Azteca America Reports Year-over-Year Double-Digit Growth for
Weekday Prime in November Sweeps
LOS ANGELES, Nov. 28, 2012 /PRNewswire/ -- Azteca America posted year-over-year
double-digit growth in key demos for weekday primetime during
November sweeps, according to Nielsen. The network increased the
number of impressions by 14% for both adults 18-34 and adults
18-49, as well as by 13% for adults 25-54. (1)
Strong viewership of the Liga Mx soccer leading into the playoff
cycle also boosted male viewership, with 20% year-over-year growth
for both men 18-49 and men 25-54.(1)
Other highlights include:
- Liga Mx Mexican soccer quarterfinals boosted Azteca America to the number two
Spanish-language network among males 18-49 and males 25-54 for
primetime on November 14.(2)
- The 8PM hour attracted an
increase in younger viewers with the reality program "La Isla".
The network posted a 35% increase among adults 18-34 and a
37% increase among persons 2-17 for the 8pm-9pm time period versus the previous
year.(3)
- Al Extremo at 9pm garnered 17%
growth among females 18-49, 52% among persons 2-17 and 13% among
adults 18-34.(4)
"The November ratings results show that young viewers continue
to gravitate to quality Spanish-language television with the
appropriate programming, " said Martin
Breidsprecher, CEO of Azteca
America. "We look forward to building on this success for
the remainder of 2012 and into 2013."
Source: (1) Nielsen, NTI, Live+SD Data (000s), 10/27/11-11/23/11 & 10/25/12-11/21/12, M-F 7p-11p Daypart Average.
(2) Nielsen, NTI-H, Live+SD Data (000s), 11/14/12, 7p-11p
Daypart Average. (3) Nielsen, NTI, Live+SD Data (000s),
10/27/11-11/23/11 & 10/25/12-11/21/12, M-F 8p-9p Program Average
(excludes soccer programming). (4) Nielsen, NTI, Live+SD Data
(000s), 10/27/11-11/23/11 &
10/25/12-11/21/12, M-F 9p-10p "Al
Extremo" Program Average.
About Azteca America
Azteca America engages
Spanish-language viewers by creating unique, passionate and
enlightening content that is relevant to the daily lives of our
audience. Wholly owned by Mexican broadcaster Azteca, the
second-largest producer of Spanish language content in the world,
Azteca America complements its
Mexican programs with an innovative lineup of shows from
third-party producers and distributors to ensure the finest
programming for its audience. The company provides tailored,
multi-platform advertising solutions for clients seeking to reach
the most dynamic consumer group in the country.
Press Contact:
Daniel McCosh
011-5255-1720-0059
dmccosh@gruposalinas.com
SOURCE Azteca America