Digital Caddies Announces Completion of Successful Callaway Advertising Campaign
January 27 2015 - 8:55AM
eTeligis
SCOTTSDALE, AZ(Eteligis Inc.)
SCOTTSDALE, AZ, United States, via ETELIGIS INC., 01/27/2015 - -
Digital Caddies, Inc. (OTC Pink: CADY) (PINKSHEETS: CADY), a leader
in on-course delivery of technology services and content to
golfers, is pleased to announce the results of an eight week
Callaway advertising campaign launching their new Alpha 815
driver.
"Digital Caddies delivered a mix of 143,000 full-screen video ad
impressions, 6 million banner ad impressions and 5.8 million
activation tile impressions, to achieve Callaway's goals of both
brand awareness and data capture," reported Terry Olson, publisher
of Digital Caddies. "An overwhelming 71% of all respondents
reported viewing the Callaway video ad during their round which
confirms golfers are actively engaging with our interactive
screens. The data capture portion of the campaign was equally
successful as hundreds of golfers shared their names and email
addresses, entering them into a drawing to win an Alpha 815
driver."
Digital Caddies is pleased to introduce the 11 lucky winners
here along with a few of their testimonials about the platform:
Colleen Spiegelhoff - "My husband and I played at PGA National
in December and used the Digital Caddies GPS technology supplied on
our cart for the round. We found the Digital Caddie to be very
accurate (we checked it with our laser for the first few holes
before we trusted it!). It made for quicker club selection, just
the way we we like it! I am very excited to win the Callaway Alpha
815 and can't wait to use it!
Fred Valdez - "My experience with the Digital Caddies GPS
technology at the Boulders Golf Club was a great treat! The ability
to see what's ahead and get an accurate distance, etc. helped my
game immensely. The system was easy to learn and use. I'm not a
tech person by any stretch, so the Digital Caddies GPS was a real
joy and benefit. Many thanks for the opportunity to try it
out."
Dave Hanna - "The Digital Caddie is easy to use with great
visual views of fairways and greens, along with accurate yardages
to landmarks."
Jason Leap - "Digital Caddies gave me the precise distance to
navigate Grapevine Golf Course for the first time... Accurate
Distance, Perfect Shots! Thank you Digital Caddies and Callaway
Golf."
George Myers of Alhambra Golf Club in California
John Overmyer of Arroyo Golf Club in Nevada
Michel Marceau of Indian Springs Golf Club in Florida
Rick Gomez of Lookout Mountain Golf Club in Arizona
Darryl Gordon of River Ridge Golf Club in California
Jay Miller of The Revere Golf Club in Nevada
David Maltz of PGA Estates in Florida
About Digital Caddies :
Digital Caddies currently has installed more than 12,000
interactive screens installed on over 175 courses in the top 20
DMAs across the country. This network of screens provides unique
access to players via an interactive tablet mounted in golf cars,
serving up features golfers, course operators and advertisers want.
Once a golf course is equipped with Digital Caddies' touch-screen
tablets, golfers enjoy a variety of useful applications and
services, including GPS-based course navigation and aerial fairway
and green views with accurate yardages to landmarks. Digital
Caddies' tablets install easily on golf cars and connect wirelessly
to the Web through Sprint's nationwide 3G network, providing the
golf course a broad portfolio of real-time course management tools
via GPS-based cart tracking and communications.
Digital Caddies is committed to ongoing innovation that will
deliver valuable content to golfers, enhance golf course operations
and allow marketers to reach one of the most sought-after and
lucrative demographics. For more information about Digital Caddies,
please visit www.digitalcaddies.net.
Forward-Looking Statements
:
This release contains statements that constitute forward-looking
statements within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended. These statements appear in a number of places
in this release and include all statements that are not statements
of historical fact regarding the intent, belief or current
expectations of Digital Caddies, Inc., its directors or its
officers with respect to, among other things: (i) financing plans;
(ii) trends affecting its financial condition or results of
operations; (iii) growth strategy and operating strategy. The words
"may," "would," "will," "expect," "estimate," "can," "believe,"
"potential" and similar expressions and variations thereof are
intended to identify forward-looking statements. Investors are
cautioned that any such forward-looking statements are not
guarantees of future performance and involve risks and
uncertainties, many of which are beyond Digital Caddies, Inc.'s
ability to control, and actual results may differ materially from
those projected in the forward-looking statements as a result of
various factors. More information about the potential factors that
could affect the business and financial results is and will be
included in Digital Caddies, Inc.'s filings with the Securities and
Exchange Commission.
CONTACT:
Media Contact:
Catherine Curry
ccurry@digitalcaddies.net
Investor Contact:
Mike Kordysz
mkordysz@digitalcaddies.net
SOURCE: Digital Caddies, Inc.
Associated Documentation:
http://www.eteligis.com/ViewSubmission.aspx?submissionRequest=27978
- Link to submission on http://www.eteligis.com