Global Pop Phenomenon One Direction Partnering With Olivann Beauty
To Launch Debut Fragrance
NEW YORK, Dec. 3, 2012 /PRNewswire/ -- Chart-topping
U.K. musicians One Direction have signed a license partnership with
Olivann Beauty, a spin-off of Fusion Brands Luxury Fragrance
Division, to release their debut signature fragrance. Olivann
Beauty will be responsible for all marketing to support the
fragrance launch in 2013 while directing global sales and
distribution efforts.
One Direction is one of the biggest acts in music today. They've
become an international force, winning a BRIT Award, three Teen
Choice awards, three EMAs and three MTV Video Music Awards
including Best New Artist this year. One Direction's second
album, Take Me Home, was released on November 13, 2012. It debuted at No. 1 on
the Billboard 200 chart, with sales reaching 540,000 copies in its
first week of release, making it the band's second Number 1 album
in less than one year. The album reached number 1 in 36
countries globally. To date, One Direction has sold over 17 million
records globally, their videos have been watched nearly 700 million
times on VEVO, and they have over 11 million followers on Facebook
and over 8 million followers on Twitter.
"As a band, we have been discussing making a fragrance for our
fans for quite a while so we're really excited to finally have this
opportunity. We've been working away on this and we're very proud
of the way it has turned out. We really can't wait to hear what our
fans think," says Niall Horan from
One Direction.
"The band is incredibly passionate about this project and has
been closely involved in the creation of the scent, the packaging
and bottle design, and the name itself. The name of the
fragrance is still confidential, but more news will be revealed in
early 2013," states One Direction's Manager, Will Bloomfield, of Modest! Management.
The launch sees the band join a $33B fragrance industry. Details of the fragrance
scent and bottle are still closely under wraps with additional news
soon to be released for this global campaign. It will be the first
product line launched from a portfolio of One Direction fragrances
and ancillaries related to these fragrances.
Olivann Beauty Chairman & CEO Eugene
Melnyk comments, "We are thrilled to partner with One
Direction, one of the biggest names in the entertainment industry.
This is a true partnership in both scope of products we will
develop together and term. We've had global success with our CLEAN™
brand and are poised to replicate that success in the fashion and
celebrity space. We pride ourselves on only introducing new
products that will change the game and set the example for those
that follow."
Olivann Beauty's President, Dana
Kline, has more than 20 years of experience in the field,
and has worked on the planning and development for prestigious
brands such as Prada, Nina Ricci,
Carolina Herrara, Diane Von Furstenberg, Givenchy, Christian Dior,
Beyonce, Nautica, David and Victoria
Beckham and Annick
Goutal.
Kline adds, "We are incredibly excited to be partnering with One
Direction and Modest! Management to launch the band's first
fragrance. The band's success and ability to connect with their
fans is inspiring. This project will focus on these fans, helping
them create a greater connection with the band through the
fragrance."
About Fusion Brands Inc
Fusion Brands is the parent company of international beauty
brands including FusionBeauty ColorCeuticals® and Luxury Fragrance
Division spin-off Olivann Beauty which houses global brands
including CLEAN™. Founded in 2003, the company has established
itself as a leader in innovative beauty by fusing breakthrough
scientific technologies and ingredients with luxurious make-up,
skincare, fragrance and bath & body products. These
scientifically advanced products are sold in over 39 countries
around the world, having gained an international following due to
their effectiveness, innovation and broad consumer appeal. The
CLEAN line of fragrances, which are inspired by soap and include
Warm Cotton, Shower Fresh and Fresh Laundry, have expanded into a
comprehensive lifestyle brand of bath, body and skincare products.
The FusionBeauty line-up includes LipFusion®,
StimuLashFusion®, LashFusionXL®, as well as LiftFusion®. For more
information on Fusion Brands please visit
www.fusionbrandsinc.com. Fusion Brands is 100% owned by
Eugene Melnyk, whose interests also
include pharmaceutical businesses, including Trimel Pharmaceuticals
Corporation (TSX symbol: TRL) as well as cosmeceuticals,
biotechnology and sports and entertainment enterprises.
Global Industry Analysts, Inc. report
Global Fragrances and Perfumes Market to Cross
US$33 Billion by 2015, According to
New Report by Global Industry Analysts, Inc.
GIA announces the release of a comprehensive global report on
Fragrances and Perfumes market. The global market for fragrances
and perfumes is forecast to reach over US$33
billion by the year 2015, driven by growing trend towards
consumer urbanization, higher spending propensity and heightened
importance of personal appearance and grooming. In addition,
increased demand for youth-oriented, floral and exotic fragrances
and celebrity perfumes will set the pace for rapid market
expansion. Although women's perfumes continue to remain the
mainstay and garner maximum sales, the hitherto dark horse, men's
perfumes category is projected to plod ahead at a rapid pace,
underpinning today's metrosexual male's desire to both look and
smell good.
Take Me Home album statistics
One Direction has scored its second No. 1 album in less than a
year, as "Take Me Home" explodes atop the Billboard 200 chart with
540,000 copies sold in its first week, according to Nielsen
SoundScan (as reported by Billboard).
SOURCE Olivann Beauty