Valassis' Social Savings and Sharing App Enables Individual
Promotion for Advertisers
LIVONIA, Mich. and WINCHESTER, Va., Dec.
11, 2012 /PRNewswire/
-- Valassis (NYSE: VCI), a leader in
intelligent media delivery, and Oasis Brands Inc. announced
today how they are working together to offer consumer savings in
the social sphere. Valassis' savings application built on the
Facebook® Platform is now being utilized by advertisers like Oasis
Brands to promote specific individual brand promotions. As Facebook
evolves its platform to benefit its users, the Valassis team has
evolved their social products to enable easy, effective, focused
social promotions, such as the savings program currently being used
by Oasis Brands to support the social media efforts of its retail
brand, Fiora®.
Fiora®, a new and rapidly-growing retail tissue and towel brand,
has found a stronghold among a growing breed of consumers who are
better networked, more vigilant shoppers, interested in new choices
and new channels. With keen analysis, marketplace observation,
and nimble responses, the brand is finding innovative solutions to
meet the needs of retailers and consumers as it enters the social
media world. To access the offer, please visit
https://www.facebook.com/FioraBrand/app_480369188658945
"We are committed to meeting the evolving needs of our customers
and their shoppers, who make vigilant assessments and
hyper-prioritize their families' needs and spending," said
Nathan Hanson, CEO of Oasis
Brands. "Today that means engaging with them in a medium
where they are most comfortable and where saving money and sharing
information come together. Valassis' social innovations have
afforded us the ability to engage and help our consumer target 'win
the hunt' by saving in an easy, effective way."
Maintaining and winning consumer loyalty in the social space
requires more than just regular posts. Even the most fervent brand
enthusiast expects tangible value in exchange for their
loyalty to a brand's fan page. And when a brand does decide to
offer rewards, they carry far more weight when shared by a friend.
Valassis Social Promotion Pages allow marketers to quickly and
easily extend their reach to consumers via deeper Facebook
engagement by giving Facebook users easy access to deals on new
brands and brands they already like.
Socially savvy consumers can share offers published on Valassis
Social Promotion Pages across Facebook, Twitter and Pinterest or
just print them for their own use. With Facebook integration
(based on consumers' specific privacy preferences); a consumer's
offer activity is accessible via Facebook Timeline, friend-based
Open Graph Ticker impressions and Facebook Insights reports.
"This opportunity with Valassis has given us the chance to
leverage the latest, most effective technology to benefit our
customers," said Hanson. "Ultimately, we hope to mobilize our
consumers to become brand advocates, sharing information with their
networks, via a medium that gives us more measurable impact."
Valassis is a leading provider of print and digital targeted
coupons and promotions and also home to the Brand.net display
network and Circle Street local offers. With these new social
marketing tools, Valassis is Re-Imagining Reach™ to empower
advertisers to meet consumers in a fun, relevant, easy way.
Valassis' complete portfolio, from print to mobile and social,
provides brands the ability to continuously engage consumers where
they live – geographically, behaviorally, socially – driving
awareness to action.
The versatile app is skinable, allowing advertisers to customize
it and promote a variety of offers to new and loyal consumers via
social media. To learn more about Valassis' social products, go to:
http://www.valassis.com/online-advertising/social-media-app.aspx.
About Valassis
Valassis is one of the nation's leading
media and marketing services companies, offering unparalleled reach
and scale to more than 15,000 advertisers. Its RedPlum® media
portfolio delivers value on a weekly basis to over 100 million
shoppers across a multi-media platform – in-home, in-store and
in-motion. Through its digital offerings, including redplum.com and
save.com, consumers can find compelling national and local deals.
Headquartered in Livonia, Michigan
with approximately 7,000 associates in 28 states and eight
countries, Valassis is widely recognized for its associate and
corporate citizenship programs, including its America's Looking
for Its Missing Children® program. Valassis companies include
Valassis Direct Mail, Inc., Valassis Canada, Promotion Watch,
Valassis Relationship Marketing Systems, LLC, NCH Marketing
Services, Inc. and Brand.net. For more information, visit
www.valassis.com, www.redplum.com and www.save.com. To learn about
advertising opportunities with RedPlum, please call
1-800-437-0479.
About Oasis Brands, Inc.
Founded in May 2010, Oasis Brands, Inc. is a Delaware-incorporated, Virginia-based consumer products company
committed to innovative brand development, and uncovering category
and consumer insights for the US Retail marketplace. For more
information on Oasis Brands, visit www.oasisbrands.com.
Valassis Cautionary Statements Regarding
Forward-looking Statements
This document contains
"forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995. Such forward-looking
statements involve known and unknown risks and uncertainties and
other factors which may cause our actual results, performance or
achievements to be materially different from any future results,
performance or achievements expressed or implied by such
forward-looking statements. Such factors include, among others, the
following: price competition from our existing competitors; new
competitors in any of our businesses; a shift in client preferences
for different promotional materials, strategies or coupon delivery
methods, including, without limitation, as a result of declines in
newspaper circulation and/or increased competition from new media
formats including digital; an unforeseen increase in paper or
postal costs; changes which affect the businesses of our clients
and lead to reduced sales promotion spending, including, without
limitation, a decrease of marketing budgets which are generally
discretionary in nature and easier to reduce in the short-term than
other expenses; our substantial indebtedness, and ability to
refinance such indebtedness, if necessary, and our ability to incur
additional indebtedness, may affect our financial health; the
financial condition, including bankruptcies, of our clients,
suppliers, senior secured credit facility lenders or other
counterparties; certain covenants in our debt documents could
adversely restrict our financial and operating flexibility;
fluctuations in the amount, timing, pages, weight and kinds of
advertising pieces from period to period, due to a change in our
clients' promotional needs, inventories and other factors,
including, without limitation, high levels of coupon redemption
rates; our failure to attract and retain qualified personnel may
affect our business and results of operations; a rise in interest
rates could increase our borrowing costs; possible governmental
regulation or litigation affecting aspects of our business; clients
experiencing financial difficulties, or otherwise being unable to
meet their obligations as they become due, could affect our results
of operations and financial condition; uncertainty in the
application and interpretation of applicable state sales tax laws
may expose us to additional sales tax liability; and general
economic conditions, whether nationally, internationally, or in the
market areas in which we conduct our business, including the
adverse impact of the ongoing economic downturn on the marketing
expenditures and activities of our clients and prospective clients
as well as our vendors, with whom we rely on to provide us with
quality materials at the right prices and in a timely manner. These
and other risks and uncertainties related to our business are
described in greater detail in our filings with the United States
Securities and Exchange Commission, including our reports on Forms
10-K and 10-Q and the foregoing information should be read in
conjunction with these filings. We disclaim any intention or
obligation to update or revise any forward-looking statements,
whether as a result of new information, future events or
otherwise.
SOURCE Valassis