Pfizer Partners with Breast Cancer Leaders to Chronicle the Lives of Women with Metastatic Breast Cancer through the Lenses o...
September 30 2015 - 5:00PM
Business Wire
Next chapter of the “Breast Cancer: A Story
Half Told” initiative encourages all to share photos and messages
of hope using the hashtag #StoryHalfTold
Pfizer Inc., in partnership with five leading breast cancer
advocacy organizations, today announced the next chapter of the
Breast Cancer: A Story Half Told initiative, launched in 2014 to
identify public misperceptions and gaps in knowledge surrounding
metastatic breast cancer (MBC), the most advanced form of breast
cancer. Research conducted as part of this initiative revealed that
the majority of Americans (60%) reported they know little to
nothing about MBC.1 The new chapter aims to address this lack of
understanding through the perspectives of women living with MBC, as
chronicled by prominent photographers.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20150930006710/en/
Khadijah
“The findings from our Story Half Told research underscored the
need to bring metastatic breast cancer into the public dialogue in
a meaningful way. Through this program, we are aiming to do that
not only by communicating the facts about metastatic breast cancer,
but by sharing the stories of women who are living with it,” said
Liz Barrett, president and general manager, Pfizer Oncology.
“Pfizer is proud to be working with our advocacy partners and Story
Half Told participants to dispel misperceptions, combat stigma and
foster a more inclusive breast cancer conversation going
forward.”
MBC affects 150,000-250,000 women in the U.S. alone.2 As part of
this initiative, five photographers with a significant Instagram
presence have joined with Pfizer to capture the daily lives of five
women living with MBC. This photography-based initiative is
featured on the @StoryHalfTold Instagram account, as well as on
www.StoryHalfTold.com and the program Facebook and Twitter
accounts. Through this program, Pfizer invites others with MBC and
all those who support them, to join in and share their own photos
and messages of hope using the hashtag #StoryHalfTold.
“Story Half Told continues my dream as a lifer to help educate
the nation about metastatic breast cancer,” said Holley Kitchen,
who participated in the program. “Through photography, this
program depicts the unique challenges we face daily – and expresses
that our lives continue as normally as possible despite our
disease.”
“The Story Half Told program strives to create an environment
where people across the country can become more knowledgeable about
metastatic breast cancer,” said Shirley Mertz, president,
Metastatic Breast Cancer Network. “At the same time, they can join
an initiative to support women living with the disease who often
feel alone. When people truly understand what a group of women are
facing, human compassion, improved communications and support
naturally follow.”
Women Living with MBC and the Photographers
The five women living with MBC who are participating in this
initiative are advocates, bloggers, working professionals, mothers,
daughters and/or wives – all who openly share the realities of the
disease and the joys of their full and meaningful lives through
this program. The photographers they have been paired with have
taken photos for prominent publications, developed cancer
photo-documentaries, been featured in museum collections and
possess a passion for sharing their work with a collective fan base
of millions on social media.
Meet the women who are sharing their stories and the
photographers who are bringing them to life:
- Jennifer
Campisano with photographer Pei
Ketron
- Khadijah
Carter with photographer Steve
McCurry
- Jill Cohen
with photographer Ben Heath
- Holley
Kitchen with photographer Angelo
Merendino
- Carol
Miele with photographer Chris
Ozer
About the Partner Organizations
Since the inception of Breast Cancer: A Story Half Told, its
success has been dependent on valuable input received from the
patient advocacy community. To introduce the next chapter, Pfizer
worked with a diverse group of breast cancer advocacy
organizations, who provided counsel and support:
- BreastCancer.org
- Cancer Support Community
- Living Beyond Breast Cancer
- Metastatic Breast Cancer Network
- Young Survival Coalition
About Breast Cancer: A Story Half Told
Pfizer launched Breast Cancer: A Story Half Told in October 2014
hand-in-hand with a steering committee of patient advocates,
healthcare professionals and subject-matter experts by unveiling
research aimed at understanding the societal misperceptions of MBC
and gaps in patient-physician dialogue. These results culminated in
a public call-to-action to heighten understanding and knowledge of
MBC within society as whole and improving patient-physician
conversations.
A survey of 2,000 U.S. adults conducted as part of the launch in
2014 informed this next chapter of Breast Cancer: A Story Half Told
and revealed:1
- More than 60% of respondents reported
they know little to nothing about MBC.
- Widespread misperceptions exist around
the disease, including:
- 72% incorrectly believed that breast
cancer in the advanced stages is curable if diagnosed early.
- 50% incorrectly believed breast cancer
progresses because patients either did not take the right treatment
or preventative measures.
Pfizer Inc.: Working together for a healthier
world®
At Pfizer, we apply science and our global resources to bring
therapies to people that extend and significantly improve their
lives. We strive to set the standard for quality, safety and value
in the discovery, development and manufacture of health care
products. Our global portfolio includes medicines and vaccines as
well as many of the world's best-known consumer health care
products. Every day, Pfizer colleagues work across developed and
emerging markets to advance wellness, prevention, treatments and
cures that challenge the most feared diseases of our time.
Consistent with our responsibility as one of the world's premier
innovative biopharmaceutical companies, we collaborate with health
care providers, governments and local communities to support and
expand access to reliable, affordable health care around the world.
For more than 150 years, Pfizer has worked to make a difference for
all who rely on us. To learn more, please visit us at
www.pfizer.com.
_________________
1 Breast Cancer Survey, sponsored by
Pfizer Oncology. April 2014.
2 Living Beyond Breast Cancer. Silent
voices: preferences for information, support and practical service.
Available at: http://www.advancedbc.org/node/26. Accessed September
2, 2015.
This press release has an accompanying Smart Marketing Page
providing further details about the organization, products and
services introduced above. You can access the Smart Marketing Page
via the following link:
http://smp.businesswire.com/pages/pfizer-partners-breast-cancer-leaders-chronicle-lives-women-metastatic-breast-cancer-through-l
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150930006710/en/
Pfizer Inc.Sally Beatty, 347-330-7867
Pfizer (NYSE:PFE)
Historical Stock Chart
From Aug 2024 to Sep 2024
Pfizer (NYSE:PFE)
Historical Stock Chart
From Sep 2023 to Sep 2024