New York & Company Launches Customer-Inspired Capsule Collections
February 22 2017 - 10:00AM
Business Wire
The #IAmNYandCo Campaign will Launch Online and
in Atlanta Stores on February 22nd
Specialty women’s apparel chain, New York & Company, Inc.
[NYSE:NWY] is thrilled to announce the launch of collections
inspired by customers. These collections will derive inspiration
directly from New York & Company’s most loyal shoppers to
create diverse styles that attest to the brand’s dedication to
empowering women.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170222005303/en/
(Source: New York & Company)
The first collection of this kind is inspired by long-time New
York & Company customer, Dr. Roblena E Walker. Walker, a
Research Scientist and Public Health Professor, has been a loyal
New York & Company client for over 20 years. Since her first
purchase of white-washed boot cut jeans, Walker has believed in the
clothing and the brand. “The thing I love most about this brand is
that the pieces are more than just clothes - it's a way of life. I
am New York & Company,” Walker expresses. “When I slip on a
beautiful dress and statement necklace, I can conquer any obstacle
I may encounter. More importantly, I immediately obtain a huge
boost in confidence that further positions me to empower other
women.”
Walker stars in the brand’s newest campaign, where she styles
each look herself. “It’s always exciting to see how our clients
style each piece in their own way,” states Greg Scott, CEO of New
York & Company. “We will continue turning to them for
inspiration while in doing so, #IAmNYandCo will give women who
share a love for fashion a chance to inspire each other.”
To celebrate, New York & Company is hosting in-store launch
parties for Walker in her hometown of Atlanta, GA on February 24th
and 25th at Cumberland Mall and The Shoppes at Webb Gin,
respectively. The capsule collection will consist of 9 styles,
which will be available online and in select Atlanta stores
beginning February 22nd.
For more information, please visit:
www.nyandcompany.com@nyandcompany@roblena#IAmNYandCo
New York & Company, Inc. is a specialty
retailer of women's fashion apparel and accessories, and the modern
wear-to-work destination for women, providing fashion that is
feminine, polished, on-trend and versatile. New York & Company,
Inc. helps its customers feel confident, put-together, attractive
and stylish by providing affordable fashion. The Company's
proprietary branded New York & Company® merchandise is
sold through its national network of retail stores and online
at www.nyandcompany.com. The Company operates over 400 stores
nationwide.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170222005303/en/
Press:Paul Wilmot CommunicationsNicolette Ficchi,
212-206-7447nficchi@paulwilmot.com
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