- Real Appeal brought together some of
the best minds in obesity and diabetes research with top talent in
the entertainment industry to develop tools for the weight-loss
program
- Real Appeal pilot achieves weight
loss among more than 70 percent of participants
- No cost for Real Appeal participants
whose employers offer the program through their health insurance
plans
UnitedHealth Group’s Real Appeal is launching a personalized,
interactive, online weight-loss program that uses personal coaches
and a Hollywood cast to help motivate consumers to get ready for
the Red Carpet. To see Real Appeal in action, click here.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20151007005477/en/
Real Appeal’s weight-loss kit includes
exercise DVDs, interactive scale, pedometer, blender, calorie and
weight-loss trackers, fitness guides, literature and more. The
highly interactive program also offers a weekly Internet TV show as
well as live coaching sessions (Photo courtesy of Real Appeal).
The internet TV program is built on the findings of extensive
clinical research on obesity and diabetes prevention that included
more than 10,000 participants and $700 million in funding over 15
years.
Real Appeal carries no cost for participants whose employers
offer the program through their health insurance plans. This is
good news for employees, as well as for employers who can empower
their employees to lose weight and be healthy, while saving money
on health care costs.
Dianne Howard, director of Risk and Benefits Management, The
School District of Palm Beach County, said: “We are proud to be one
of the first organizations to offer Real Appeal to our employees,
as we believe it can make a significant impact on the obesity
population. This is a program that shows great promise in helping
people achieve sustainable weight loss and better health.”
“Real Appeal is not only effective at helping people lose
weight, it’s also about feeling great and having fun,” said Seth
Tuckerman, CEO of Real Appeal. “And, by helping participants shed
excess pounds, Real Appeal helps people avoid weight-related health
conditions. That’s great news for individuals and also for
employers, government health programs and the entire health
system.”
To create its tools and content, Real Appeal brought together
some of the best minds in obesity and diabetes research with top
talent in the entertainment industry. The company’s team of 14
clinical experts includes:
- scientists who led the NIH-funded
weight-loss studies over the past two decades;
- authors of more than 1,000 obesity
research articles published in peer-reviewed academic
journals;
- medical doctors, behavioral scientists,
psychiatrists and a doctor of health care economics;
- Emmy® Award-winning television and film
writers;
- consumer health journalists; and
- Oscar®-, Golden Globe®- and Emmy
Award-winning actors, sports MVPs, celebrity chefs and best-selling
authors.
Proven Results
Real Appeal tested its program with nearly 700 UnitedHealth
Group employees in Ohio. The Real Appeal pilot realized 60 percent
enrollment overall with high participation among those with a
medical need to lose weight. Of the 60 percent of employees who
enrolled, 89 percent were at risk for developing cardiovascular
disease or diabetes due to their weight.
After 24 weeks, less than halfway through the 52-week pilot,
more than 70 percent of the at-risk participants lost weight, and
37 percent had already achieved the target weight loss of 5 percent
or greater. According to a study funded by the Centers for Disease
Control and Prevention (CDC) and the National Institutes of Health
(NIH), a person with prediabetes can prevent or delay the onset of
diabetes by 58 percent with lifestyle changes and a modest weight
reduction of at least 5 percent.
How Real Appeal Works
Real Appeal provides numerous tools and resources people need to
succeed, including technology to deliver real human interaction,
education and entertainment. The program offers an interactive
weekly online television series and group discussion, followed up
with live personal coaching. Coaches are available on-demand for
one-on-one consultation and support, making it convenient and easy
to participate.
Real Appeal’s weekly Internet TV show is based on
evidence-based, scientific research combined with award-winning
writers and on-screen talent. In addition to the live coaching
sessions, the interactive program includes digital tools for mobile
devices and web-based access, and a weight-loss kit with exercise
DVDs, interactive scale, pedometer, blender, calorie and
weight-loss trackers, fitness guides, literature and more.
The approach supports individuals taking lots of little steps
and celebrating small “wins” along the way, week-by-week over a
full year, that add up to big results that are sustainable in the
long run. The idea behind the program is to provide proven
weight-loss education in an accessible, positive and affirming
manner to encourage long-lasting behavioral changes that can
prevent weight-related health conditions – such as diabetes and
cardiovascular disease – down the line.
Real Appeal’s star-studded video content includes appearances
from: Susan Albers, best-selling author and clinical psychologist
at the Cleveland Clinic; Tom Arnold, actor and comedian, star of
“True Lies”; Dr. Michael Breus, best-selling author of “Sleep
Doctor’s Diet Plan,” featured on Dr. Oz; Rocco DiSpirito, celebrity
chef and bestselling author; Vivica A. Fox, producer and film and
television star; Daisy Fuentes, Cuban television host and model;
Nomar Garciaparra, baseball icon and ESPN analyst; Jennie Garth,
“Beverly Hills, 90210” star; Helen Hunt, Oscar-, Emmy- and Golden
Globe-award-winning actress; Samantha Harris, former “Dancing with
the Stars” host and correspondent for “Entertainment Tonight”;
Ellie Krieger, host of the Food Network show “Healthy Appetite with
Ellie Krieger”; David Jack, fitness professional and sports
performance and conditioning coaches; Lisa McCree, former co-anchor
of “Good Morning America”; Mitra Manesh, instructor at UCLA Mindful
Awareness Research Center; Jill Pollack, Host of HGTV’s “Consumed,”
featured on Dr. Oz; Alfonso Ribeiro, actor who starred in “Silver
Spoons” and “The Fresh Prince of Bel-Air” and won “Dancing With the
Stars” in 2014; Dr. John Sharp, on faculty at Harvard Medical
School and the David Geffen School of Medicine at UCLA and
best-selling author and co-host of “Rehab with Dr. Drew”;
Justin Silver, star of “Dogs in the City”; and Dr. Ian Smith,
former co-host of “The Doctors” and medical correspondent for “The
Rachael Ray Show.”
Samantha Harris said: “I am proud to be working with people
dedicated to helping individuals achieve sustainable weight loss
and better health, and really make a difference to one of the
biggest threats to the health of our country: obesity. It has been
energizing to be part of the team creating Real Appeal, a
weight-loss program that really works.”
About Real Appeal
Real Appeal uses clinically proven research together with an
engaging online experience to deliver sustainable lifestyle changes
at scale. Real Appeal is a pay-for-performance provider committed
to helping people make the small changes necessary for larger
long-term results. The program combines interactive videos, live
online group discussions, and customized personal coaching to
support participants with all the tools necessary for sustained
behavior change. Real Appeal provides a fresh approach to avoiding
the financial and human cost of weight-related diseases. It’s a
truly revolutionary health care program for corporations and their
employees.
About UnitedHealth Group
UnitedHealth Group (NYSE: UNH) is a diversified health and
well-being company dedicated to helping people live healthier lives
and to help make the health system work better for everyone.
UnitedHealth Group offers a broad spectrum of products and services
through two distinct platforms: UnitedHealthcare, which provides
health care coverage and benefits services; and Optum, which
provides information and technology-enabled health services. For
more information, visit UnitedHealth Group at
www.unitedhealthgroup.com or follow @UnitedHealthGrp on
Twitter.
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Group.
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version on businesswire.com: http://www.businesswire.com/news/home/20151007005477/en/
UnitedHealth GroupLynne High,
952-979-5861lynne_m_high@uhc.com
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