STAMFORD, Conn., May 25, 2016 /PRNewswire/ -- With fast food
at the click of a button and meal delivery just an app away,
Americans are spending less time in the kitchen cooking homemade
meals. People still enjoy cooking but simply don't have the time
they used to1, and many sacrifice nutrition or taste for
convenience. Gordon Ramsay, a
multi-Michelin-star chef, television host, producer and
restaurateur, is teaming up with Philips Airfryer to show how
making healthy meals can be both fast and delicious – satisfying
hectic schedules and a wide range of palates.
"Living a healthy lifestyle is so important to my family," said
Ramsay. "Tana and I do our best to cook at home as much as
possible, and I love the versatility Philips' Airfryer offers
delivering dishes with great taste and texture, in a short amount
of time."
Through the partnership, Ramsay will share his favorite recipes
using the Philips Airfryer through easy, instructional videos that
will be available on www.philips.com/airfryer. He will also make an
appearance at BottleRock Napa Valley, the three-day music, wine,
food and craft brew festival situated in the heart of America's
wine and food playground.
"It's been said that food has the power to change your life, and
we've found that to be true when hearing from over five million
people who already use Philips Airfryer," said Maartje Loomans, Marketing Director for Philips
Domestic Appliances. "The Airfryer has the ability to transform
even the simplest ingredients into a tasty, healthy, homemade meal
that will please the whole family."
Philips Airfryer is an easy-to-use, multi-tasking kitchen
appliance that revolutionizes at-home frying and has the
versatility to bake, roast and grill. With its one-of-a-kind Rapid
Air technology and just a tablespoon of oil or less, foods – from
snacks and entrees to even dessert – are cooked in a matter of
minutes with up to 75 percent less fat2 without any
flavor being compromised. The proprietary technology and unique
starfish design circulates hot air with speed and precision,
delivering perfectly cooked food that is crispy on the outside and
tender on the inside every time. Ninety-three percent of consumers
say that Philips Airfryer helps them to cook healthier dishes,
making it the perfect solution for busy home cooks looking to
create healthy, quality food with ease, simplicity and consistent
results.
For more information about Philips Airfryer, visit
www.philips.com/airfryer. For recipe inspiration, download Philips
Airfryer's convenient mobile app which includes 200 recipes from
the around the world in addition to helpful tips and video
content.
The Philips Airfryer retails for $249.99
to $349.00 and is available at Williams-Sonoma, Bed Bath
& Beyond, HSN, Amazon and other fine retailers.
Notes to Editor:
1The Washington Post. "The slow death of the
home-cooked meal"; Published March
2015.
2As shown in a laboratory using french fries, canola oil
and compared to a deep fryer.
About Royal Philips
Royal Philips (NYSE:
PHG, AEX: PHIA) is a diversified health and well-being company,
focused on improving people's lives through meaningful innovation
in the areas of Healthcare, Consumer Lifestyle and Lighting.
Headquartered in the Netherlands, Philips posted 2015 sales
of EUR 24.2 billion and employs approximately 104,000
employees with sales and services in more than 100 countries. The
company is a leader in cardiac care, acute care and home
healthcare, energy efficient lighting solutions and new lighting
applications, as well as male shaving and grooming and oral
healthcare. News from Philips is located
at www.philips.com/newscenter.
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SOURCE Royal Philips