Sprint Revolutionizes Wireless Shopping Experience by Introducing Sprint® Direct 2 You
April 13 2015 - 12:44AM
Business Wire
Sprint brings the store experience whenever and
wherever you want it. Customers can choose the service in their
home, office or any other location.
Sprint (NYSE:S) today will transform forever the way customers
buy or upgrade their mobile phones, tablets and other connected
devices with the introduction of Sprint Direct 2 You.
Sprint is bringing an in-store experience to the comfort of a
customer’s own home, office or other location they choose
with this innovative service that is unlike anything else in
wireless today. With Sprint Direct 2 You, a Sprint-trained expert
will bring a Sprint mobile device to a customer's location, set it
up and transfer all of their content, including contacts, pictures,
videos and apps, from their old device to a new one. The experience
also includes the Sprint expert performing a tutorial and offering
tips to help the customer become familiar with using the new mobile
device.
Sprint developed this service based on customer research and
insights that clearly indicated the need for a revolutionary
service like this one.
This new service is expected to place about 5,000 Sprint Direct
2 You cars in major metropolitan areas by the end of the year to
make wireless shopping more convenient.
“With our new Sprint Direct 2 You fleet of cars, it’s as if we
are adding 5,000 additional stores,” Sprint CEO Marcelo Claure
said. “However, these mobile stores will be continuously on the
move based on customer demand.”
Time is the most precious asset for current and future Sprint
customers who find it inconvenient to visit a store. Others have
shared that they are reluctant to order online and receive a
new device at home because it is challenging to start using it
without help. It’s not easy to transfer the contacts, pictures,
videos, apps and other content from an old device to a new one.
Setting up a new phone and learning how to use new features also
can be difficult, and these functions are usually performed in a
store. Sprint teams listened to these customer concerns and
invented Sprint Direct 2 You, transforming the way American
wireless consumers will shop for smartphones and other mobile
devices.
“We’re constantly listening to our customers, and we learn from
them what they want in a great wireless phone experience so that we
can remove their pain points,” Claure said. “As a result, we
created Sprint Direct 2 You, a whole new way of buying wireless.
With Direct 2 You, Sprint brings an amazing, convenient in-store
experience directly to the customer – in the comfort of wherever
they want to be. Customers will never have to worry about
transferring their own data or being handed a device they do not
know how to use.”
The national rollout of Sprint Direct
2 You begins today in Sprint’s hometown – the Kansas City
metropolitan area – for upgrade-eligible customers. On April
20, Sprint Direct 2 You will be available in the Chicago
and Miami markets, with expansion nationally expected to follow
throughout 2015.
Here’s how it works:
- Qualified customers receive an offer
via text or email to upgrade their phone.
- Customers call the Sprint phone number
in the text or email to take advantage of the offer and schedule an
appointment for this free service.1
- A Direct 2 You Expert arrives when and
where the customer requests, sets up and activates the new phone,
transferring all contacts and data from the old phone, then
personalizes the new device to the customer’s specifications.
- Customers can choose to turn in their
old phones for recycling or reuse.
The Sprint experts are particularly skilled in helping customers
make the switch from a phone using the Android operating system to
one running on Apple’s iOS, or vice versa. While this can be a
complex process, the expert will manage it to make it easy for the
customer.
“We take for granted that it is easy to switch between different
types of phones, but it actually is very complex,” Claure said. “By
bringing the in-store experience directly to customers, we can make
that change painless, worry-free and do it in the comfort of a
location where the customer wants it.”
Sprint Direct 2 You is one more way the company is inviting
wireless consumers to discover Sprint and experience what tens of
millions of Sprint customers already know:
- Sprint offers the Best Value in
Wireless with compelling rate plans, including Cut Your Bill
in Half and device purchasing options such as iPhone for
Life Plan or the recently launched Unlimited Plus Plan that
allows customers to upgrade their mobile phones every year.
- The Sprint network’s performance
continues to improve, providing significantly better call quality
and faster data speeds in a growing number of
places. According to independent mobile analytics firm
RootMetrics®, results for second half 2014 show Sprint with the
highest net gain in first-place or shared first-place RootScore®
and network award wins in Overall Performance, Reliability, Call
and Text performance. 2
Online Press Kit
Additional information about Sprint Direct 2 You, including
images and an infographic, can be found by clicking Direct 2 You
Press Kit.
About Sprint
Sprint (NYSE: S) is a communications services company
that creates more and better ways to connect its customers to
the things they care about most. Sprint served nearly 56
million connections as of Dec. 31, 2014, and is widely recognized
for developing, engineering and deploying innovative technologies,
including the first wireless 4G service from a national carrier in
the United States; leading no-contract brands including Virgin
Mobile USA, Boost Mobile, and Assurance Wireless; instant national
and international push-to-talk capabilities; and a global Tier 1
Internet backbone. Sprint has been named to the Dow Jones
Sustainability Index (DJSI) North America for the past four years.
You can learn more and visit Sprint
at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.
1 Within participating markets, Sprint will have specific
delivery zones. Upon setting up your appointment, the specialist
will determine if your desired location is eligible for Direct 2
You.
2 RootMetrics award rankings based on RootMetrics 2H 2014 US
National and 125 Metro RootScore Reports (July – December 2014) for
mobile performance as tested on best available plans and devices on
4 mobile networks across all available network types. The
RootMetrics award is not an endorsement of Sprint. Your results may
vary. See rootmetrics.com for details.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150412005072/en/
SprintMelinda Tiemeyer, 913-315-3607melinda.g.tiemeyer@sprint.com
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