KNOXVILLE, Tenn., Jan. 23, 2017 /PRNewswire/ -- Regal Entertainment
Group, a leading motion picture exhibitor owning and operating one
of the largest theatre circuits in the United States,
today announces that Regal is rewarding the top Crown Club members
from each of the Regal Cinemas across the country. In
celebration of a successful relaunch of the Crown Club in 2016, the
winners will receive a free popcorn each week for all of
2017.
"Our members and fans have voted overwhelmingly that the Regal
Crown Club is the preferred loyalty program in our industry.
With approximately 12-million active members, no other loyalty
program in our industry comes close to our size and scope. The
Crown Club has been a true success since the relaunch in early
2016, giving our members more choices and more rewards," said
Ken Thewes, Chief Marketing Officer
at Regal Entertainment Group. "We are excited to start 2017
by thanking and recognizing our most loyal fans and will continue
to look for innovative ways to reward all of our loyal moviegoers
throughout the year."
These top members were selected due to their loyal visitation to
our Regal Cinemas across the country throughout 2016. For
this achievement, they are being gifted with a free small popcorn
each week in 2017. This bonus will be loaded on the
individuals' Crown Club card for them to redeem and enjoy each week
to show our appreciation for their loyalty. For a full list
of all winners by location, please visit
http://www.regmovies.com/promotions/RegalWinnersRow.
"Through the Regal Crown Club, the industry-leading loyalty
program, we continue to look for new ways to recognize our top
members," said Kelly Hawkins, Vice
President of Loyalty at Regal Entertainment Group. "After a
successful 2016, we wanted to reward those top Crown Club members
who make Regal their home theatre choice for moviegoing."
Regal fans are encouraged to like Regal Cinemas' Facebook page
and download the Regal Movies app. Moviegoers can program their
favorite theatre and purchase tickets all from their mobile device.
The Regal app also gives patrons the ability to upload their Regal
Crown Club card straight to their phone for easy access while
on-the-go. Through the industry-leading Regal Crown Club, members
accumulate credits at the box office and concession stand to earn
rewards including free popcorn, soft drinks and movies. Free
membership is available at the box office or online at
http://www.regmovies.com/Crown-Club.
About Regal Entertainment Group:
Regal Entertainment
Group (NYSE: RGC) operates one of the largest and most
geographically diverse theatre circuits in the United States, consisting of 7,310 screens
in 565 theatres in 42 states along with Guam, Saipan, American Samoa and the District of Columbia as of September 30, 2016. The Company operates theatres
in 46 of the top 50 U.S. designated market areas. We believe that
the size, reach and quality of the Company's theatre circuit not
only provide its patrons with a convenient and enjoyable
movie-going experience, but is also an exceptional platform to
realize economies of scale in theatre operations.
Additional information is available on the Company's website at
www.REGmovies.com.
Media
Contact:
Richard M. Grover
Vice President of Marketing & Communications
Regal Entertainment Group
richard.grover@REGmovies.com
865-925-9539
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SOURCE Regal Entertainment Group