Hong Kong Branding & Design Gurus Engage with India
February 29 2016 - 4:29AM
JCN Newswire (English)
Seminar Highlights Hong Kong Advantages to Indian Companies
|
The "Creativity for Business Success: The
Hong Kong experience" seminar attracts 265 attendees representing
238 Indian companies |
|
David Lo, Creative Director at LOMATTERS
Creative Studio highlights Hong Kong's cultural diversity and how
the city is able to act as a bridge between the creative design
sensibilities of the East and the West |
|
Katarina Ivarsson, Founder & CEO,
Boris Design Studio speaks about the importance of integrating
branding and design in different brands |
|
David Williams, Founder & Lead
Digital strategist, Asia Digital MOJO introduces the concept of
Online to Offline (O2O), pitching it as a natural progression from
product design to experience design |
HONG KONG, Feb 29, 2016 - (ACN Newswire) - A trio of top design,
branding and marketing experts from Hong Kong shared their
expertise with Indian entrepreneurs during a seminar on "Creativity
for Business Success: The Hong Kong experience" in New Delhi, India
last week (25 Feb). The seminar, hosted by the Hong Kong Trade
Development Council (HKTDC) and Federation of Indian Chambers of
Commerce and Industry (FICCI), attracted 265 attendees representing
238 Indian companies.
During the event, Hong Kong-based experts David Lo, Katarina
Ivarsson and David Williams shared their insights on Hong Kong's
continued success as a cutting edge design and marketing hub of
Asia, and offered innovative ideas on how to enhance business
through better design, branding and marketing techniques.
In his welcome address, Rajesh Bhagat, Consultant, HKTDC, stated
that while Indian entrepreneurs are very creative there was a need
to hone skills in branding, marketing and packaging, which would
enable Indian SMEs to grow their operations and expand their
business.
In his opening remarks, Nilankar Saxena, Senior Director, FICCI,
said that FICCI and the HKTDC are helping SMEs and Indian
corporates to expand their businesses beyond India, and offered
full support for companies to achieve that objective.
David Lo, Creative Director at LOMATTERS Creative Studio said, with
Hong Kong being a former British colony with a vibrant cultural
mix, the city has developed a design industry assimilated with
western ideals that is able to act as a bridge between the
sensibilities of the East and the West. "I believe that a local
insight along with classical design aesthetics and universal
marketing principles creates durable branding," Mr Lo said, adding
that "India has similar potential with regard to developing a
design aesthetic that is rooted in local culture but is part of a
global milieu."
David Williams, Founder & Lead Digital strategist, Asia Digital
MOJO spoke glowingly about the potential of India as a market for
digital marketing and drew on his personal experiences in forming
alliances with institutions like the NID in Ahmedabad and his own
offices in Pune and now in Delhi. Mr Williams made a pointed
reference to the buzz around E-commerce in India and introduced the
concept of Online to Offline (O2O), pitching it as a natural
progression from product design to experience design.
"The whole idea of branding is to migrate the product from the
studios into the physical world. India has a scope for great
development and I can see that E-commerce is very strong and
growing in India like in China, and it is this kind of physical
engagement that online allows, which creates better impact for the
brand. Instead of focusing on design, the brands must focus on the
effect the design can have on the brain. As much as technology is
important, we must also not let it get in the way of experience,"
he said.
Katarina Ivarsson, Founder & CEO, Boris Design Studio talked
about product design and research. She said the way we see and
understand products is changing and now we integrate the design
strategy and create a full circle of design. "Branding and
designing is the most tangible thing about a brand, and design
strategy is critical to any brand," she said. Ms Ivarsson spoke
about the opportunities that Hong Kong offers for incubating
start-ups in the field and invited Indian companies to collaborate
with Hong Kong to grow their potential.
The HKTDC-FICCI organised event was received with great enthusiasm
by the participants, which included representatives from Indian
corporates, SME's, designers, institutions and E-commerce sectors.
It provided valuable insights into how Indian design, branding and
marketing professionals and companies could learn from the Hong
Kong experience and use the city as a platform to expand their
operations overseas.
Photo Download: https://bit.ly/1QmJ95A
About HKTDC
A statutory body established in 1966, the Hong Kong Trade
Development Council (HKTDC) is the international marketing arm for
Hong Kong-based traders, manufacturers and services providers. With
more than 40 offices globally, including 13 on the Chinese
mainland, the HKTDC promotes Hong Kong as a platform for doing
business with China and throughout Asia. The HKTDC also organises
international exhibitions, conferences and business missions to
provide companies, particularly SMEs, with business opportunities
on the mainland and in overseas markets, while providing
information via trade publications, research reports and digital
channels including the media room. For more information, please
visit: www.hktdc.com/aboutus. Follow us on Google+, Twitter @hktdc,
LinkedIn.
Google+: https://plus.google.com/+hktdc
Twitter: http://www.twitter.com/hktdc
LinkedIn:
http://www.linkedin.com/company/hong-kong-trade-development-council
Source: HKTDC
Contact:
In India: Please contact Cumulus PR
Rajani Vickram, Tel: +99 99765958, Email: rajani@cumulus.net.in
Purnima Walia, Tel: +99 99803615, Email: purnima@cumulus.net.in
In Hong Kong: HKTDC's Communication and Public Affairs Department:
Joe Kainz, Tel: +852 2584 4216, Email: joe.kainz@hktdc.org
Copyright 2016 ACN Newswire . All rights reserved.
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