company on Facebook and Twitter (@MarcusHotels).
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For Marcus Hotels & ResortsJessica
Huebner414-376-2348jessica@reputationpartners.com