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Lloyds Banking Group has been forced into offloading its TSB retail unit at a reduced valuation in the face of deteriorating investor appetite for flotations, the Times in the U.K. reported Monday.

Worries also surfaced over TSB's profitability as it emerged that it made just 31 million British pounds last year, the Times said.

Lloyds is expected to announce Monday a price range for the imminent initial public offering of TSB, which values it at about 0.7 to 0.9 times its net assets, or 1.1 billion to 1.4 billion pounds, the Times said. By other valuations, TSB will still be highly priced, selling at a price/earnings multiple of 40 times last year's underlying pretax profit, the Times said.

Even if it achieves its profit target of 64 million pounds for the present year, the p/e ratio still will be 20, the Times said.

Analysts said that Lloyds was responding to the deteriorating appetite for flotations, the Times said. James Chappell, of Berenberg Bank, said, "It's less than Lloyds would have hoped for three months ago. TSB is thought to be making substantially less than its cost of capital."

The company said it would float its TSB unit on the London Stock Exchange this month, a move regulators hope will boost competition in the British retail-banking market. Lloyds is 24.9% owned by the U.K. government, and was ordered by the European Union to sell more than 600 retail branches in 2009 after its government bailout.

Newspaper website:

www.thetimes.co.uk

Write to Dennis Baker at dennis.baker@wsj.com

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