Festivities include the latest in fashion with
an all-star roster of musical talent, in-store events and a
partnership with Got Your 6, a coalition of veteran-focused
nonprofits
Headlining the campaign are some of America’s
all-star talents, including Adam Lambert, Austin Mahone, Kelsea
Ballerini, Johnnyswim and Thalia Sodi, along with an exciting
collaboration from Lady Gaga and Sir Elton John on a
limited-edition line, Love Bravery
Experience the sublime sounds of the retailer’s
first-ever digital music festival, “Macy’s Summer Vibes”
This summer, music takes center stage for Macy’s “American
Icons” campaign, the fourth annual celebration of the people,
places and things that make America great. Launching next week, the
campaign features celebrated designers and musical talent, a
digital music festival on YouTube highlighting emerging artists,
continued partnership with Got Your 6 to support America’s
veterans, and experiential in-store events for customers.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160503006753/en/
International superstar, Adam Lambert, is
the newest face for Macy’s exclusive lifestyle brand, I.N.C.
International Concepts; visit macys.com/americanicons (Photo:
Business Wire)
“This year, American Icons is all about the celebration of music
and we’re offering a medley of different experiences for customers
to get involved,” said Martine Reardon, Macy’s chief marketing
officer. “In our advertising campaign, we pay tribute to locations
rich with music history, such as New Orleans and Memphis, as well
as some of the hottest musical talent today. We will also be
hosting our first digital music festival on YouTube, which benefits
Got Your 6, Macy’s charity partner that supports military veterans
and their families.”
The Best in Fashion, Music and
Style
There have been so many genres—jazz, blues, country, rock, folk
and pop—that have influenced America’s independent and inimitable
style. This season, we travel coast-to-coast to share fashions
inspired by the sights and local sounds that make up the soul of
our great nation.
Folk looks are back in a big way, and get a chic update in the
form of off-the-shoulder chambray dresses from MICHAEL Michael Kors
and raw-edged cropped jeans from Paulina. The jazz lover’s style is
less brooding, and more modern with a relaxed approach by Tommy
Hilfiger with tie-front eyelet shirts and patterned shorts, perfect
for enjoying the brassy sounds and high temperatures in The Big
Easy. Country style is more than cowboy boots and daisy dukes; our
country vixen takes a fashion-first approach to her style, with
RACHEL Rachel Roy offering bare-shouldered ruffle tops and pleated
brushed silk gaucho pants as dressed-up alternatives to the classic
T-shirt and jeans country uniform. Macy’s is taking the vast range
of music genres that define this great country and extending it
into closets, offering an assortment of styles perfect for every
musical flavor.
Festival-ready styles channel easy-breezy California cool, with
bare-shoulder, crocheted dresses in crisp white from American Rag
leading the pack. Dream-catcher earrings from Lucky Brand add to
the stylishly laid-back essence of the bohemian festivalgoer, and
she can store her VIP wristbands and heat-beating essentials in a
70s vintage-inspired crossbody satchel by Patricia Nash. A bold
American flag bodysuit and high-waisted shorts from Material Girl;
and trusty gladiator sandals from Steve Madden are declarative
pieces that are trend-forward and dance-friendly. For him, American
Rag pumps up the volume on casual with distressed denim shorts and
eye-catching graphic tees. Pairing them with white Vans, we’re back
at it again offering trendy, yet effortless style.
In its celebration of music, Macy’s has partnered with several
artists to create eye-catching and inspiring summer fashion
imagery. With his larger-than-life presence and rock star flair,
multiplatinum, Grammy®-nominated, international superstar Adam
Lambert is every bit the showman and the newest face of Macy’s
I.N.C. International Concepts. His charisma and perpetually
evolving approach to music make him the perfect ambassador for the
exclusive brand, which brings runway-inspired fashion and
accessories to today’s style-minded trendsetter. Nineteen-year-old
singer-songwriter sensation Austin Mahone rocks festival gear by
American Rag, Levi’s and more. With chart-topping hits and sold-out
tours under his belt, Mahone is the perfect artist to help kick off
all things music and fashion this summer. Destiny Frasqueri, also
known as Princess Nokia, is an up-and-coming, multifaceted artist
from New York City whose unique musical style is an excellent
complement to the cutting-edge fashion from Calvin Klein. Kelsea
Ballerini’s refreshing sound and unapologetic authenticity earned
her Billboard’s Women In Music “Rising Star” Award and her
undeniably fashion-forward style is showcased effortlessly in
RACHEL Rachel Roy, Maison Jules and Ray-Ban. Accomplished
husband-and-wife duo and folk-pop artists, Johnnyswim, are the
perfect showcase for denim trends as unique as their music.
Vivacious megastar Thalia Sodi brings sexy, elegant and timeless
styles in bold colors and vibrant prints, as well as glamorous
shoes and jewelry that are uplifting and party ready to her newest
collection for Macy’s American Icons campaign.
