New York & Company & Eva Mendes Collaboration Extended to 2019
June 18 2015 - 7:00AM
Business Wire
New York & Company (NYSE:NWY), and actress and style
icon Eva Mendes announced today that they have extended
their agreement to collaborate on the successful Eva Mendes
Collection through 2019, which first launched in September 2013.
Additional terms of the deal were not disclosed. The deal with New
York & Company was brokered by Creative Artist Agency (CAA) on
behalf of its client Eva Mendes.
Eva Mendes collaborates with the NY&C design team to provide
an expanded offering with 5 seasonal collections and 11 unique
deliveries a year, which feature apparel and accessories. The Eva
Mendes Collection, exclusively at New York & Company is sold at
New York & Company stores across the country and featured in
six specialty Eva Mendes boutiques: Willowbrook, (NJ), Shops at La
Cantera (TX), Broward (FL), Coronado Center (NM), Valencia Town
Center (CA) and Plaza Bonita (CA). The Eva Mendes Collection
exclusively at New York & Company consists of blouses, skirts,
dresses and accessories all retailing for under $100 and are
available in sizes 0-18 in-stores and online at
www.nyandcompany.com.
Gregory Scott, New York & Company’s CEO, stated: “We are
extremely pleased to extend our very successful collaboration with
Eva Mendes. The Eva Mendes Collection speaks to everyday glamour
and has enabled us to build a desk to dinner and occasion business
thereby broadening our consumer reach. We continue to believe that
this partnership provides us a unique opportunity to increase
traffic and grow brand awareness as evidenced by the growth of the
business over the first year and the early success of our six
specialty Eva Mendes boutiques. In that regard we are pleased to
also announce that we are continuing on the next phase of this
growth strategy with the expansion of the Eva Mendes boutiques into
a dedicated Shop in Shop concept in 20-30 stores this fall. Eva has
proven to be a terrific partner and we continue to see
opportunities to grow the collection, and with our new agreement,
look forward to working with Eva for years to come.”
“Fashion has the ability to not only change how you look, but
also how you feel about yourself and interact with those around
you,” says actress and style icon Eva Mendes. “I love New York
& Company’s passion and unwavering commitment to create an
affordably priced collection that allows women to feel confident in
their fashion choices. I am thrilled with the success of the Eva
Mendes Collection and the opportunity to continue and expand on our
collaboration.”
About New York & Company
New York & Company, Inc. is a specialty retailer of women's
fashion apparel and accessories, and the modern wear-to-work
destination for women, providing perfectly fitting pants and NY
Style that is feminine, polished, on-trend and versatile – all at
compelling values. The Company's proprietary branded New York &
Company® merchandise is sold exclusively through its national
network of retail stores and online at www.nyandcompany.com. The
Company operates 504 stores in 43 states. Additionally, certain
product, press release and SEC filing information concerning the
Company are available at the Company's website:
www.nyandcompany.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150618005310/en/
Investor:ICR, Inc.Allison Malkin, (203) 682-8200
New York & Company (NYSE:NWY)
Historical Stock Chart
From Mar 2024 to Apr 2024
New York & Company (NYSE:NWY)
Historical Stock Chart
From Apr 2023 to Apr 2024