Agnitio Sets Up Asia HQ in Shanghai and is the First to Bring the
Combined Closed Loops of Marketing and E-Learning to the
Pharmaceutical Industry
COPENHAGEN, Denmark and
SHANGHAI, November 13, 2012 /PRNewswire/ --
- The double closed loop of marketing and e-Learning is brought
to pharma for the first time through a partnership between Agnitio
and Actando
- Leading closed loop marketing technology company for the
healthcare industry expands its global presence with Shanghai
HQ
Agnitio, a leader in healthcare sector closed-loop marketing
technology, continues to expand its global presence with the
opening of regional headquarters in Shanghai and a partnership with mobile
learning solutions company Actando.
(Logo:
http://photos.prnewswire.com/prnh/20120924/562917-a )
(Photo:
http://photos.prnewswire.com/prnh/20120924/562917-b )
Located at 711, Bld. 2, Shanghai Technology Innovation Center,
100 Qin Zhou Road, Shanghai
200235, Agnitio is led in country by Zhu
Yi, Head of Implementation and Support, Agnitio Greater
China. With Bayer and Roche already clients in the region, Agnitio
expects to increase its number of customers with the heightened
presence and its integrated offering with Actando, which is
initially aimed at the Asian market.
The partnership with Actando will harmonise e-Learning and
closed loop marketing through Agnitio's platform for the iPad.
During a discussion with the rep, a doctor will be able to actively
choose the information they really want to receive and are
specifically interested in. With their limited time, doctors no
longer need to sit through a long, general presentation. Instead
they have a personalised conversation with the rep, delivering
greater value in a far shorter period.
While the rep is talking to the doctor, their training needs and
performance will now be simultaneously captured, thanks to the
partnership with Actando, and transmitted to their managers. The
solution will then suggest a tailored learning programme that will
be downloaded to the reps' iPads for offline use, allowing their
managers to monitor their improvement during subsequent calls.
"An office in Shanghai and our
partnership with Actando is a serious commitment to the region's
pharmaceutical market," says Morten Hjelmsoe, Founder and CEO of
Agnitio. "Our leading CLM platform, when married with Actando's
best-in-class mobile learning solutions, brings together a double
closed loop for the first time in the healthcare industry."
"You get the best of both worlds with this partnership," says
Alexandre Dauge, Founder &
Managing Partner of Actando. "The Agnitio platform enables a rich
and meaningful dialogue between reps and doctors which produces
data that can be captured and integrated to see how effective
they've been and whether the strategy was followed. Adding
Actando's mobile learning solutions takes it a step further by
recommending and providing the learning programmes based on their
performance. Ultimately, this will make customer visits for both
the representatives and doctors more relevant and engaging."
Agnitio's move into China comes
shortly after the strengthening of its regional headquarters in the
U.S. Although being used first in China, the combined offering from Agnitio and
Actando will be rolled out globally.
A free seminar around the new offering, explaining how to
enhance reps' effectiveness and generate the best possible
interaction with doctors and other healthcare professionals, is
being hosted by Agnitio in Shanghai on November
21. Running from 09.30 to 11.00 at SwissĂ´tel, 1 Yu Yuan
Road, Jing An District, Shanghai
200040, China, interested parties
should register no later than November
19 with Zhu Yi, Agnitio's Head of Implementation and
Support in AsiaPac: zhu@agnitio.com
About Agnitio
Agnitio helps pharmaceutical and medical device companies
generate effective relationships with medical professionals. The
provider of the leading pull marketing software platform for the
pharmaceutical and medical device industries, Agnitio's system is
already implemented in more than 45 countries and 25 languages -
and used by major pharmaceutical and medical device companies
including: GSK, MSD, Novartis, Roche and Bayer.
http://www.agnitio.com
http://mortenhjelmsoe.com/
For further information please
contact:
Julien Cozens, Madano
Partnership:
Tel + 44(0)7867-998222 or + 44(0)207-593-4000
Email: julien.cozens@madano.com