Macy’s has also partnered with Grammy® and Golden Globe®-winning
icon Lady Gaga, as well as Grammy, Tony® and Academy Award®-winning
legend Sir Elton John to create Love Bravery, a high-spirited
limited- edition line of clothing and accessories that inspire
compassion and combat prejudice. The exclusive collaboration
includes clothing, accessories and novelty items, and 25 percent of
the purchase price of Love Bravery product will benefit the Born
This Way Foundation and the Elton John AIDS Foundation.
Macy’s Summer Vibes
For the first time, Macy’s is hosting a digital music festival
on YouTube to celebrate American Icons and kick off the summer on a
high note. Digital festivalgoers can tune in on Thursday, June 2 at
8 p.m. EDT via Macy’s official YouTube channel (youtube.com/macys)
to watch Macy’s Summer Vibes. Created and produced by Macy’s and
Portal A, the 60-minute music experience and summertime hangout
will feature intimate performances with an upbeat lineup of fresh
talent. Headlining the concert will be Broadway actor, YouTube
sensation and TV personality, Todrick Hall. With a vibrant
personality and contagious energy, Hall’s creative video projects
have resulted in a following of more than 2 million subscribers.
Hall will be joined with performances by emerging artists
including: pop rock singer-songwriter, AJ Rafael; family musical
group, the Gardiner Sisters; and teen singer-songwriter, Macy
Kate.
Viewers will have access to behind-the-scenes footage, backstage
interviews and other special segments. All artists will be sporting
the latest fashions from Macy’s for the season.
Best of all, viewers can hit play and give back at the same
time. For every view of the festival through June 19, Macy’s will
donate $1, up to $100,000, to Got Your 6, the national veteran
nonprofit campaign that empowers veterans to become leaders, team
builders and problem solvers in their local communities. Customers
can follow the experience through #SummerVibes and learn more by
visiting macys.com/summervibes starting May 10.
Empowering Veterans, Strengthening
Communities – Got Your 6
Macy’s and Got Your 6 will embark on their fourth year of
partnership, as part of the American Icons campaign. Since 2013,
Macy’s has raised $6.7 million to Got Your 6 and its coalition of
nonprofit partners to help military veterans and their families
make America stronger. Along with participating in the Macy’s
Summer Vibes festival in June, customers can get involved and join
the movement during Got Your 6 Weekend, from Friday, May 13 to
Sunday, May 15. During this weekend, customers can give $3 at the
register at any store or on macys.com and receive a special 25
percent savings pass to get discounts all day on purchases –
exclusions and restrictions apply. One hundred percent of the $3
purchase price will be donated to Got Your 6. Pre-sale of the
passes will begin on May 8 in-store.
In-Store Celebrations
In June, Macy’s will host in-store music festivals for kids,
featuring dancing, fun games, crafts, snacks and more. In select
markets, kids can participate in a silent disco and learn how to
mix and scratch from Scratch DJ Academy. A series of events across
the country that bring together the worlds of music and food will
include cooking demos by Macy’s Culinary Council Chefs with special
musical elements, as well as menus inspired by the chefs’ personal
playlists. On Tuesday, June 14, Macy’s will also celebrate National
Strawberry Shortcake Day, featuring cooking demos in select stores
where chefs will add their local spin on the classic American
dish.
To learn more about Macy’s American Icons campaign, including
the Summer Vibes music festival, fashions, events and partnership
with Got Your 6, visit macys.com/americanicons.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M),
delivers fashion and affordable luxury to customers at
approximately 734 locations in 45 states, the District of Columbia,
Puerto Rico and Guam, as well as to customers in the U.S. and more
than 100 international destinations through its leading online
store at macys.com. Via its stores, e-commerce site, mobile and
social platforms, Macy's offers distinctive assortments including
the most desired family of exclusive and fashion brands for him,
her and home. Macy's is known for such epic events as Macy's 4th of
July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores -- including Herald
Square in New York City, Union Square in San Francisco, State
Street in Chicago, and Dadeland in Miami and South Coast Plaza in
southern California -- are known internationally and are leading
destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by supporting local
and national charities giving more than $69 million each year to
help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
About Got Your 6
Got Your 6 is a campaign that’s empowering veterans to build
stronger communities across America. In the military, "got
your six" means "I've got your back.” Got Your 6 and its nonprofit
partners are helping veterans find new opportunities to serve here
at home. Since 2013, Got Your 6 has distributed grants
totaling more than $6 million to its veteran-focused non-profit
partners. For more information,
visit www.gotyour6.org. Be the Change, Inc., an
independent 501(c)(3) not-for-profit organization, is the
organizing body and fiscal sponsor of Got Your 6.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160503006753/en/
Macy’s Media RelationsTracy Davis,
646-429-7470tracy.davis@macys.comorMacy’s Media RelationsBilly
Dumé, 646-429-7449billy.dume@macys.com
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