Turkcell Reaches 130 Thousand Syrians in 1 Month with “Hello Hope” Mobile Application
November 21 2016 - 8:00AM
Business Wire
Turkcell, setting out with the goal of
meeting the language, communication and information needs of Syrian
immigrants in order to make their lives in Turkey easier, has
reached 130 thousand active users in just one month with their
“Hello Hope” mobile application. The public and free application is
recommended by 98% of users.
Turkcell (NYSE:TKC) (BIST:TCELL) has achieved a big success by
reaching 130 thousand active users in just one month with their
“Hello Hope” application, developed in order to help Syrians adapt
to their new lives in Turkey easier. The application, which allows
anyone whose native language is Arabic and who will be staying
short or long term in Turkey, including Syrian immigrants, to learn
Turkish, communicate and access information, is free for all. In
addition to Turkish colloquial speech, voice translation, and
information required for emergencies and daily life in Turkey, the
application also offers easy access to the Arabic Call Center.
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Terzioğlu: “We continue to offer hope with our technological
strength”
Turkcell Chief Executive Officer Kaan Terzioglu, talking
about the application developed by Turkcell Academy, stated that
“With every step we have taken to date, we have aimed to use our
technological strength for the benefit of society. When developing
the “Hello Hope” project, we also set off with this aim, and wished
for individuals staying short or long term in our country to have
access to the same conditions as we do. In the project, focusing on
equal opportunities, our aim was to prevent all immigrants whose
native language is Arabic, Syrians in particular, from feeling out
of place in terms of language and culture. I can proudly say that
by reaching 130 thousand active users in a short span of one month,
we have succeeded in our aim. We will continue to use our
technology to stand by Syrian children and young people in this
period of adaptation for the chance of a meaningful life, far from
trauma.”
“There are 4.8 billion unique mobile subscribers worldwide,
giving the mobile industry enormous potential to improve lives all
around the globe," said Mats Granryd, Director General,
GSMA. "However, within this, refugees are among the most
vulnerable communities. The mobile industry is playing a critical
role in ensuring that refugees and those affected by humanitarian
crisis can access mobile services to stay in touch with loved ones
and access information and critical services. We welcome the
leadership of GSMA members such as Turkcell, who are demonstrating
the potential of mobile to reach refugees through initiatives like
Hello Hope.”
Recommended by 98% of users
Of the highly acclaimed “Hello Hope” application, recommended by
98% of users, the “Learn Turkish” and “Voice Translation” features
helping learn Turkish and meet communication needs are the most
preferred. While audible learning cards in the “Learn Turkish”
section have been viewed 72 million times, “Voice Translation”
which instantly translates the spoken voice has been used 1.5
million times.
Everything from Voice Translation to Arabic Call Center in
one application
With the “Learn Turkish” feature of the Hello Hope
application, the most commonly used words and phrases, enriched
with visual elements from daily life, their pronounciation and
Arabic meanings can be accessed. Along with the ability to measure
learning level with mini tests, previously used sentences can be
rapidly accessed using the smart search feature. One of the most
widely used features of the application, “Voice
Translation”, translates the spoken word instantly in both
audio and text from Arabic to Turkish, and Turkish to Arabic.
In the “Useful Information” feature of the application,
important information regarding official procedures, education,
travel, accomodation and support services required during daily
life in Turkey can be accessed with ease. With “Around Me”,
important places such as the nearest public institutions,
hospitals, pharmacies, banks, mosques, police stations, bus stops
to the user are listed with name, address and distance, and map
directions given. It is possible to access Turkcell’s Arabic
Call Center with a single click on the application.
Syrians visiting Turkcell stores are informed that the “Hello
Hope” application is free and available to users of all operators,
the features of the application explained, and application
downloaded to smart phones. The application, which does not require
any subscription, is also available for download on the Apple
AppStore and Google Play Store.
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version on businesswire.com: http://www.businesswire.com/news/home/20161121005553/en/
TurkcellBurak MergenTurkcell Corporate
CommunicationsBurak.mergen@turkcell.com.tr
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