NEW YORK, July 15, 2015 /PRNewswire/ -- New
York & Company (NYSE: NWY) is pleased to announce that
actor, musician and style influencer Jennifer Hudson will be
the new face of their Soho Jeans Collection. The award
winning actress, accomplished songstress and generous
philanthropist will appear in an in-store, print, digital and
social (#ItJustFits) marketing campaign wearing the New York-designed denim line that is inspired
by a downtown Soho attitude. The new Soho Jeans Collection
and Jennifer Hudson hit stores
Wednesday, July 22, 2015.
In the campaign, Hudson is depicted in a familiar work
environment: on a cobblestone set of a film, on stage with
microphone in hand, in a glamorous loft at the piano and seated in
a director's chair on a movie studio lot. Effortlessly styled
in a variety of separates that reflect the 70's inspired fashion
that is happening now, Hudson is seen in a range of Soho Jeans
styles, from high waist flare sailor jeans, boyfriend jeans and
high waist jean leggings, to a boho fringed skirt.
The Soho Jeans Collection, available exclusively at New York & Company is sold at stores
across the country and online at www.nyandcompany.com, retailing
for under $70 and available in sizes
0-18. To celebrate the launch of the campaign, New York & Company customers who purchase
a pair of Soho Jeans can get an additional pair for free.
"I have always loved Jennifer
Hudson. She is a true inspiration. Jennifer embodies
the aspirations of so many women. She inspires us with her
commitment to realize her dreams every day. We felt the Soho Jeans
Collection was the perfect fit for Jennifer, as it is inspired by
music, reflects a cool attitude and fits her busy lifestyle,"
explained Gregory Scott, New York
& Company's CEO.
"What I love most about New
York is the diversity. It's a haven for individuality and I
have always found that to be inspiring. That sort of energy affects
me in all ways but especially when it comes to my style.
New York & Company's Soho
Jeans Collection helps women the same way with a line that's
fashion forward, great fitting and comfortable for whatever your
day brings," says new spokeswoman Jennifer
Hudson.
About New York & Company
New York & Company, Inc. is a
specialty retailer of women's fashion apparel and accessories, and
the modern wear-to-work destination for women, providing perfectly
fitting pants and NY Style that is feminine, polished, on-trend and
versatile – all at compelling values. The Company's proprietary
branded New York &
Company® merchandise is sold exclusively through its
national network of retail stores and online at
www.nyandcompany.com. The Company operates 504 stores in 43 states.
Additionally, certain product, press release and SEC filing
information concerning the Company are available at the Company's
website: www.nyandcompany.com.
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SOURCE New York &
Company