NBA and ExxonMobil Announce New Multiyear Partnership in U.S. and China
October 05 2016 - 2:00PM
Business Wire
-- Mobil 1 Brand Becomes Official Motor
Oil of the NBA, WNBA and NBA Development League --
-- Partnership Will Tip Off During NBA
Global Games China 2016 --
The National Basketball Association (NBA) and ExxonMobil
(NYSE:XOM) today announced a new multiyear marketing partnership,
making ExxonMobil an official marketing partner of the NBA, Women’s
National Basketball Association (WNBA), and NBA Development League
(NBA D-League) in the United States and China.
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This new partnership represents the largest and most
comprehensive ever in the motor oil category during the league’s
70-year history. The initial focus of the partnership will see
ExxonMobil’s Mobil 1 flagship brand become the official motor oil
of the NBA, WNBA, and the NBA D-League in the United States and
China. ExxonMobil also has the ability to promote its branded fuels
and lubricant products as the official motor fuel and official
lubricant of the league.
The relationship with the NBA adds to ExxonMobil’s portfolio of
international sports and sporting event partnerships. The new
partnership also represents one of the first associations between
Mobil 1 motor oil and a major sport other than motorsports.
ExxonMobil will serve as an associate partner of NBA Global
Games China and promote the partnership at preseason games in
Shanghai on Oct. 9 and Beijing on Oct. 12.
“We are proud to partner with ExxonMobil, a distinguished global
company and proven industry leader,” said Rachel Jacobson, NBA
senior vice president, business development, global partnerships.
“The Mobil 1 brand is synonymous with technology leadership and
outstanding performance, and we’re looking forward to bringing
these shared values to life for our fans in two of our biggest
markets.”
“By partnering with the NBA, ExxonMobil can engage consumers
across the United States and China, also two of our largest
markets, to extend our brands’ recognition, help reinforce our
leadership position, and distinguish our products in today’s
competitive global marketplace,” said Matt Bergeron, vice
president, marketing, ExxonMobil Fuels, Lubricants &
Specialties Marketing Company.
Throughout the 2016-17 season, ExxonMobil will develop and
promote NBA-themed integrated campaigns, including advertising,
custom digital video content, and social media programs. The Mobil
1 brand also will be promoted across NBA media assets including NBA
TV, NBA.com, the league’s social media channels and the NBA App, as
well as broadcast partners ABC/ESPN and TNT.
About ExxonMobil
ExxonMobil, the largest publicly traded international oil and
gas company, uses technology and innovation to help meet the
world’s growing energy needs. The company holds an industry-leading
inventory of resources and is one of the largest integrated
refiners, marketers of petroleum products and chemical
manufacturers. For more information, visit www.exxonmobil.com or
follow the company on Twitter www.twitter.com/exxonmobil.
About Mobil 1
The world's leading synthetic motor oil brand, Mobil 1™ features
anti-wear technology that provides performance beyond our
conventional motor oils. This technology allows Mobil 1 to meet or
exceed the toughest standards of car builders and to provide
exceptional protection against engine wear, under normal or even
some of the most extreme conditions. Mobil 1 flows quickly in
extreme temperatures to protect critical engine parts and is
designed to maximize engine performance and help extend engine
life. For more information, visit mobil1.com and, on Facebook,
www.facebook.com/mobil1.
About the NBA
The NBA is a global sports and media business built around three
professional sports leagues: the National Basketball Association,
the Women’s National Basketball Association, and the NBA
Development League. The league has established a major
international presence with games and programming in 215 countries
and territories in 49 languages, and NBA merchandise for sale in
more than 125,000 stores in 100 countries on 6 continents. NBA
rosters at the start of the 2015-16 season featured 100
international players from 37 countries and territories. NBA
Digital’s assets include NBA.com and the NBA app, which achieved
record traffic during the 2014-15 season, as well as NBA TV. The
NBA has created one of the largest social media communities in the
world, with more than one billion likes and followers globally
across all league, team, and player platforms. Through NBA Cares,
the league addresses important social issues by working with
internationally recognized youth-serving organizations that support
education, youth and family development, and health-related
causes.
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version on businesswire.com: http://www.businesswire.com/news/home/20161005006192/en/
NBAKim Mandara, 212-407-8158kmandara@nba.comorExxonMobil Media
Relations832-625-4000orWeber ShandwickKaitlyn Kotlowski,
212-445-8485kkotlowski@webershandwick.com
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