New fitness wristband receives early acclaim
through Editors’ Choice awards, #1 ranking across multiple
Amazon.com Best Sellers categories, and recognition from leading
analyst firm for contributing to Fitbit’s market leadership
Fitbit (NYSE:FIT), the global leader in the connected health and
fitness market, announced the availability of Fitbit Charge 2™ at
major retailers worldwide. With Charge 2, Fitbit has reimagined its
best-selling fitness wristband, Fitbit Charge HR™1, with a new
sleek look, innovative health and fitness tools based on its
proprietary PurePulse® continuous wrist-based heart rate tracking,
an enhanced fitness experience, and smarter technology.
Charge 2 has already captured high acclaim from both consumers
and the media. Since becoming available on Amazon.com, it has been
ranked the #1 best-selling device under multiple categories,
including Fitness & Activity Monitors and Heart Rate Monitors.
Charge 2 has also been favorably reviewed by leading consumer
technology news publications including CNET and PC Magazine,
receiving the “Editors’ Choice” award for fitness trackers from
both publications.
“As the category leader with over nine years of experience, we
have demonstrated our consistent ability to deliver new hardware
and software that consumers love, and that motivates and inspires a
community of millions across the globe to reach their health and
fitness goals,” said Woody Scal, Chief Business Officer at Fitbit.
“We’ve maintained our focus on health and fitness with Charge 2 and
it reflects our deep understanding of what consumers want in
wearable device, with a sleek new look, and a fitness experience
that is more engaging, motivating and personal than ever.”
Charge 2 packs Fitbit’s advanced sensors and finely tuned
algorithms into a customizable design. The device builds on Charge
HR’s classic features while adding several new health and fitness
capabilities:
- PurePulse
wrist-based heart rate tracking helps you optimize your
workouts, better track all-day calorie burn, and reach your health
and fitness goals with continuous tracking day and night – all
without having to wear an uncomfortable chest strap.
- Cardio fitness
level provides a snapshot of how fit you are with a
personalized view of your cardio fitness. Based on estimated VO2
Max – calculated by using your user profile, heart rate and
exercise data – you can easily see how your fitness level measures
up to others of the same age and gender, and get guidance on how to
improve over time.
- Relax guided
breathing sessions helps calm your body and mind through
two- and five-minute sessions personalized to your breathing rate,
so you can gain the benefits of a guided breathing practice which
research shows can reduce stress2 and anxiety3, and lower blood
pressure.4 Powered by PurePulse, Relax uses your heart’s
beat-to-beat changes, known as heart rate variability, to determine
your breathing rate and create a personalized guide that displays
real-time heart rate visualizations, animations and vibrational
cues that help you align each inhale and exhale with the guide, and
find moments of calm throughout your day.
- Multi-sport
modes help you track more than 17 specific workouts like
runs, bike rides, weights, yoga and more, showing you actionable,
real-time exercise stats to make on-the-go adjustments to your
workout, with post-exercise summaries on display and a detailed
summary of your activity in the Fitbit® app.
- Connected
GPS links your device with the GPS in your smartphone to
provide more precise real-time stats like pace and distance to help
you improve your run, bike, or hike experience while also recording
a map of your route in the app.
- Interval
workout mode guides you in alternating periods of
high-intensity exercise and recovery to maximize workouts like
circuit training so you never lose focus.
- SmartTrack
automatic exercise recognition automatically tracks
select exercises like walks, runs, bike rides, treadmill exercise,
sports, and aerobic workouts, recording them for you in the Fitbit
app and giving you credit for your exercise activity, even if you
don’t track it manually.
- Automatic
sleep tracking lets you know how long and how well you
slept, set a silent vibrating alarm to wake, follow a sleep
schedule, and view your sleep trends in the Fitbit app.
- Long battery
life of up to 5 days5 on a single charge lets you take
your health and fitness further with all these new features, and
live your life without missing a step or a beat.
- A sleek, new
design lets you easily transition from a workout to a
night out with interchangeable bands and customizable clock faces.
The large OLED display keeps you connected to the smart
notifications you need most, including call, text and calendar
alerts.
- Broad
compatibility of the Fitbit app with more than 200
Android (which powers nearly 9 of 10 new smartphones sold
worldwide6), iOS and Windows mobile devices, helps motivate
millions to achieve their goals within the Fitbit community of
users they choose.
