GREENSBORO, N.C., Aug. 17, 2015 /PRNewswire/ -- Wyndham Worldwide
(NYSE: WYN), one of the world's largest hospitality companies, will
once again welcome more than 80,000 spectators for this year's
Wyndham Championship, August 20-23.
"Birdies Fore Backpacks," the program that launched in 2014 to
fight childhood food insecurity in the Piedmont Triad and perhaps
the most important charitable initiative in tournament history, is
proud to return for a second run as the Wyndham Championship's
official charity this year.
Held annually at Sedgefield Country Club in Greensboro, N.C., the Wyndham Championship
offers a week full of golf, charitable giving, as well as
family-fun activities and prizes. For many fans, the tournament may
be their last escape of the summer, and for the players, it's the
last PGA TOUR stop before the FedExCup Playoffs and seen as a
must-play for those looking to win points to either qualify for or
improve their standing entering the Playoffs. Earlier this year,
the PGA TOUR and Wyndham Worldwide announced that Wyndham has
extended its title sponsorship of the Tournament, one of the TOUR's
longest-running tournaments, through 2026.
"It was a privilege to announce our 10-year extension as title
sponsor and to continue calling the Piedmont Triad region of
North Carolina home of the Wyndham
Championship," said Stephen P.
Holmes, chairman and chief executive officer, Wyndham
Worldwide. "This tournament has a rich legacy, which we're honored
to be a part of and take pride in what we have accomplished and
will continue to build together with our partners throughout this
great community."
Giving Back
As a global hospitality leader, Wyndham
Worldwide is not only committed to providing great vacation
experiences for its guests, but also to serve the communities where
it operates. Through its Wishes by Wyndham Foundation, the
Company supports many local not-for-profit organizations each year.
The Wyndham Championship is no different with philanthropy
being a cornerstone of the tournament.
"Birdies Fore Backpacks" supports local charitable
organizations, including Backpack Beginnings, Forsyth Backpacks,
Out of the Garden and United Way of Highpoint, which fill backpacks
with nutritionally sound meals for low income kids and families to
take home every weekend. During its inaugural run last year,
"Birdies Fore Backpacks" raised nearly $200,000 to help feed hungry children in the
Piedmont Triad region. This year, fans have the opportunity
to include a donation to "Birdies Fore Backpacks" of $1 or more when purchasing tickets on-line at
WyndhamChampionship.com, or merchandise and concessions on
course.
"Philanthropy and the commitment to the communities in which we
live and work are core values that drive our company," said
Faith Taylor, senior vice president,
corporate social responsibility, Wyndham Worldwide. "We are
proud of the positive impact the Wyndham Championship has had -
from helping the Piedmont Triad Charitable Foundation's fundraising
efforts to raising the tournament's visibility and elevating the
on-site spectator experience through creative, experiential event
activations."
"Escape to the Wyndham"
Since becoming the title
sponsor in 2007, Wyndham Worldwide has introduced innovations that
enhance the onsite spectator and social media experience, resulting
in numerous recognitions by the PGA TOUR. Continuing the tradition,
fans will be able to enjoy the vacation-like atmosphere and "Escape
to the Wyndham" with activities including Passport to the Wyndham,
which earns participants upgraded access, tournament tickets, and
merchandise and concession discounts; a 3D Art Experience outside
Margaritaville at The Wyndham allowing fans to capture themselves
in a vacation-themed escape; and many opportunities to win great
prizes including a 7-night stay in Puerto
Rico and 25,000 Wyndham Rewards Points.
As a recipient of the PGA TOUR's "Best Social Media Activation"
award, the Wyndham Championship is once again encouraging fans to
get social. From seeing their tweets and posts on the 18th green
scoreboard, to winning great prizes for socializing, spectators
will be rewarded #AtTheWyndham. Attendees can also visit one
of three twitter activated vending machines on-course and win
vacation themed prizes just by tweeting with #AtTheWyndham and an
activation code. Fans should also keep their eyes open for the
Wyndham Championship Tweet Patrol who will be randomly rewarding
anyone tweeting about Wyndham Championship moments.
About Wyndham Worldwide Corporation
One of the world's
largest hospitality companies, Wyndham Worldwide (NYSE: WYN)
provides a wide range of hospitality services and products through
its global portfolio of world-renowned brands. The world's largest
hotel company based on the number of properties, Wyndham Hotel
Group is home to many of the world's best-known hotel brands, with
approximately 7,700 franchised hotels and over 668,500 hotel rooms
worldwide. Wyndham Exchange & Rentals is the worldwide leader
in vacation exchange and the world's largest professionally managed
vacation rentals business, providing more than 5 million
leisure-bound families annually with access to approximately
110,000 vacation properties in over 100 countries through its
prominent exchange and vacation rental brands. The industry and
timeshare ownership market leader, Wyndham Vacation Ownership
develops, markets, and sells vacation ownership interests and
provides consumer financing to owners through its network of over
210 vacation ownership resorts serving approximately 901,000 owners
throughout the United States,
Canada, Mexico, the Caribbean, and the South Pacific. Based in
Parsippany, NJ, Wyndham Worldwide
employs over 34,000 associates globally.
For more information, please visit www.wyndhamworldwide.com.
About the Wyndham Championship
Contested annually on
the Donald Ross-designed course at
Sedgefield Country Club in Greensboro,
N.C., the Wyndham Championship was founded in 1938 and is
the sixth-oldest event on the PGA TOUR excluding the Majors.
Tickets are available at wyndhamchampionship.com or through the
tournament office. Additional tournament information,
including ticket packages and sponsorship information, is available
at wyndhamchampionship.com or through the tournament office at
(336) 379-1570.
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SOURCE Wyndham Worldwide