CULVER CITY, Calif.,
April 8, 2016 /PRNewswire/ -- In
celebration of the nationwide release of Ghostbusters, one
of the most highly anticipated movies of the summer, Sony Pictures
Consumer Marketing is collaborating with Nas, the hip-hop icon and
entrepreneur, for Nas x Ghostbusters, a new
Ghostbusters fashion collection. Inspired by the
classic film, Nas, one of the world's biggest Ghostbusters
fans, has curated the collection, with high-profile and upscale
brands, which will launch this spring.
Nas x Ghostbusters is teaming up with six brands,
covering streetwear (featuring Nas' personal clothing line, HSTRY),
caps (New Era), footwear (FILA), headphones (Monster), eyewear
(Italia Independent), and bikes (Tokyobike).
HYPEBEAST will exclusively unveil the Nas x Ghostbusters
collection online at Hypebeast.com with a Behind the Scenes video
and a LookBook featuring Nas modeling the clothes, shot on location
at Sony Pictures' Culver City
studio.
The collection will also be sold at Ron Herman in Los Angeles. To celebrate the collaboration, a
launch event will be hosted by Nas at the flagship Ron Herman Melrose store on May 14.
In addition, the Nas x Ghostbusters line will be sold at the
cult Parisian luxury store colette. colette will promote the
collection via themed window displays and a takeover of the iconic
water bar. A launch event for fashion influencers and
entertainment press will be held at the store on May 17, hosted by Nas. The collection will
also be offered online on www.colette.fr.
"The Nas x Ghostbusters collection takes our Ghostbusters
collaborations to the next level," said Mark Caplan, Senior Vice President, Global
Consumer Products for Sony Pictures Entertainment. "There's no
bigger Ghostbusters fan than Nas – he grew up with the
franchise – and, along with these iconic partners, has done a great
job interpreting the characters and movies into these amazing,
fashion-forward products. The collaboration was not only a
natural fit between these brands, but an opportunity to add a
modern, high-end twist to Ghostbusters."
Nas added, "Ghostbusters was a staple childhood movie for me,
one my mother took me to see, and I still love watching today with
my son."
The anchor brand in this program is Nas' own recently launched
apparel brand, HSTRY, which pays homage to his own history growing
up in the 80s and 90s. The HSTRY x Ghostbusters
collection features an array of premium graphic tees, joggers
and outerwear. The collection will be sold at retailers such
as Ron Herman in LA and colette in Paris beginning in May.
A longtime fan of FILA, Nashandpicked the brand to be a part of
the capsule. The FILA x Ghostbusters collaboration will give
fans the option to choose from a variety of classic Heritage
styles, among them the Original Fitness, FX-100 and T-1 Mid
silhouettes, offered in multiple colorways and decorated with the
iconic Ghostbusters logo.
Inspired by the film's iconic characters, the New Era x
Ghostbusters collaboration will include a variety of cap
styles and silhouettes including Old Golfers and 9FIFTY snapbacks.
Select caps will also feature a play on Nas' famed lyrics,
including "Slime State of Mind." The caps will also be sold
on NewEraCap.com, New Era locations in Japan and New Era Locations in Europe
The Italia Independent x
Ghostbusters collaboration includes Italia
Independent iconic models and oversize classical frames. I•I
Eyewear, the modern and technologically-advanced family, also
offers classic shapes with Ghostbusters-inspired
digital printed patterns decorated with the iconic Ghostbusters
logo. The line will be sold at Italia Independent boutiques in NY,
Paris, Miami, Milan.
Monster™, the world leader in high-performance personal audio,
introduced the Nas x Ghostbusters Elements Platinum Limited
Edition wireless on-ear headphones and ClarityHD in-ear
headphones. The headphones, developed in collaboration with Nas'
fashion label, will feature a sleek platinum finish and white
padded headband with the Ghostbuster logo emblazoned within its
plush white ear cups.
The Tokyobikex Ghostbusters collaboration will include a
limited edition Single Speed bicycle designed with custom graphics
and a metallic, iconic Ghostbusters headbadge. The bicycle will be
available through Tokyobike's dedicated shop in New York City.
ABOUT "GHOSTBUSTERS"
Ghostbusters makes its
long-awaited return, rebooted with a cast of hilarious new
characters. Thirty years after the beloved original franchise
took the world by storm, director Paul
Feig brings his fresh take to the supernatural comedy,
joined by some of the funniest actors working today – Melissa McCarthy, Kristen Wiig, Kate
McKinnon, Leslie Jones, and
Chris Hemsworth. This summer,
they're here to save the world! The film is produced by
Ivan Reitman and Amy Pascal, and written by Katie Dippold & Paul
Feig, based on the film "Ghostbusters," written by
Dan Aykroyd and Harold Ramis and directed by Ivan Reitman. The film will be released in
theaters nationwide on July 15,
2016.
About Sony Pictures Entertainment
Sony Pictures
Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a
subsidiary of Tokyo-based Sony
Corporation. SPE's global operations encompass motion picture
production, acquisition and distribution; television production,
acquisition and distribution; television networks; digital content
creation and distribution; operation of studio facilities; and
development of new entertainment products, services and
technologies. For additional information, go to
http://www.sonypictures.com.
About Ron Herman
Ron Herman, the iconic LA retail
store is celebrating 40 years—and what better way to do so than
participating in an exciting collaboration with
Ghostbusters, one of the most fun movies of all time. The
Melrose landmark store will create a complete environment to give
customers a true Ghostbusters experience. Clothing,
shoes, hats, headphones, bikes, as well as lots of toys will be
available for purchase online and in-store, launching at the time
of the event. The original car along with other memorable
movie items will be on display. Paranormal fun for
those who ain't afraid of no ghosts!
About colette
colette is located on 213 rue
Saint-Honoré in Paris. Spanning three levels, customers are
invited to encounter the colette experience, which comprises a
trendy and stylish assortment of new brands, exclusives,
pre-releases, limited editions, established designers, fresh
talents and forgotten labels, plus a bookshop, exhibit space and
the famous water bar. The eshop www.colette.fr has
daily news, events and special projects, as well as a monthly
podcast. Facebook: (colette Paris), Twitter and Instagram @colette
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/sony-pictures-consumer-marketing-teams-up-with-hip-hop-icon-and-entrepreneur-nas-for-nas-x-ghostbusters-fashion-collection-300248541.html
SOURCE Sony Pictures Entertainment