“With Charge 2, Fitbit has introduced even more new features and
technologies, which we know our customers expect and value from
their health and fitness devices,” said Frank Bedo, Vice President
of Wearables at Best Buy. “We’re looking forward to bringing Charge
2 to our customers as we head into the holiday gifting season.”
According to IDC, Fitbit’s “dominance remains unchallenged,”
increasing its leadership position in the wearables category with
more than 25 percent market share worldwide and shipping nearly
double the number of wearable devices as its next closest
competitor as of the end of Q2 2016. IDC also estimates that the
basic wearables category, which includes Charge 2, is growing
faster than smartwatches, noting that the basic wearables category
grew at 48.8 percent year over year, while the smart wearables
category saw a significant decline of 27.2 percent over the same
period.7
Charge 2 is available for $149.958 with a Classic band in
black, blue, plum or teal. Accessory bands will be available in
October including the Classic accessory bands and three colors of
Luxe premium leather accessory bands in blush pink, brown and
indigo – each for $29.95 and $69.95, respectively. For those who
want an elevated look, Charge 2 has a Special Edition Series that
can be purchased for $179.95 – with an option to choose between a
rugged and refined matte-black gunmetal tracker with a beveled
black Classic band, or an elegant 22-karat plated rose gold tracker
with a quilted lavender Classic band, available starting in
December.
Charge 2 and accompanying accessory bands can be purchased at
Fitbit.com and at leading retailers in North America, including
Amazon.com, AT&T, Best Buy, Brookstone, Dick’s Sporting Goods,
Nordstrom, REI, Target and Verizon. They are also available at
retail partners across Europe, Australia, Hong Kong, Southeast
Asia, New Zealand and China. Charge 2 will be available at
retailers in Korea, Latin America and Japan starting in
October.
About Fitbit, Inc. (NYSE: FIT)
Fitbit helps people lead healthier, more active lives by
empowering them with data, inspiration and guidance to reach their
goals. As the leader in the connected health and fitness
category, Fitbit designs products and experiences that
track everyday health and fitness. Fitbit’s diverse line of
award-winning products
includes Fitbit Surge®, Fitbit Blaze™, Fitbit
Charge 2™, Fitbit Charge HR™, Alta™, Fitbit
Charge™, Fitbit Flex 2™, Fitbit Flex®, Fitbit One® and
Fitbit Zip® activity trackers, as well as
the Aria® Wi-Fi Smart Scale. Fitbit products
are carried in 54,000 retail stores and in 64 countries around the
globe. Fitbit Group Health uses the power of
the Fitbit activity trackers, software, and services to
deliver innovative solutions for corporate wellness, weight
management, insurance and clinical research.
Fitbit and the Fitbit logo are trademarks or registered
trademarks of Fitbit, Inc. in the US and other countries.
Additional Fitbit trademarks can be found at
www.fitbit.com/legal/trademark-list. Third-party trademarks are the
property of their respective owners.
Connect with us
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1 The NPD Group, Retail Tracking Service, Apr–June 2016, Digital
Fitness Devices, Smart Watches, Units2 Relaxation techniques:
Breath control helps quell errant stress response, March
2016: http://www.health.harvard.edu/mind-and-mood/relaxation-techniques-breath-control-helps-quell-errant-stress-response3
A Longitudinal Study of Students’ Perceptions of Using Deep
Breathing Meditation to Reduce Testing Stresses, Nov. 2006:
http://transformationalchange.pbworks.com/f/test%2520stress%2520meditation%2520article%2520peer%2520reviewed.pdf4
Beyond Medications and Diet: Alternative Approaches to Lowering
Blood Pressure, June 2013:
http://hyper.ahajournals.org/content/early/2013/04/22/HYP.0b013e318293645f.full.pdf5
Battery life and charge cycles vary with use, settings, and other
factors; actual results will vary6 IDC Worldwide Quarterly Mobile
Phone Tracker, September 1, 2016
http://www.idc.com/getdoc.jsp?containerId=prUS416996167 IDC
Worldwide Quarterly Wearable Device Tracker, September 6, 2016
https://www.idc.com/getdoc.jsp?containerId=prUS417182168 Prices
listed are on Fitbit.com, pricing at retailers may vary
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160926005361/en/
Fitbit, Inc.Jen Ralls, 415-941-0037PR@fitbit.com
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