Introducing First View: The fastest way to be seen on Twitter
April 19 2016 - 10:59PM
JCN Newswire (English)
24 Hours At the Top - First View empowers brands to take over
timelines with Video
SINGAPORE, Apr 20, 2016 - (ACN Newswire) - Twitter introduces First
View in Asia Pacific today, an engaging and highly visible way to
share your brand story with compelling video creative across
Twitter's massive audience. First View is now available in 29
countries including Asia Pacific markets Australia, India,
Indonesia, Japan, Malaysia, Philippines and Singapore.
Asia Pacific is the largest and fastest-growing region for Twitter
worldwide, and First View will empower Asian businesses of any size
to take their marketing campaigns to the next level using Twitter's
platform for real-time, public conversations. Nike Philippines,
Samsung Australia and Tata Motors India are among the first
advertisers in the region to leverage the feature.
"Audiences today demand video content. With First View, marketers
have the ability to connect with their audience through richer
forms of communication and creative content, while ensuring that
they are constantly top-of-mind on their feeds," said Maya Hari,
Senior Director for Product Strategy & Sales, Asia Pacific,
Latin America and Emerging Markets. "First View provides
advertisers with the opportunity to own the most valuable ad space
on our platform on any given day, expanding their reach within a
24-hour period."
GIF: https://www.acnnewswire.com/topimg/Low_Twitter160420.gif
Premium placement, maximum reach
First View helps marketers achieve significant audience reach with
exclusive ownership of Twitter's most valuable advertising real
estate for a 24-hour period. When users first visit the Twitter app
or log in to twitter.com, the top ad slot in the timelines will be
a Promoted Video from that brand. Now, marketers can tell a
powerful visual story across the Twitter audience.
"Word of mouth is more important than ever. Twitter's First View
gives Samsung the opportunity to reach a wide audience to generate
buzz and conversation about our new #GalaxyS7 and #GalaxyS7edge
smartphones. We are able to hit a broad audience with great video
content to help drive social momentum," said Philip Newton,
Corporate Vice President & CMO Samsung Electronics
Australia.
"Video is one of the hottest topics for all marketers at the
moment. We are delighted to see exciting products being launched by
Twitter, giving us more opportunities to build great experience for
our audience. The ability of using video to generate global
conversations and dominate moments of interest with First View
opens up a great playing field, and ties in strongly with
Mindshare's vision of Adaptive Marketing," said Quentin Perrot,
Senior Account Director APAC, MindShare (managing Nike's media
strategy in Southeast Asia).
About Twitter
Twitter (NYSE:TWTR) is a global platform for public self-expression
and conversation in real time. By developing a fundamentally new
way for people to consume, create, distribute, and discover
content, Twitter enables any voice to echo around the world
instantly and unfiltered. The service can be accessed at
Twitter.com, on a variety of mobile devices, and via SMS. Available
in more than 40 languages, Twitter reported 320 million monthly
active users as of the quarter ended December 31, 2015. For more
information, visit about.twitter.com or follow @TwitterSG.
Media Relations Contact:
Deborah Ng
Twitter Asia Pacific
dng@twitter.com
@d_eb
David Chieng
Ogilvy Public Relations
david.chieng@ogilvy.com
+65 6213 9998
Source: Twitter
Copyright 2016 ACN Newswire . All rights reserved.
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