DETROIT, Nov. 5, 2015 /PRNewswire/ -- Weber
Shandwick, one of the world's leading global communications and
engagement firms, announced today that it has been appointed public
relations agency of record for MGM Grand Detroit, a unit of MGM
Resorts International.
Weber Shandwick will lead a comprehensive communications program
to elevate MGM Grand Detroit's position as a leading entertainment
destination in the Detroit metro
area. The firm will also drive awareness of the hotel's corporate
social responsibility initiatives, community partnerships and
volunteer programs.
"Weber Shandwick brings a strong understanding of the local
market and clearly showcased its ability and passion to deliver on
a broad range of innovative and creative solutions that will help
us achieve our goals," said Steve
Zanella, President and Chief Operating Officer, MGM Grand
Detroit. "We're excited for this new partnership and are confident
that together we'll collaborate to propel MGM Grand Detroit's
reputation as the city's premier entertainment destination."
"MGM Grand Detroit's luxury accommodations and world-class
dining and entertainment offerings make it a truly one-of-a-kind
destination in the Detroit area,"
said Ellyn Damiani, deputy general
manager and MGM Grand Detroit account lead, Weber Shandwick
Detroit. "We're eager to start working with MGM Grand Detroit to
engage visitors and showcase its contributions to the city of
Detroit."
Weber Shandwick has a long history of success delivering
innovative and measurable results for leading brands. This includes
a broad range of expertise from travel and lifestyle media
relations to promotions, events, reputation management, and crisis
and issues, creating bold, collaborative programs for destination,
transportation and hospitality clients that fully leverage the
diverse, global resources of the agency. Weber Shandwick has earned
an unprecedented 18 Platinum Awards and four Best of Show Awards
for its clients by the Hospitality Sales and Marketing Association
International (HSMAI) Adrian Awards.
About MGM Grand Detroit
The only Forbes Four-Star hotel in the City of Detroit, the only Forbes Four-Star spa
in Michigan, and AAA Four Diamond
Award-winning hotel, MGM Grand Detroit is the city's first and only
downtown hotel, gaming and entertainment destination built from the
ground up. The hotel features 400 chic and stylish guest rooms,
including nine rooftop VIP suites and 56 opulent corner suites.
Guests enjoy signature restaurants; two by world-renowned Chef
Wolfgang Puck and the property's own
sports pub, TAP at MGM Grand Detroit; casual dining options;
lounges; high-energy nightlife; and the only resort-style spa in
Southeast Michigan. More than
30,000 square feet of meeting space hosts everything from large
corporate events to intimate black-tie affairs. MGM Grand Detroit
is a wholly owned subsidiary of MGM Resorts International (NYSE:
MGM). For more information, visit www.mgmgranddetroit.com or
call toll free at (888) 646-3387.
About Weber Shandwick
Weber Shandwick is a leading global communications and
engagement firm in 75 cities across 34 countries and operations
extending to 123 cities in 81 countries. The firm's diverse team of
strategists, analysts, producers, designers, developers and
campaign activators has won the most prestigious awards in the
world for innovative, creative approaches and impactful work,
including being honored as an Ad Age A-List Agency in 2014
and 2015, PRWeek's 2015 Global Agency of the Year and The
Holmes Report's 2014 Global Agency of the Year. Weber Shandwick
and its Prime unit have won a combined 25 Cannes Lions since 2009.
Weber Shandwick was also named a Best Place to Work by Ad
Age in 2014 and PRWeek in 2013 and 2014. The firm
deploys deep expertise across sectors and specialty areas,
including consumer marketing, corporate reputation, healthcare,
technology, public affairs, financial services, corporate social
responsibility, financial communications and crisis management,
using proprietary social, digital and analytics methodologies.
Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For
more information, visit http://www.webershandwick.com.
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