MIAMI, July 21, 2015 /PRNewswire/ -- Royal Caribbean
International, the world's largest global cruise line, has named
Jim Berra Chief Marketing Officer.
Jim will be responsible for all aspects of the cruise line's
marketing program, including brand strategy and positioning,
consumer and trade advertising, web and loyalty marketing,
research, brand development and communications. He will report to
Michael Bayley, Royal Caribbean
International President and CEO.
"We are delighted to have Jim join our team," said
Michael. "With so many exciting initiatives on the immediate
horizon for our brand, we feel that Jim's impressive history of
creativity and proven results will continue the momentum of
innovation the brand has created."
Jim most recently served as senior vice president and chief
marketing officer for Carnival Cruise Line where he oversaw the
company's advertising, public relations, customer marketing and
digital efforts.
Previously, he served as senior vice president and general
manager for Rodale Interactive, where he led the development and
marketing of the company's online businesses. Rodale is a global
media company publishing some of the best-known health and wellness
lifestyle magazines and books. Prior to that Jim also held various
marketing positions at Starwood Hotels & Resorts including as
the senior vice president of customer marketing and strategic
alliances, where he oversaw Starwood's loyalty programs, customer
relationship management and strategic alliances. Jim began his
marketing career at Hyatt Hotels & Resorts.
Jim received Bachelor's degrees in economics and philosophy from
Northwestern University. He has been
recognized with several awards and was listed as one of the World's
50 Most Influential CMOs in 2013 and 2014 by Forbes Magazine;
received the Industry Impact Award by Inside Flyer Magazine; and
was included in Brand Week's list of Next Generation Marketers.
Royal Caribbean International is an award-winning global cruise
brand with a 46-year legacy of innovation and introducing industry
"firsts" never before seen at sea. The cruise line features
an expansive and unmatched array of features and amenities only
found on Royal Caribbean including, jaw-dropping, Broadway-style
entertainment and industry-acclaimed programming that appeals to
families and adventurous vacationers alike. Onboard, guests are
catered to with the cruise line's world-renowned friendly and
engaging Gold Anchor Service by every staff and crew member. Royal
Caribbean has been voted "Best
Cruise Line Overall" for 12 consecutive years in the Travel Weekly
Readers Choice Awards. The cruise line sails 23 of the world's most
innovative cruise ships to the most popular destinations in
Bermuda and the Caribbean, Europe, Canada and New England, Alaska, South
America, Asia, and
Australia and New Zealand. Media can stay up-to-date by
following @RoyalCaribPR on Twitter, and visiting
RoyalCaribbeanPressCenter.com. For additional information or to
make reservations, vacationers should call their travel agent;
visit RoyalCaribbean.com; or call (800) ROYAL-CARIBBEAN.
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SOURCE Royal Caribbean International