PAR Completes Integration of Brink POS® with Punchh Mobile Engagement and Actionable Insights Platform
January 14 2016 - 7:30AM
Business Wire
Brink POS Now Seamlessly Engages Guests with
Punchh Mobile Engagement Platform
ParTech, Inc., a leading global provider of point-of-sale
solutions to the restaurant industry, today announced an agreement
with Punchh, the premier provider of mobile loyalty and CRM
technologies. Under the terms of the agreement, the companies have
integrated the Punchh platform with the Brink POS Software solution
for restaurants.
“Our collaboration with PAR allows us to deliver a world-class
technology solution which will greatly improve the experience for
our customers and their guests,” said Vic Mahadevan, Chief
Executive Officer of Punchh. “We are thrilled to partner with the
Industry-leading Brink POS platform from PAR to help drive guest
engagement for restaurant operators and more importantly, provide
them with the analytical tools and insights they need to grow their
business.”
The Punchh Platform provides operators the ability to engage
guests outside the walls of their restaurant in a fun and
meaningful way. Using gamification, social media, and the ability
to deliver creative loyalty programs, Punchh not only engages
consumers, but also provides intuitive and powerful analytics to
ensure programs are delivering or exceeding the expected
returns.
Using the power of social networking, the Punchh-powered apps
encourage customers to refer their friends to the brand and can
reward them for that loyalty. This powerful referral tracking tool
helps restaurants better understand the full network value of the
brands’ biggest advocates.
“Mobile consumer engagement provides new and powerful
opportunities for restaurants to grow their businesses. By
integrating PAR’s Brink POS into a broader ecosystem of Mobile
products and capabilities from Punchh, we will continue to deliver
the most innovative solutions to our customers,” said Paul Rubin,
VP of Brink POS at PAR. “We welcome Punchh into our ecosystem
community and look forward to a successful partnership that drives
value to our customers.”
The integrated Punchh solution with Brink POS is currently
deployed across a number of different restaurant brands. For more
information about PAR Brink POS and its leading cloud point-of-sale
solution, visit www.partech.com.
About Punchh
Punchh, the restaurant industry's leading mobile loyalty and
insights platform, delivers the industry's most comprehensive
mobile engagement suite built atop of its enterprise-class CRM
marketing software. Based in the heart of Silicon Valley, Punchh
helps brands drive consumer engagement through
private-label mobile apps which deliver loyalty, gift cards,
gaming/sweepstakes, surveys, social referrals and reviews,. The
Punchh Platform also tightly integrates with 3rd party systems
including POS and Digital Ordering. The Punchh turn-key solution
helps operators get to know their guests with actionable
insights by housing various data sets within a single
platform, and enabling them to communicate on a 1:1 basis in
real time. Representative clients include Arby's, FOCUS
Brands, (Schlotzsky's, Moe's Southwest Grill,) Rita's Italian Ice,
CiCi's Pizza, TGIF, Dairy Queen, Capriotti's, and Cafe Rio.
About PAR Technology Corporation
PAR Technology Corporation's stock is traded on the New York
Stock Exchange under the symbol PAR. PAR’s Hospitality segment has
been a leading provider of restaurant and retail technology for
more than 30 years. PAR offers technology solutions for the full
spectrum of restaurant operations, from large chain and independent
table service restaurants to international quick service
chains. Products from PAR also can be found in retailers,
cinemas, cruise lines, stadiums and food service companies. PAR’s
Government Business is a leader in providing computer-based system
design, engineering and technical services to the Department of
Defense and various federal agencies. Visit www.partech.com
for more information.
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version on businesswire.com: http://www.businesswire.com/news/home/20160114005321/en/
PAR Technology CorporationChristopher R. Byrnes, 315-738-0600
ext. 6226cbyrnes@partech.com
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