AVEC LES FILLES by Joyce Azria, Now Available at Macy’s
March 15 2017 - 10:50AM
Business Wire
The contemporary lifestyle brand, featuring
beautifully tailored, French-inspired separates and dresses, is
available at more than 150 Macy’s stores and on macys.com
AVEC LES FILLES, now available at Macy’s, is a contemporary
lifestyle brand created by fashion industry favorite Joyce Azria
for the self-assured and stylish woman. French for “with the
girls,” AVEC LES FILLES connects an achievable price point with
aspirational design for a line that hits the millennial woman’s
sartorial sweet spot. The new brand is Azria’s journey into the
“dress code” of the inspired millennial, and aims to redefine how
women express themselves and explore the world through the lens of
fashion.
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Joyce Azria’s new lifestyle brand, AVEC
LES FILLES, mixes a chic French aesthetic with California ease;
AVEC LES FILLES Robe Wrap Dress, $98, now available at select
Macy’s stores and on macys.com. (Photo: Business Wire)
“I’ve always been acutely aware of who the millennial customer
is and how her shopping habits have evolved over time,” said Azria.
“AVEC LES FILLES is uniquely positioned to bring a relevant and
fashionable collection of lifestyle products in the spirit of
today’s shopper, and I am grateful to be bringing my vision to life
with the power of Macy’s.”
The stunningly constructed collection embodies a playfully
sophisticated French aesthetic—think ‘70s Parisian chic with
California ease for a range that is equal parts confident, sexy and
feminine. Soft tailoring, smart separates, and a sophisticated
color palette combine for an effortlessly hip, gamine look.
“Joyce Azria had incredible vision as she steered BCBGeneration
in a direction of success defined by enviable designs,” said
Cassandra Jones, senior vice president of Macy’s Fashion. “With
AVEC LES FILLES, Joyce is bringing a collection tailor-made for the
modern woman—it’s a range of classic, versatile pieces imbued with
innovative treatments. Its ease of wear is as impressive as the
breathtaking design, and we’re thrilled to bring her fresh,
cutting-edge vision to the Macy’s customer.”
Menswear-inspired shirting is accented with femme ruffle details
while overalls receive a chic update rendered in luxurious fabrics.
Lattice-work bodices, bomber jackets in opulent textiles, and
embellished cold-shoulder tops add a formal touch to sportswear,
while jersey dresses with knot details, silk hoodies, and cropped
sweatshirts with satin ties offer an elevated take on the popular
athleisure trend. Rounding out the collection are
outerwear-inspired sleeveless maxi dresses, versatile shift
dresses, and plissé tops that highlight the Rive Droite-cum-Malibu
sensibility that defines the AVEC LES FILLES aesthetic.
The collection retails from $38 to $595, and is available at
more than 150 Macy’s stores and on macys.com.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M),
delivers fashion and affordable luxury to customers at 670
locations in 45 states, the District of Columbia, Puerto Rico and
Guam, as well as to customers in the U.S. and more than 100
international destinations through its leading online store at
macys.com. Via its stores, e-commerce site, mobile and social
platforms, Macy's offers distinctive assortments including the most
desired family of exclusive and fashion brands for him, her and
home. Macy's is known for such epic events as Macy's 4th of July
Fireworks® and the Macy's Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores -- including Herald
Square in New York City, Union Square in San Francisco, State
Street in Chicago, and Dadeland in Miami and South Coast Plaza in
southern California -- are known internationally and are leading
destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by supporting local
and national charities giving more than $69 million each year to
help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170315005914/en/
Macy’s Media RelationsJulie Strider-Fukami,
646-429-5213julie.striderfukami@macys.comorBilly Dumé,
646-429-7449billy.dume@macys.com
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