NEW YORK, Sept. 1, 2016 /PRNewswire/ -- Today, Grandin
Road, a retailer of home décor products featuring inspired design,
casts a fashionable spell on shoppers as it launches its newest
retail experience to celebrate the Halloween season. Grandin Road will bring its
first-ever retail concept store to Macy's in the heart of Herald
Square, a store known for bringing holidays to life. Complete with
magical, mysterious accessories and enchantingly elegant décor, the
retail space is designed to inspire, spook and entertain Macy's
visitors throughout the months of September and October. The
Grandin Road Shop at Macy's Herald Square will bewitch customers
beginning September 1st through
Halloween on October 31st.
The 1,400 square foot pop-up on the main floor will be Macy's
first Halloween concept shop,
immediately greeting customers as they enter the store's 7th Avenue
and 34th Street entrance. The Halloween at Macy's Herald Square pop-up
experience includes two fashion windows that showcase the dramatic
décor of the shop to passersby and continues inside of the store
with four sophisticated vignettes: "Frightfully Fun," "Bewitching,"
"Halloween Glam" and "Macabre and
Mystical". The invitation – with a wink – to customers is, 'Enter
if you dare!'
"To us, and millions of Americans, Halloween is not just a holiday - it's a
lifestyle," said Jennifer Reeves,
Senior Vice President of Brand Marketing at Grandin Road.
"Our concept will bring the holiday to life with a witch's
brew of sight, sound, movement and lighting effects. It will be a
sophisticated and fashion-forward display that - for the first time
- gives customers the opportunity to see, hear, and touch Grandin
Road's one-of-a-kind Halloween
décor."
The store will give fans of the catalog and online retailer a
"touch and feel" experience of the brand's collection, which
includes over 250 unique designs. The Halloween enthusiast will swoon over a selection
of Chrome Skeletons and Designer Pumpkins, in addition to a variety
of its well-known animatronic props, including Haunted Typewriters
channeling messages from another realm and life-like Crawling
Monster Hands. Fans will also have the option to shop exclusive
items available for purchase only at Macy's Herald Square, such as
Halloween-themed bar and serveware,
artisan-crafted skeleton figures and the ability to buy
fan-favorites such as Eyeball Orbs and Window Crasher Ghosts
individually for the first time. Product prices range from
$3.00 - $1,299.
"Macy's Herald Square is one of the most dynamic retail
environments in New York City, and
one of the most exciting selling spaces to launch a first-ever
Halloween concept shop," said
Patti Lee, General Manager of Macy's
Herald Square. "We are beyond thrilled to be welcoming such a
holiday fan favorite as Grandin Road to our store, and creating a
unique experience for our customers that brings the best of
department store and online shopping together. For the person
who loves the ghoulish glam of Halloween, the Grandin Road shop at Macy's Herald
Square is the must-shop destination this year."
The success of Grandin Road's Halloween line has been developing steadily for
over a decade, with the brand's clever and aspirational designs
striking a chord with a growing specialty consumer market. Once
only a single day of costumes and trick-or-treating, Halloween has expanded to a full season of
ghoulish fun and spooky fantasy that people of all ages enjoy
through celebrations, parties and home entertaining.
According to the National Retail Federation, in 2015,
Americans spent $6.9 billion
celebrating Halloween, with
$1.9 billion spent on decorations
alone. Last year, 49 million Americans were predicted to
attend or host a Halloween party.
"Halloween is not only about candy
and haunted houses. It's also about decorating for that wickedly
wonderful party!" said Lauren
Sullivan, Marketing Director at Grandin Road. "We love
to celebrate, and Halloween gives us
another opportunity to bring decorations and unexpected twists into
the homes of our consumers."
The store will be open to the public from September 1st to October 31st, inspiring
consumers to create their own personalized Halloween tableaus, with styles ranging from
elegant to fresh, chic to ghoulish, and just down right chilling.
For more information shoppers can call MyStylist, Macy's
complimentary personal shopping service at (212) 494-4181 or visit
www.grandinroad.com/macys.
About Grandin Road
Grandin Road was launched in 2003 as a resource for playful
living through personally expressive home decoration. With a fresh,
colorful approach to home décor, Grandin Road connects
with its customers' lifestyles through engaging catalog creative,
pop-up immersive retail, and its e-commerce site, as well as mobile
and social platforms. The brand offers a broad assortment of
products ranging from décor accessories, seasonal celebration
décor, and fully articulated designer rooms, all offered with a
flair for playful living and customer satisfaction. Grandin
Road is part of Cornerstone Brands, a family of leading home
and apparel brands including Ballard Designs, Chasing
Fireflies, Garnet Hill, Frontgate, Improvements, and
TravelSmith. Cornerstone is a segment of HSNi (Nasdaq: HSNI),
a $4 billion interactive multi-channel retailer that
offers an innovative, differentiated retail experience on
television, online, via mobile, in catalogs, and in
brick-and-mortar stores.
About Macy's
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M),
delivers fashion and affordable luxury to customers at
approximately 734 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and
more than 100 international destinations through its leading online
store at macys.com. Via its stores, e-commerce site, mobile and
social platforms, Macy's offers distinctive assortments including
the most desired family of exclusive and fashion brands for him,
her and home. Macy's is known for such epic events as Macy's 4th of
July Fireworks® and the Macy's Thanksgiving
Day Parade®, as well as spectacular fashion shows, culinary
events, flower shows and celebrity appearances. Macy's flagship
stores -- including Herald Square in New
York City, Union Square in San
Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern
California -- are known
internationally and are leading destinations for visitors. Building
on a more than 150-year tradition, and with the collective support
of customers and employees, Macy's helps strengthen communities by
supporting local and national charities giving more than
$69 million each year to help make a
difference in the lives of our customers.
For Macy's media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
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SOURCE Grandin Road