I.N.C International Concepts Partners with Iris Apfel on Collection of “Must Haves” for Fall 2016 at Macy’s
June 20 2016 - 10:00AM
Business Wire
I.N.C International Concepts, exclusively at Macy’s, today
announces a partnership with style icon Iris Apfel launching
September 2016. For the aptly named “Iris Meets I.N.C” campaign,
I.N.C teamed up with Apfel to develop a collection of “must-have”
clothing and jewelry centered around this fall’s mod trend. Apfel
will also star in a creative advertising campaign for the brand,
which will break in early August.
As an anchor to the campaign, I.N.C will launch a limited
edition keyboard of Iris-themed emojis this fall. The emoji
graphics will appear throughout all elements of the “Iris Meets
I.N.C” campaign, including product hangtags, digital advertising
and direct mail.
The collection itself is comprised of approximately 40 pieces
that play into fall’s “mod” trend revival. Apfel consulted with
I.N.C’s design team and provided creative direction before curating
her final selection of items which were chosen for both style and
versatility. The collection focuses on key wardrobe staples like
shift dresses, A-line skirts, flare leg pants, and statement
jackets. In keeping with her signature style, Apfel also included a
wide array of black and white bangles in various patterns and
sizes.
“Macy’s was my very first department store and we used to always
go there on shopping trips,” said Apfel. “I’ve always thought very
kindly of Macy’s and I never planned on any of this. How many
94-year-old cover girls do you know?”
Nancy Slavin, senior vice president, marketing, of Macy’s
Merchandising Group said, “Iris is a perfect partner for I.N.C. Not
only does her style resonate with multiple generations of I.N.C
shoppers, but there isn’t a more iconic personality to show off the
new ‘mod’ style for fall.”
The Iris Meets I.N.C collection will be available exclusively at
Macy’s stores and on macys.com starting early September 2016.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M),
delivers fashion and affordable luxury to customers at
approximately 730 locations in 45 states, the District of Columbia,
Puerto Rico and Guam, as well as to customers in the U.S. and more
than 100 international destinations through its leading online
store at macys.com. Via its stores, e-commerce site, mobile and
social platforms, Macy's offers distinctive assortments including
the most desired family of exclusive and fashion brands for him,
her and home. Macy's is known for such epic events as Macy's 4th of
July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores -- including Herald
Square in New York City, Union Square in San Francisco, State
Street in Chicago, and Dadeland in Miami and South Coast Plaza in
southern California -- are known internationally and are leading
destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by supporting local
and national charities giving more than $69 million each year to
help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160620005751/en/
Macy’s Media RelationsBilly Dumé,
646-429-7449billy.dume@macys.comorFactory PRLiz Franco,
212-941-7057liz@factorypr.com
Macys (NYSE:M)
Historical Stock Chart
From Mar 2024 to Apr 2024
Macys (NYSE:M)
Historical Stock Chart
From Apr 2023 to Apr 2024